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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

46:24

Experience with programs: The Star Entertainment...

Let"s Talk Loyalty ·

2025/04/01

Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola.Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up.Today’s conversation explores her journey—from an unexpected start in loyalty to

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44:10

Getting to know Voyage Loyalty, The Loyalty Programme...

Let"s Talk Loyalty ·

2025/03/27

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication.With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty.Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is delivering for seafarers, the brand and the business and all about

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44:07

Will Points-based Currency Potentially Usurp Cash as...

Let"s Talk Loyalty ·

2025/03/25

The Wiser Loyalty podcast series iscreatedin partnership between Let’s Talk Loyalty and The Wise Marketer™.Throughout 2024, Wise Marketer Group's (WMG) CEO,BillHanifin, and CMO, Aaron Dauphinee, shared their insights onloyalty constructsdrawn fromthe Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.In 2025 weareshifting from an academic focus toseek out insights from practitioners of the trade, such as our CLMPs, and those leadingfrom the C-Suite. Twice a month, we

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42:48

The World's LARGEST Loyalty Programs?

Let"s Talk Loyalty ·

2025/03/20

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s topic is super fun and something we’ve never done before on the show.We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs.That listener and now our guest today is Laurent Guinand PhD, who created the list we’re discussing today entitled “The Largest Global Loyalty Programs”.Laurent is

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54:09

Santander Unique Rewards #(652)

Let"s Talk Loyalty ·

2025/03/18

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a los usuarios. Gracias a esta nueva propuesta, el banco estáobservando resultados muy alentadores en relación a la utilización del programa, un incremento

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33:49

The Three ‘F’s of Loyalty at Air New Zealand (#651)

Let"s Talk Loyalty ·

2025/03/13

Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years.Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership.Hosted by Carly NeubauerShow notes:1) Kate O' Brien2) Air New Zealand3) Air Points4) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brent Brown

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47:14

Winning over the fickle customer: Marigold CMO Ashley...

Let"s Talk Loyalty ·

2025/03/11

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEOBillHanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results.Our guest today is Ashley Deibert, Chief Marketing Officer,Marigold. Ashley leads marketing atMarigoldand oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North

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40:19

Customer Advocacy and Emotional Loyalty Driven by...

Let"s Talk Loyalty ·

2025/03/06

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points.Explore a new take on customer loyalty from the latest whitepaper fromYupingLiu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.Hosted by Amanda CromhoutShow Notes:1)

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38:25

Profitability in Loyalty Programmes - Powered by...

Let"s Talk Loyalty ·

2025/03/04

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.”Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group.Collinson is perfectly positioned to lead the conversation about “Profitability in Loyalty” as a global company dedicated to helping the world to travel with ease

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43:16

#647:Loyalty in the Age of the Emotional Consumer –...

Let"s Talk Loyalty ·

2025/02/27

In this episode Charlie Hills interviewsKate Wheaton, the Head of Strategy for Ogilvy One.Through her long career, Kate has worked on some of the UK’s most effective and loved loyalty programmes for brands such as Sainsbury’s, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and creativity that modern loyalty demands to be successful.Today we will be learning about her favourite book and loyalty programmes, highlights and key

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19:51

#646: Bridging Academia and Industry: Exploring the...

Let"s Talk Loyalty ·

2025/02/25

The Wiser Loyalty podcast series is producedin partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group's (WMG) CEO, Bill Hanifin, and CMO,AaronDauphinee, shared their insights on topics inspired by courses from the Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.In 2025 we shift from this academic focus to seek out insights from practitioners of the trade from the C-Suite. Twice a month, we will bring you an interview with a

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46:28

#645: Mothercare, Adidas & Liverpool FC - Capturing...

Let"s Talk Loyalty ·

2025/02/20

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment.Kanmo Group is the official distributor for Indonesia of multiple world class

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53:18

#644: LATAM Pass– La evolución constante de un...

Let"s Talk Loyalty ·

2025/02/18

This episode is in Spanish and is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande deLatinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado elprograma a lo largo de los últimos años, pasando de un modelo de coalición,anteriormente conocido como Multiplus, a lo que es ahora. Nos comentó comoconectar con los

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37:45

#643: Wiser Loyalty in 2025: Real-World Strategies...

Let"s Talk Loyalty ·

2025/02/13

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEOBillHanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program.In 2025 we shift from this academic focus to seek out insights from practitioners of the tradesuch as our CLMPs and/or those operatingfrom the C-Suite. Twice a month, we will bring you an interview with

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35:18

#642: Managing 5 loyalty programmes into a new era of...

Let"s Talk Loyalty ·

2025/02/11

Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes.Tanya Alexanderis AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market.Hosted by Amanda

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42:13

#641: NASCAR Nurtures Auto-Racing Excitement with...

Let"s Talk Loyalty ·

2025/02/06

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing.NASCAR is the sanctioning body for the number one form of motor sports in the United States.Based in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races annually in eleven countries and more than thirty U.S. states.Our guest for

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40:32

#640: Comarch Shares Its Customer Loyalty Predictions...

Let"s Talk Loyalty ·

2025/02/04

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show as one amazing brand that does exactly that.Comarch is a leading global IT company founded in Poland in 1993 which employs over 6,000 people, powering the technology

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33:31

#639: Blue Rewards from Al Futtaim Group Shares...

Let"s Talk Loyalty ·

2025/01/30

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group.Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty

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46:45

#638: United Airlines Industry-Leading Loyalty...

Let"s Talk Loyalty ·

2025/01/28

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. United Airlines remains the largest airline in the world with 244.4 billion revenue passenger miles flown in 2023, and their loyalty insights, even though recorded in November 2023 are ever-green. This re-release has also given us the chance to publish this on our dedicated Loyalty TV website (previously just available on Youtube) as well as our usual podcast channel (of

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40:48

#637: Antavo's 2025 Global Customer Loyalty Report

Let"s Talk Loyalty ·

2025/01/23

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward.Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud, a loyalty software company she co-founded almost 14 years ago.Zsuzsa was also chosen last year as the “International Loyalty Personality of the Year”, partly because of her

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219 results

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