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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

14:33

Best of : Diversification

SEO Is Not That Hard ·

2025/05/28

Send us a text Edd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges. • Diversification means splitting risk across multiple income streams or traffic sources • When Broadband.co.uk was hit by Peng...

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10:11

Best of : Google Tag Manager

SEO Is Not That Hard ·

2025/05/26

Send us a text Google Tag Manager simplifies website management by allowing you to add and modify tracking codes without editing your site's code directly. This one-time implementation saves time and reduces errors while providing advanced functionality through triggers and variables. • Requires only a one-time code placement on your website • Eliminates the need to edit site code when adding new tracking services • Particularly valuable for non-developers or those without direct site access...

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12:01

Model Context Protocol (MCP) Servers

SEO Is Not That Hard ·

2025/05/23

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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51:34

Edd Guests on the Market Movers Podcast

SEO Is Not That Hard ·

2025/05/21

Send us a text Edd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021. • Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools • Developing a successful affiliate m...

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9:53

Best of : Why you shouldn't chase keyword search volume

SEO Is Not That Hard ·

2025/05/19

Send us a text Edd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords. • Search volume tools often show zero volume for specific questions people actually search for • Websites shou...

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14:57

Best of : Building versus Buying Backlinks

SEO Is Not That Hard ·

2025/05/16

Send us a text Link building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating this system through paid links violates their guidelines. • Link buying is transactional and violates Google's terms of service • Google considers backlinks as votes of confidence between websites • Penguin update specifically targeted we...

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13:48

Best of : Audience Research is better than Keyword...

SEO Is Not That Hard ·

2025/05/14

Send us a text Edd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords. • High-volume keywords are often highly competitive and don't convert well • Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates • Audience research helps identify specific needs of different custome...

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10:15

Best of : FAQ's increase engagement

SEO Is Not That Hard ·

2025/05/12

Send us a text FAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically. • Wood burner example demonstrates how answering questions builds authority and expertise • Recent studies show FAQs are the most engaged-with elements on websites • Strategic FAQ placement (with links from above the fold) increases user inte...

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8:27

Best of : Neat Competitor Research Tip

SEO Is Not That Hard ·

2025/05/09

Send us a text Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10. • Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks • These lower-authority sites provide valuable insights into effective content str...

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14:10

Best of : Evaluating expired domains and domains at...

SEO Is Not That Hard ·

2025/05/07

Send us a text Edd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity. • Domain had been 301 redirected by its original owner for four years (2016-2020) • Afte...

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14:10

Best of : Move your content to the next level with...

SEO Is Not That Hard ·

2025/05/05

Send us a text We explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages. • Keyword clustering helps prevent content cannibalization while creating more topically relevant pages • Traditional clustering methods using AI like ChatGPT often create imprecise clusters with limitations • Our data-driven approach analyzes Google's own search results ...

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15:25

Best of : Content That People Link To - Tools

SEO Is Not That Hard ·

2025/05/02

Send us a text Creating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value. • Tools that perform complex functions or aggregate difficult-to-collect data naturally attract links without outreach • Real examples include a broadband postcode checker and speed test ...

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12:38

Best of : When Guest Posting Goes Wrong

SEO Is Not That Hard ·

2025/04/30

Send us a text Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links. • Guest posting provides content to other websites while including backlinks to your own site • Google considers guest posting purely for link building purposes as algorithm manipulation • Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative • Niche Site Lady re...

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13:36

Best of : Rank & Rent, the new SEO gold rush?

SEO Is Not That Hard ·

2025/04/28

Send us a text The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers. • Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning • Target businesses that rely on leads and aren't typically SEO-savvy themselves • Individual leads can be extremely valuable when the service has high profit m...

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11:46

Best of : Programmatic SEO - deploying SEO at scale

SEO Is Not That Hard ·

2025/04/25

Send us a text Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually. • Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages • Two key elements: page templates that remain consistent and databases that provide variable content • Mode...

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19:27

Best of : Deciphering E-E-A-T with Google Patents

SEO Is Not That Hard ·

2025/04/23

Send us a text Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts. • EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines • Google added "Experience" to EAT in...

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11:36

Best of : Questions Not Keywords

SEO Is Not That Hard ·

2025/04/21

Send us a text Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines. • Questions form the foundation for stronger SEO content clusters and topical authority • PPC specialists improve landing pages by addressing objections found in customer questions • Copywriters gain deeper understan...

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9:11

Best of : Create More Than You Consume

SEO Is Not That Hard ·

2025/04/18

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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8:09

Best of : Site Architecture For Topical Authority

SEO Is Not That Hard ·

2025/04/16

Send us a text Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time. • Randomly posting content without strategic architecture makes it difficult for Google to understand your site • Topical clusters focus on specific areas that can be broken ...

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15:50

Best of : How we went to BrightonSEO and came back...

SEO Is Not That Hard ·

2025/04/14

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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361 results

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