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PODCAST

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away

business marketing

All Episodes

45:31

Get Your Small Business in the News With a Press Release

S.O.B. (Small Owned Business) Marketing ·

2024/06/27

Get your small business in the news for FREE with the power of press releases!This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to: ✅ Understand what makes a story “newsworthy” ✅ Write an attention-grabbing press release ✅ Reach out to journalists successfully ✅ Hear real examples of press releases done right (and wrong!) We’ll provide practical tips and resources to make

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53:47

Organic Marketing Strategies for Small Business

S.O.B. (Small Owned Business) Marketing ·

2024/06/20

Marketing your small business in 2024 without paid ads can feel daunting, but it is possible! This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like: 📲User-generated content 🤳 Social media marketing 👩‍💻 Reviews 📧 Email marketing 💻 Blog posts & SEO 🎙️ Starting a podcast 🤝 Networking Discover how to be strategic and implement these tactics effectively

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57:24

Tips for Small Business Owners at Craft Fairs & Markets

S.O.B. (Small Owned Business) Marketing ·

2024/06/13

First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful: 📦 Practice your table display setup ❓Ask questions and stay curious 📋 Stick to the rules and guidelines ⚠️ Be prepared for unexpected challenges 💬 Master body language and interactions Join us as we share essential advice

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52:04

3 AI Tools we LOVE for Small Business Owners

S.O.B. (Small Owned Business) Marketing ·

2024/06/06

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀 🔧 Opus Clip - Transform your videos into engaging clips. 🤖 Chat GPT - Your AI-powered content creator and assistant. 🎨 Canvas AI - Create stunning visuals effortlessly. Join us as we dive into how these AI tools can revolutionize your small business marketing strategy. Learn practical tips, real-life experiences, and our recommendations on how to

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44:16

Choosing the Right Email Marketing Platform

S.O.B. (Small Owned Business) Marketing ·

2024/05/29

In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization. MAKE SURE TO FOLLOW US AND LEAVE A 5 STAR REVIEW! 00:00 Introduction and Overview 6:27 Choosing an Email Marketing Platform 9:13

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40:05

Do Instagram Hashtags Still Boost Small Business...

S.O.B. (Small Owned Business) Marketing ·

2024/05/22

In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted. Join us as we discuss: • The current role of hashtags in your social media strategy • Best practices for

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01:08:12

How to Go From Side Hustle to Full Time Entrepreneur...

S.O.B. (Small Owned Business) Marketing ·

2024/05/16

Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast! In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career. Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm

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01:26:02

Authenticity in Your Small Business | with Special...

S.O.B. (Small Owned Business) Marketing ·

2024/05/09

The word of the week is ✨Authenticity ✨ Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur. Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us. You can find Rae at: https://shopdesigndemon.com PLEASE REMEMBER TO FOLLOW

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46:48

How to Revive Your DEAD Social Media Account

S.O.B. (Small Owned Business) Marketing ·

2024/05/02

You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch). PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Content Marketing: Reuse, Repurpose, & Recycle -

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36:11

Ways to Spring Clean Your Small Business!

S.O.B. (Small Owned Business) Marketing ·

2024/04/25

Hey you S.O.B.s (Small Owned Businesses)! This week is all about spring cleaning and what steps you can take to "clean up" your small business. As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience with the most up to date information. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How To Create a Simple

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27:21

Facebook Ads Library: A Beginners Guide For Small...

S.O.B. (Small Owned Business) Marketing ·

2024/04/18

Hey S.O.B.s 👋This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs &

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39:18

Should You Start A Podcast for Your Small Business?

S.O.B. (Small Owned Business) Marketing ·

2024/04/11

A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business.In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business. REMEMBER TO FOLLOW US AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events,

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31:45

TikTok Ban: What It Means For Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2024/04/04

Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business.Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away. #tiktokban #smallbusinessmarketingtips #smallbusinesstips PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events,

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42:38

What Small Businesses Need to Know about Google's...

S.O.B. (Small Owned Business) Marketing ·

2024/03/28

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at

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39:38

Memes, Viral Trends, and Your Small Business Marketing

S.O.B. (Small Owned Business) Marketing ·

2024/03/21

Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility.You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your business. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners

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47:44

How To Talk About Your Small Business

S.O.B. (Small Owned Business) Marketing ·

2024/03/14

Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.)PLEASE REMEMBER TO FOLLOW US. 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: One Sentence Business Summary - https://www.youtube.com/watch?v=znU3mF0XFzs Free Training - 3 BIGGEST

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42:51

Should I Outsource My Small Business's Marketing?

S.O.B. (Small Owned Business) Marketing ·

2024/03/07

The age old question: Do I outsource or try to handle my marketing in house? In this week's episode we discuss how to decide if it is time for you to outsource (or STOP outsourcing) and what should go into your decision making. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training If you like the show, telling a

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97 results

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