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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:52:12

Exceeding client expectations: How to use key...

Predictable B2B Success ·

2024/07/16

Welcome to another episode of Predictable B2B Success, where we explore the keys to sustaining and scaling your business with expert guidance. In this episode, we have the honor of hosting Jason Kruger, president and founder of Signature Analytics, who brings a wealth of knowledge from his extensive public accounting and financial leadership background.Tune in as Jason delves into exceeding customer expectations, ensuring client satisfaction, and boosting client retention—cornerstones for any

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00:50:29

How to strategically use empathy and technology in...

Predictable B2B Success ·

2024/07/09

In this Predictable B2B Success Podcast episode, host Vinay Koshy engages in a compelling conversation with Will Adams, President at Tarkenton Companies. Will discusses the pressing challenge of preserving the human element in business relationships and innovation processes as AI and technology rapidly advance. The dialogue covers various topics, including Tarkenton's unique business model as a Skunkworks operation, the importance of journey mapping, and the critical role of empathy and

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00:45:53

Iceberg sales approach: How to drive growth through...

Predictable B2B Success ·

2024/07/02

In this episode of the Predictable B2B Success podcast, we're diving deep into the often misunderstood world of human-centric sales with our extraordinary guest, Karl Becker. Karl Becker has founded and run numerous companies over the last thirty years and now runs Improving Sales Performance, a consultancy that supports sales organizations to build high-performing teams and achieve their revenue goals. He is the author of Set up to Win: Three Frameworks to a High-Performing Sales

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00:50:11

How hypergrowth strategies and conflict resolution...

Predictable B2B Success ·

2024/06/25

Welcome to another episode of Predictable B2B Success, where we delve into the secrets behind driving consistent and monumental growth in the business-to-business landscape. In today's episode, host Vinay Koshy engages with the dynamic Kurt Uhlir, a visionary in marketing and leadership strategies.Ever wonder how healthy conflict can catalyze breakthrough innovations or why early communication in team dynamics can be the magic ingredient for sustained success? Kurt Uhlir expertly demystifies

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00:43:04

How to get reliable pipeline growth via B2B marketing...

Predictable B2B Success ·

2024/06/18

In this episode of the Predictable B2B Success Podcast, host Vinay Koshy speaks with Avetis Ghazaryan, tech entrepreneur and CEO of Growth Hunter, about strategies early-stage startups can employ to drive exponential growth. ATI discusses the concept of momentum marketing and how it can help early-stage startups achieve reliable and repeatable pipeline growth. Key areas covered include: The significance of understanding buyer preferences.Aligning marketing efforts with high congregation

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00:48:11

How to use the right B2B SEO strategies to drive...

Predictable B2B Success ·

2024/06/11

In this episode of the Predictable B2B Success podcast, host Vinay Koshy talks with seasoned online marketing expert Astrid Kramer. Astrid delves into the crucial intersection of SEO and Customer Experience (CX), emphasizing the importance of interdisciplinary collaboration. She discusses the significance of integrating SEO from the planning stages of product development, the evolving nature of SEO and its misconceptions, and the role of effective communication within and outside the

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00:53:59

How to unlock customer-centric innovation to drive...

Predictable B2B Success ·

2024/06/04

In this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with Julie Brown, VP of Industry and Customer Experience at Johnson Controls. Julie shares insights from her 24 years of experience in general management, product development, and marketing across various industries. The discussion delves into strategies for achieving profitable revenue growth in the B2B sector, focusing on customer needs, accurate data, and the importance of aligning business operations with value

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00:43:05

How to use customer centric strategies to drive...

Predictable B2B Success ·

2024/05/28

In this episode of the Predictable B2B Success Podcast, Vinay Koshy interviews Andrew Kahl, CEO of Backbox, on the vital role of customer success in business growth. Andrew shares insights from his extensive experience in customer service and success, emphasizing the significance of understanding customer needs, problem-solving, and the strategic balance between people and processes in delivering exceptional customer service. The conversation highlights Backbox's approach to network and

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00:43:19

How to overcome b2b sales challenges and drive growth...

Predictable B2B Success ·

2024/05/21

In this episode, we delve into the intricacies of stalled sales deals, the critical role of translating technology features into compelling business cases, and practical strategies for coaching sales teams toward success. Special guest Mark Phinick, an award-winning enterprise software deal coach and master storyteller, shares his extensive experience in deal coaching and provides actionable advice for B2B tech companies aiming for revenue growth. Imagine a world where 72% of your new sales

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00:43:29

How femtech startups are bridging the gap in womens...

Predictable B2B Success ·

2024/05/14

Welcome to another captivating episode of Predictable B2B Success, where we delve into the dynamic world of femtech with our distinguished guest, Capucine Cogne. Capucine, a seasoned freelance writer and copywriter, brings a unique perspective as a fervent advocate for women's health through her platform "Understand Your Cycle." Today, we uncover the critical gaps and stark disparities within women's health, which have led to a lack of research, underfunding, and insufficient solutions,

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00:47:26

Harnessing AI for better B2B engagement on LinkedIn:...

