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PODCAST

A Well-Designed Business® | Interior Design Business Podcast

In today"s world being a talented interior designer isn"t enough to ensure that you have a profitable and successful business. Design school curricula doesn"t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and

business design

All Episodes

71:03

1103: Best Of Show: Kim Dawson: Are You Charging Enough?

A Well-Designed Business® | Interior Design Business... ·

2025/07/08

Today With Kim Dawson:Are you charging enough to actually turn a profit? In this episode, I sit down with Kim Dawson—business strategist and pricing expert—to tackle the one thing too many entrepreneurs skip: how to create a pricing formula that sets you up for success. If you’ve ever said “I don’t know what I should be making,” or “I have no idea if I can afford to hire,” this episode is your wake-up call. Kim brings her no-nonsense strategy for building a plan that supports both your life and

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90:47

1102: LuAnn Featured: Only Girl on the Jobsite: LuAnn...

A Well-Designed Business® | Interior Design Business... ·

2025/07/04

Today With Renee Bier (Only Girl on the Jobsite):Today, I’m bringing you something a little different—and extra special. This episode originally aired on Only Girl on the Jobsite with my friend Renee Biery, and now I’m thrilled to share it right here on A Well-Designed Business®. Renee invited me on her show to dig into one of my favorite topics: leadership in interior design, especially when it comes to managing construction projects. We tackled the tough stuff—what leadership really looks like

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66:37

1101: NEW SHOW: Rachael Johanson: Build a Design...

A Well-Designed Business® | Interior Design Business... ·

2025/07/01

Today With Rachael Johanson:Today with Rachael Johanson, luxury brand strategist, we explore transitioning from mid-market to luxury positioning in design. Rachael shares how she's evolved her business to focus on five high-touch Brand Launch Weekend clients annually, helping designers move from 30 projects a year to 10 at double the budget. We discuss the language shifts that separate luxury messaging from mid-market positioning, why "we and you" marketing works against you in the luxury space,

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58:34

1100: Best Of Show: Erika Ward: Identifying Your...

A Well-Designed Business® | Interior Design Business... ·

2025/06/27

Today With Erika Ward:In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business. You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success. More About Erika Ward Erika Hollinshead Ward is an acclaimed and published

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74:08

1099: NEW SHOW: Shea McGee: From Dream to Empire: How...

A Well-Designed Business® | Interior Design Business... ·

2025/06/24

Today With Shea McGee:Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover. In this episode, Shea opens up about: The original vision she held—and how it evolved What it takes to manage multiple branches of a growing brand How she balances creative leadership with strategic growth Why she’s still dreaming bigger, even after a decade in business LuAnn Nigara and

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38:31

1098: LuAnn Featured: Speaking Your Brand: Creating...

A Well-Designed Business® | Interior Design Business... ·

2025/06/20

Today With Carol Cox (Speaking Your Brand):So… you’ve been asked to give a keynote. Cue the excitement—then the panic. I get it. Keynotes aren’t your average “share some tips” kind of talk. They’re about stepping up, owning your message, and taking your audience on a journey. And trust me, it takes work. In this episode of the Speaking Your Brand podcast, I joined Carol Cox for a deep-dive debrief of the keynote I recently delivered at a major industry conference. We talk through: Why I was

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61:17

1097: NEW SHOW: Margalit Lankry: Designers with...

A Well-Designed Business® | Interior Design Business... ·

2025/06/17

Today With Margalit Lankry:Welcome to a Well-Designed Business. Today, I am excited to welcome the wonderful Margalit Lankry to the show. Margalit is a working interior designer with over 26 years of experience, but she's also the founder of something truly special—a group called Designers with Intention. This community of nearly 300 female designers has created genuine collaboration over competition in an industry where that's rare. What started as Margalit's honest moment of wondering why other

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46:33

1096: LuAnn Featured: Eventual Millionaire: A...

A Well-Designed Business® | Interior Design Business... ·

2025/06/13

Today With Jaime Masters (Eventual Millionaire):Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.In this special crossover series, I’m excited to bring a few of those

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83:58

1095: Best Of Show: Amber Lewis: Keynote Speaker at...

A Well-Designed Business® | Interior Design Business... ·

2025/06/10

Today With Amber Lewis:She was a Key Note Speaker at the recent Design Blogger’s Conference. LuAnn didn’t get to talk to her at the conference, so she’s really happy to interview Amber on today’s show, as there were parts of her story that LuAnne thought were really fun and interesting. LuAnn finds Amber’s body of work and what she’s managed to accomplish at such a young age, to be incredible. Listen in now and get some great tips for gaining followers on social media. More About Amber

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80:22

1094: NEW SHOW: Alison Melnick: Systems, Support &...

