x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Author"s Edge: Smart strategies for book marketing, publishing, and visibility that actually work

The Author’s Edge is the go-to podcast for authors ready to learn to turn their ideas into bestselling books, build platforms that reflect their authority, and grow lasting visibility.Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials,

business marketing

All Episodes

19:59

How to Launch Your Book with Confidence: 3 Essential...

Author"s Edge: Smart strategies for book marketing,... ·

2024/09/17

Send me a text!In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set...

en-us

12:06

Interview Tips for Authors: Speak to Serve, Not to Sell

Author"s Edge: Smart strategies for book marketing,... ·

2024/09/12

Send me a text!In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book...

en-us

16:58

Speak with Confidence: Crafting Power Statements and...

Author"s Edge: Smart strategies for book marketing,... ·

2024/09/10

Send me a text!In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you. Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and...

en-us

12:19

Essential Tools for Your Author Appearances: From...

Author"s Edge: Smart strategies for book marketing,... ·

2024/09/05

Send me a text!In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by...

en-us

14:54

Mastering Book Reviews: Essential Strategies for...

Author"s Edge: Smart strategies for book marketing,... ·

2024/09/03

Send me a text!In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisit...

en-us

12:23

Building the Ultimate Author Website: Tips &...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/29

Send me a text!In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also fea...

en-us

14:35

Mastering Your Book Marketing: What Publishers and...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/27

Send me a text!In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insig...

en-us

7:52

Transform Your Book Launch Strategy with NetGalley

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/22

Send me a text!The Best Kept Secret in Book Promotion: Why You Need NetGalleyIn this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you th...

en-us

13:53

Why is My Book Getting Rejected from Publishers and...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/20

Send me a text!Top 5 Reasons Your Nonfiction Book Keeps Getting RejectedIn this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to treat your pitch as a business proposal. Discover how to market your book effective...

en-us

9:59

How to Package Your Book for Success and Announce...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/15

Send me a text!How to Package Your Book for Success and Announce Your Books to Early ReadersAre you an author struggling to get your book into the hands of readers? You're not alone! In this episode, we dive into the art of book packaging with a real-life example. We'll break down how author Julie True Kingsley expertly crafted an advanced reader copy (ARC) package for her YA novel, "The Space Between You and Me."Get the book, click here 👉 https://bookshop.org/a/55773/9781952143663p.s. Julie

en-us

7:10

How to Get Booked as a Speaker: Tips and Tools for...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/15

Send me a text!How to Get Booked as a Speaker: Tips and Tools for Building Your BrandIn this episode, we dive into essential strategies for getting booked as a speaker. Learn how to put yourself out there, craft a compelling personal brand, organize your key topics, and find the right venues. Discover the importance of having a streamlined bio package and gain insights on making a significant impact with your message. Don't miss these valuable tips to step up your speaking game and make a las...

en-us

26:19

How to Use AI as an Author? Ethical and Practical...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/13

Send me a text!How to Use AI as an Author? Ethical and Practical Tips for Using Artificial Intelligence in Publishing? Discover how authors can leverage AI tools ethically and efficiently in their writing process. Learn practical tips for using artificial intelligence to streamline your workflow, optimize your online presence, and save valuable time without compromising your integrity as a writer.Key topics covered:- Dos and don'ts of using AI in writing- How to use AI for website optimizatio...

en-us

9:39

Unlock Your Expertise: 5 Powerful Reasons to Write...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/13

Send me a text!In this episode of Author's Edge, we dives into the core reasons why experts, leaders, and professionals should publish their books pronto. We outline five key benefits of publishing a book, including the ability to share your perspective, establish authority, expand your reach, open new opportunities, and create a lasting legacy. Tune in to discover how publishing a book can significantly enhance your influence and professional reputation.Time Stamps:00:00 Introduction: The Po...

en-us

23:27

5 Clear Steps to Get Your Nonfiction Book Published &...

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/13

Send me a text!5 Clear Steps to Get Your Nonfiction Book Published & 3 Common Mistakes to AvoidIn this episode, learn the essential steps to get your nonfiction book published. Discover why you shouldn't write your book first, what a book proposal entails, and how to craft a compelling query letter. We'll also discuss three common mistakes aspiring authors make and provide free resources like Publishers Marketplace and QueryTracker to help you navigate the competitive landscape. Whether y...

en-us

4:08

Trailer: Author's Edge podcast with Allison Lane

Author"s Edge: Smart strategies for book marketing,... ·

2024/08/05

Send me a text!Feeling overwhelmed by marketing yourself and your book?This introductory episode is your guide to navigating the publishing world with ease. I'm Allison Lane, and I'll be breaking down complex marketing strategies into simple, actionable steps to boost your publishing, marketing, and speaking efforts.Discover how to conquer marketing overwhelm and build a solid foundation for your author platform. We'll dive into practical tips for crafting a compelling author brand, leveragin...

en-us

95 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...