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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

35:55

287 - Celebrating Joy Joya's Business Anniversary at...

Marketing With Laryssa ·

2024/05/06

Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years" Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter, gathering a small group of clients, primarily jewelry businesses, helping them with product descriptions and storytelling - but also by necessity

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29:39

286 - Tips For Optimizing Your Jewelry Product Pages

Marketing With Laryssa ·

2024/04/29

Episode #286 - "Tips For Optimizing Your Jewelry Product Pages" Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. These perceptions encompass pricing, expected treatment, and the surrounding environment. Surprisingly, if customers feel they're getting a good deal, they

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31:30

285 - The 10 Essentials of Managing Your Ecommerce...

Marketing With Laryssa ·

2024/04/22

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store" Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure. I've been chatting with some jewelry business owners who have their online store on Shopify but aren't fully familiar with all of Shopify's features and capabilities. Maybe they relied on a developer before and

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22:21

284 - Carousels? Reels? What's Up With Instagram For...

Marketing With Laryssa ·

2024/04/15

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?" Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts? I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram

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21:28

283 - Hero Images for Jewelry Ecommerce and Digital...

Marketing With Laryssa ·

2024/04/08

Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing" Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing. The term "hero image" originates from web design and refers to the prominently large and often wide image that captures your attention at the top of a website or an email campaign before any scrolling

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30:08

282 - Finding the Right Audience for Your Fine Jewelry

Marketing With Laryssa ·

2024/04/01

Episode #282 - "Finding the Right Audience for Your Fine Jewelry" Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it really got me thinking about the target audience for high-end accessories. The first post was from a TikTok user named "Level Blue", who teaches ladies how to be elegant in her own words

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21:04

281 - Tactics for Boosting Your Jewelry Ecommerce...

Marketing With Laryssa ·

2024/03/25

Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance" Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors. While I outlined the importance of these metrics, I didn't delve into strategies for enhancing your performance in these areas. In this episode, I'm excited to offer practical advice on elevating your

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24:43

280 - Jewelry Marketing Metrics for Ecommerce Goals

Marketing With Laryssa ·

2024/03/18

Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals" Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces. I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce's blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they share

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27:04

279 - Jewelry Storytelling: Get Your Audience to STOP...

Marketing With Laryssa ·

2024/03/11

Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention" Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough. Recently, I stumbled upon a small business grant sponsored by a global bank, which understandably attracts a vast number of applicants. A unique aspect of this application process is the requirement to submit a 500-word essay detailing

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26:50

278 - The Role of Production in Jewelry Marketing

Marketing With Laryssa ·

2024/03/04

Episode #278 - "The Role of Production in Jewelry Marketing" Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and making of their products. When we help our clients organize their content calendars, typically looking six months ahead, we sometimes hit a roadblock: not

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27:23

277 - What "Works" in Jewelry Marketing

Marketing With Laryssa ·

2024/02/26

Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does marketing start to show results? If you're fairly new to the business world, these might be some of the burning questions on your mind, making it tough to see how marketing could

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25:25

276 - How to Roll Out New Jewelry Marketing Ideas

Marketing With Laryssa ·

2024/02/19

Episode #276 - "How to Roll Out New Jewelry Marketing Ideas" Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns - as well as which types of products would be interesting to develop for the sake of attracting customer

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27:27

275 - How Your Jewelry Business Can Gain Organic...

Marketing With Laryssa ·

2024/02/12

Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust" Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to actually write a great blog post for your ecommerce site. While the term "blogging" may seem a bit old-fashioned, like we just stepped back to the year 2000, it's essential to recognize that well-crafted written content

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20:20

274 - 2 Essential Phases of Marketing for Jewelry...

Marketing With Laryssa ·

2024/02/05

Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses" Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions. I've noticed that many new jewelry business owners might not have a clear grasp of what marketing really involves, and that's perfectly fine! I'm here to provide some clarity. First and foremost, let's clarify that marketing is distinct from public relations and

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34:13

273 - Email Marketing Design for Jewelry Businesses

Marketing With Laryssa ·

2024/01/29

Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a way that

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38:18

272 - Email Marketing List Health for Jewelry Businesses

Marketing With Laryssa ·

2024/01/22

Episode #272 - "Email Marketing List Health for Jewelry Businesses" Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up! In the world of jewelry marketing, the email list is like a lively and ever-evolving companion that needs some TLC from time to time. Just how often you should pamper it depends on its size – the bigger ones require more frequent spa days, while the

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43:30

271 - 3 Unconventional Pricing Strategies For Jewelry...

Marketing With Laryssa ·

2024/01/15

Episode #271 - "3 Unconventional Pricing Strategies For Jewelry Marketing" Welcome to Episode #271. As we enter the new year, I'd like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that's perfectly fine. Some offer discounts, while others maintain fixed prices - whatever suits your business model. However, today, I won't be addressing these common pricing approaches. Instead,

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41:31

270 - Do These 3 Things for Jewelry Marketing Success...

Marketing With Laryssa ·

2024/01/08

Episode #270 - "Do These 3 Things for Jewelry Marketing Success in 2024" Welcome to Episode #270. I'm excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, "Do These 3 Things for Jewelry Marketing Success in 2023," was a hit, one of the most downloaded episodes I've released! In this episode, I'll quickly recap those three valuable tips because they're still relevant. Plus, I'll throw in three new ones that

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04:44

BONUS - Happy Holidays! And Two Amazing Opportunities...

Marketing With Laryssa ·

2023/12/25

Happy holidays and happy new year! I'm taking some time off, but I'll be back with a new episode on January 7th. I hope you get some time to relax and make memories with loved ones! TWO ANNOUNCEMENTS: 1. Joy Joya 2024 "Name Your Price" Emerging Jewelry Brand Incubator Are you an emerging, independent jewelry brand looking for strategic digital marketing from Joy Joya? But you’re also worried that you simply can’t afford professional marketing support? In 2024, we’re launching an “Emerging

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37:49

269 - Add This to Your 2024 Jewelry Marketing Strategy

Marketing With Laryssa ·

2023/12/18

Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy" Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before I talk about events, I also want to stress my special passion for email marketing and how it ties into this discussion. The latest data reveals that email marketing delivers impressive results, boasting an average ROI

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