A Well-Designed Business® | Interior Design Business... ·

2025/06/06

Today With Alison Melnick:Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and marketing at Madison Square Garden. In this episode, Alison shares how

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75:43

1093: LuAnn Featured: Profit Is A Choice: Excellence...

A Well-Designed Business® | Interior Design Business... ·

2025/06/03

Today With Profit Is A Choice Podcast:Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat. Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry. In this special crossover series, I’m excited to bring a few of those guest

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70:58

1092: Best Of Show: Stacy Garcia: A Thoughtful...

A Well-Designed Business® | Interior Design Business... ·

2025/05/30

Today With Stacy Garcia:What does it take to build a brand that stands the test of time? In this Best Of Show episode, LuAnn Nigara sits down with internationally recognized designer and entrepreneur, Stacy Garcia, to unpack the lessons behind her multi-faceted design empire. In this episode, you’ll learn: How Stacy built a business rooted in vision, strategy, and family legacy What it takes to license your name and scale your design voice globally Why trend forecasting is an essential

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84:45

1091: New Show: Mikel Welch: Celebrity Interior...

A Well-Designed Business® | Interior Design Business... ·

2025/05/27

Today With Mikel Welch:Welcome to a Well-Designed Business. Today, I am very excited to welcome Emmy-winning television host and celebrity designer Mikel Welch back to the show. Long-time listeners of the show will know that Mikel’s original episode is a long-standing favorite, one that I have re-aired and referenced many times, and with good reason. Mikel’s television appearances and design accolades include HGTV, The Drew Barrymore Show, Elle Decor, Kip’s Bay, and so much more. But as we

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81:40

1090: New Show! On-Air Strategy Session: Michelle...

A Well-Designed Business® | Interior Design Business... ·

2025/05/23

Today With Michelle Blemel:Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver. In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers face: Why vague website messaging leads to misaligned clients How

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43:14

1089: LuAnn Featured: Wingnut Social Podcast: Can...

A Well-Designed Business® | Interior Design Business... ·

2025/05/20

Today With Wingnut Social Podcast:Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat. Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry. In this special crossover series, I’m excited to bring a few of those guest

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70:07

1088: Power Talk Friday: Design Trade Service /...

A Well-Designed Business® | Interior Design Business... ·

2025/05/16

Today With Melanie Rosenburg:Welcome to A Well-Designed Business. What does it mean to create a truly luxury experience? You’re not just creating something nice to look at. You’re creating the space that they are going to live in, foreseeably for a long time. And you’re bringing an expertise and a vision into the picture that they can’t do for themselves. But today we’re going a level deeper into what that luxury service really entails. A luxury experience for your client is about all of those

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73:16

1087: Best of Show: Nicole Heymer: 6 Keys to Planning...

A Well-Designed Business® | Interior Design Business... ·

2025/05/13

Today With Nicole Heymer:Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a single pixel on their website. What you’ll learn: Why your website

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82:53

1086: Power Talk Friday: Pippa Biddle: Skip the...

A Well-Designed Business® | Interior Design Business... ·

2025/05/09

Today With Pippa Biddle:Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice,

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73:43

1085: Best of Show: Shea & Syd McGee: Building a...

A Well-Designed Business® | Interior Design Business... ·

2025/05/06

Today With Shea & Syd McGee:This powerhouse episode from 2016 features the dynamic duo behind one of the most recognized interior design brands today—Shea and Syd McGee of Studio McGee. We’re bringing this gem back because it’s more relevant than ever. What you’ll learn: How they carved out a distinctive design identity that stood out from the start The early strategic choices that laid the foundation for a now-iconic brand Why transparency and authenticity fueled their rapid online

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58:54

1084: Power Talk Friday: Megan Thompson: The...

A Well-Designed Business® | Interior Design Business... ·

2025/05/02

Today With Megan Thompson:Today, I'm joined by Megan Thompson, founder of Interior Design GreenList. After earning her degree in sustainable design, Megan discovered the frustrating reality that no comprehensive resource existed to help designers implement sustainable practices efficiently. Taking matters into her own hands, she created ID GreenList to bridge this gap. In this episode, we demystify the differences between green, vegan, biophilic, and sustainable design while revealing how these

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