Predictable B2B Success ·

2024/05/07

This episode of Predictable B2B Success delves into practical strategies for engaging potential clients on LinkedIn, highlighting the value of personalization and industry insights in communication. Jason Tan, the founder of Engage AI, shares how his platform assists users in augmenting conversations across multiple channels by leveraging generative AI and large language models, enhancing B2B interactions and prospecting efforts. Jason discusses the inception of Engage AI, inspired by his

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00:42:17

How to use AI-enhanced video marketing to drive growth

Predictable B2B Success ·

2024/04/30

In this episode of the Predictable B2B Success podcast, hosted by Vinay Koshy and brought to you by Sproutworth.com, guest Vikram Chalana, CEO of Pictory and a pioneer in AI-driven content creation, discusses the transformative potential of video content in B2B marketing. With an impressive background, from a research scientist to co-founding Winshuttle and now leading Pictory, Chalana shares insights into the shift towards video marketing, stressing its critical role in enhancing user

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00:48:21

Persuading Through the Page: Joshua Lisec on...

Predictable B2B Success ·

2024/04/23

Welcome to Predictable B2B Success, where we explore the strategies that fuel thriving B2B businesses. In today's episode, we're thrilled to introduce Joshua Lisec, the go-to ghostwriter for the Internet's favorite experts and a maestro of persuasive nonfiction that turns readers into leads. Imagine having a silent ambassador that works tirelessly, convincing your ideal clients of your superiority without you having to say a word. Joshua is here to unveil how a well-crafted book can act as

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00:41:32

How to use AI video production for corporate training...

Predictable B2B Success ·

2024/04/16

Welcome to Predictable B2B Success, where we empower you to achieve consistent growth in your B2B ventures through insightful conversations with industry experts. In this episode, we speak to special guest Vitalii Romanchenko, whose innovative ideas transform how businesses educate and develop their workforce. In this episode, Vitalii, the CEO of a trailblazing generative AI startup, unveils the secret behind its groundbreaking approach to personalized video content creation. Eli, their

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00:52:22

How to use business intelligence to remove data...

Predictable B2B Success ·

2024/04/09

Welcome to another episode of Predictable B2B Success, where we explore the insights and stories that propel B2B ventures to predictable growth. I'm Vinay Koshy, your host. In this episode, we're joined by an exceptional guest: Ryan Janssen, CEO of Zenlytic, a groundbreaking business intelligence tool at the cutting edge of self-serve BI technology.Get ready to explore the rapidly evolving data landscape as Ryan unveils the transformative power of modern data tools and how they're shaping the

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00:48:58

How to use emotional targeting to drive growth and...

Predictable B2B Success ·

2024/04/02

In this episode of "Predictable B2B Success," we explore the confluence of emotional intelligence and strategic marketing in the B2B landscape. Our special guest, Sophia Dagnon, a renowned strategist at GetUplift, brings a fresh perspective on decoding customer behaviors and aligning them with business goals.Have you ever wondered why some strategies fall flat while others resonate and drive incredible growth? Sophia unravels this mystery by emphasizing the often-overlooked emotional drivers

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00:46:11

How startup science ensures success drives growth and...

Predictable B2B Success ·

2024/03/26

Welcome to another episode of "Predictable B2B Success," the podcast designed to empower B2B entrepreneurs and leaders with insights and strategies for predictable growth. Today, we're thrilled to have the remarkable Gregory Shepard with us, a seasoned startup savant whose vision has reshaped the entrepreneurial landscape.In his two decades of navigating the startup ecosystem, Gregory has orchestrated a staggering 14 liquidity events and co-founded Boss Capital Partners and BOSS Startup

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00:44:52

How to leverage data and AI to build better...

Predictable B2B Success ·

2024/03/19

Welcome back to Predictable B2B Success, the podcast that dives deep into the strategies behind successful business-to-business ventures. In today's highly anticipated episode, we're joined by Riaz Kanani, a trailblazer in advertising and marketing technology with over 20 years of experience. Get ready to discover cutting-edge insights as Riaz unravels the intricacies of account-based advertising and its pivotal role in today's noisy marketplace.Have you ever considered why your traditional

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00:48:08

How to master the art of technology partnerships to...

Predictable B2B Success ·

2024/03/12

Welcome to another transformative episode of Predictable B2B Success! I'm your host, Vinay Koshy, and in this captivating conversation, we have the strategic mastermind Varag Gharibjanian with us. Prepare to dive deep into the future of computing, spatial platforms, and the genuine impact of AI on our world. Varag doesn't just theorize; he brings experience and a treasure trove of actionable insights to reduce partnership risks and drive revenue in the tech landscape.Today, you'll get an

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00:49:17

How to Embrace People-First Leadership to Drive...

Predictable B2B Success ·

2024/03/05

Welcome to Predictable B2B Success, your go-to spot to dive deep into the strategies propelling business growth. In this captivating episode, we're joined by the inquisitive mind of Doug Utberg, founder of People First Leaders, an organization reshaping the cultural fabric of business in America. As we navigate the complexities of contract restructuring and the nuances of budget management, Doug spurs a thought-provoking conversation on the delicate balance between human connection and

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