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PODCAST

Architecture Business Club with Jon Clayton

Architecture Business Club is the podcast to help you build a build profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK

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All Episodes

18:01

Building Connections: The Importance of Networking | 037

Architecture Business Club with Jon Clayton ·

2024/07/11

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces

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48:02

Building A Creative Powerhouse with Bryon McCartney |...

Architecture Business Club with Jon Clayton ·

2024/07/04

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his

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28:05

Outsourcing For Architects: Getting Started with Aya...

Architecture Business Club with Jon Clayton ·

2024/06/27

Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The

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34:26

LinkedIn Post Ideas To Win Clients with Nicole...

Architecture Business Club with Jon Clayton ·

2024/06/20

Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to

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13:44

How To Write A Business Plan For Your Architecture...

Architecture Business Club with Jon Clayton ·

2024/06/13

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture

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36:07

Reach Ideal Clients Earlier Through Pinterest with...

Architecture Business Club with Jon Clayton ·

2024/06/06

Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term

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32:59

Bridging the Business Education Gap with Ray Brown | 031

Architecture Business Club with Jon Clayton ·

2024/05/30

In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compromising on design standards. Ray Brown shares insights from his journey from building and selling businesses in Scotland to coaching startups and top

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41:16

Starting Your Own Architecture Practice with Ian...

Architecture Business Club with Jon Clayton ·

2024/05/23

In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with leaving a steady income, the importance of a business plan, handling home renovation projects, and tips for finding clients and managing finances as a new

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21:26

The Trouble With Time Management | 029

Architecture Business Club with Jon Clayton ·

2024/05/16

In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon also reflects on the transitional benefit of commutes and explores methods like the Pomodoro technique and Parkinson's law to enhance productivity. The

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35:07

Transform Your Architecture Career Through Mentoring...

Architecture Business Club with Jon Clayton ·

2024/05/09

In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his journey and insights on balancing a demanding career with personal life, leveraging his commute time for productivity, and the roots of his initiative to

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31:03

How To Write Great Architectural Job Ads with Aylin...

Architecture Business Club with Jon Clayton ·

2024/05/02

How To Write Great Architectural Job Ads with Aylin Round | 027 This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering

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26:39

Getting Paid On Time & Recovering Debts with Ronda...

Architecture Business Club with Jon Clayton ·

2024/04/25

In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and direct

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23:19

Lead Generation Explained (Myths, Mistakes, &...

Architecture Business Club with Jon Clayton ·

2024/04/18

In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation and outlines various misconceptions, such as the overreliance on social media for leads. The episode provides practical advice on generating outbound

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45:50

Location Independence and Digital Nomadism with Sara...

Architecture Business Club with Jon Clayton ·

2024/04/11

In this episode of the Architecture Business Club podcast, host Jon explores how architects can pursue a location-independent lifestyle and build a career that incorporates their passion for travel. Guest Sara Kolata, an architect turned digital transformation expert, shares her transition from traditional architecture practice to embracing digital nomadism and online business. Sara discusses her mission to improve the financial well-being of architects, her journey across various countries, the

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30:31

Money Matters: Knowing Your Numbers with Mahmood Reza...

Architecture Business Club with Jon Clayton ·

2024/04/04

In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasises the significance of planning, recognising money's role in achieving business goals, and overcoming financial stress. They explore the 'Plan It, Do It,

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25:31

Email Newsletters: The Underrated Marketing Tool with...

Architecture Business Club with Jon Clayton ·

2024/03/28

In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypassing social media algorithms, and emphasise consistency and personalization over visual design. Nikita shares insights on crafting engaging content,

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17:16

What's Next For Architecture Business Club? | 021

Architecture Business Club with Jon Clayton ·

2024/03/21

In this episode, Jon announces exciting developments for the Architecture Business Club, aiming to extend its value beyond just being a podcast. The club, intended for solo and small firm architecture practice owners, is about to introduce several new offerings to foster a community within the architecture industry. Key announcements include the launch of a new website for enhanced accessibility to resources, the release of a free 'Architecture Business Blueprint' for business growth, and plans for

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28:55

Grade-G Student To Grade-A Architecture with Ian...

Architecture Business Club with Jon Clayton ·

2024/03/14

In the episode, host Jon interviews Ian Shirvell, a Chartered Architectural Technologist and the founder of Ora Design Architecture. Ian shares his journey from a G-grade high school student to a successful sole practitioner in architecture. Ian discusses how he started his career as a carpenter's apprentice, then moved into architectural technology after stints at a building surveyors, a timber frame company, and two prestigious RIBA registered practices. He chats about the influence his family had

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31:50

Being More Visible and Authentic with Fifi Mason | 019

Architecture Business Club with Jon Clayton ·

2024/03/07

In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silencing, an internal barrier that prevents individuals from expressing their thoughts or ideas due to fear of perceived consequences. Fifi also highlights the importance of being seen for business owners, especially on social media platforms, and provides practical tips for posting

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31:57

The Power Of Mastermind Groups with Chris Ducker | 018

Architecture Business Club with Jon Clayton ·

2024/02/29

Jon interviews entrepreneur Chris Ducker about the power of mastermind groups and how they can bolster your business. They discuss the two different types of masterminds; peer-led and leader-led, and the benefits and misconceptions about both. Chris shares his experiences, highlighting the importance of surrounding yourself with the right people and self-education. He emphasises the vital role of the leader in leader-led masterminds. Chris also shares a bit about his background, including his love

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