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PODCAST

SEO in 2025

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets

business marketing

All Episodes

20:58

Think about about E-E-A-T as your brand’s online...

SEO in 2025 ·

2025/03/26

James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.Talking points include:How can E-E-A-T your brand’s online reputation?What aspects of E-E-A-T are key to doing this?How do you align link building, content and brand signals?What aspects of link building, content and brand signals do you focus on most and why?Can you do this in an automated way?How does this link together in an overarching strategy?

en

16:28

Include expert perspectives in your content - with...

SEO in 2025 ·

2025/03/25

Chris Meabe shares the importance of including expert perspectives in your content.Discussion points include:How do you become an expert source?What measurable impact does it have?What statistics are Google using to quantify the level of expertise?How do you demonstrate your level of expertise?How do you enhance your level of expertise?How do you become the reliable source?

en

16:58

Authenticity is the difference maker for content in...

SEO in 2025 ·

2025/03/24

Jack Chambers Ward shares that authenticity is the difference maker for content in 2025.Discussion points include Jack's 5 tips for creating authentic content:1. Curate your content like you’re a magazine editor2. Let your brand values drive the content, before the brief, before the keywords.3. Stay consistent with your message and branding across channels4. Leverage positive and negative elements in your marketing5. Cut once, measure twice

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16:06

Concentrate on one topic at a time to gain topical...

SEO in 2025 ·

2025/03/21

Dani Leitner shares the importance of concentrating on one topic at a time to gain topical authority and improve rankings.Talking points include:Why is Google focusing more on topical authority?What difference does this make to the quality of content it serves?What does this do for a small brand’s ability to compete?Why can small brands compete more effectively?How do you build topical authority?How do you know the right audience questions to answer?How do you know where you should be engaging with

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20:30

Focus on delivering meaningful content to users (and...

SEO in 2025 ·

2025/03/20

Iva Jovanovic shares the importance of focusing on delivering meaningful content to users (and don't dismiss EEAT signals) .Talking points include:What is meaningful content?How important is EEAT in content in 2025?You say that “Quality content will now more than ever be the main thing for all search engines” - how do you define quality content?By all search engines - are you mainly referring to Google?How do you think that the content creation process should be handled in 2025?How should brands

en

15:41

Focus on building brand search volume - with Ryan Jones

SEO in 2025 ·

2025/03/19

In this episode, Ryan Jones shares the importance of focusing on building brand search volume.Discussion points include:Why is building brand search volume important?How do you measure increases in brand search volume?How do you know which marketing activity increased the brand search volume?Can SEOs claim credit for increasing brand search volume?What are the key SEO activities that can increase brand search volume?What are the key non-SEO ways to increase brand search volume?Should you try to

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15:41

Experience (within the E-E-A-T family) is the key...

SEO in 2025 ·

2025/03/18

Gemma Fontané shares that Experience (within the E-E-A-T family) is the key element within the AI era.Discussion points include:- How experience will be a differential element for websites- Concrete tips to leverage experience through Google (&other platforms)- Why is experience so important?- How does Google measure experience?- How do you demonstrate experience?- How will the importance of experience continue to evolve?

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17:01

Stop assuming that 'producing content' is a necessary...

SEO in 2025 ·

2025/03/17

Jono Alderson shares that we should stop writing articles. He says "Stop assuming that 'producing content' is a core, valuable, or necessary component of modern SEO. Burn your content marketing playbook, and critically assess the role of content in a world where Google can synthesize answers to increasingly large numbers of (types of) queries."Discussion points include:Why do we need to burn our content marketing playbook?How do we critically assess the role of content in a world where Google can

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15:04

The intersection between UX and SEO - with Laura Iancu

SEO in 2025 ·

2025/03/14

Laura Iancu discusses the intersection between UX and SEO with David Bain.Talking points include:Do you need to be a UX designer to deliver a user-friendly website architecture?What are some simple steps to take in order to deliver a search engine-friendly website?How do you like to stay on top of the latest UX trends and techniques?How do you ensure that UX and SEO works together effectively in a large organisation?What do you look for as a user to ensure that your website is mobile friendly?You

en

15:49

Use AI to help do the dirty work, but don't forget to...

SEO in 2025 ·

2025/03/13

Andy Mollison shares the importance of using AI to help do the dirty work (the boring bits), but don't forget to be human first. He shares that using scripts and tools can automate processes that would normally take hours.Discussion points include:You say “Don’t forget to be human-first.” What does that mean in practice? What elements need to be done by a human?What processes should you be automating?How do you use AI to create meta descriptions?How do you use AI for redirect mapping?You also

en

17:09

SEO will be more about people, building relationships...

SEO in 2025 ·

2025/03/12

In this episode, Nikolas Monti-Potsolakis shares that SEO will be more about people, building relationships and getting to show empathy. Being in someone’s shoes. Understanding. And ultimately caring for their clients' business. For the person. Not just the numbers. Going above and beyond their needs and egos.Discussion points include:How can you measure the ROI of people?What good does building relationships and showing empathy do for SEO?How do you care for a client’s business and what good does

en

16:57

The importance of relevance and depth when it comes...

SEO in 2025 ·

2025/03/11

Amit Raj discusses the importance of relevance and depth when it comes to content and link building with David Bain.Discussion points include:What is relevance? Available vs retainable market / KD scoreLinks - context - what content attracts best links? Most relevant links - content pitching publicationsWhat do you mean by depth?What does this mean when it comes to content?What does this mean when it comes to link building?How do you measure relevance and depth?Where does this fit into an overall

en

14:30

Don't forget the human touch - with Desmond Boateng

SEO in 2025 ·

2025/03/10

Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.Discussion points include:How do you know when to use the human touch and when to rely on AI and automation?When does the use of AI go too far?You say that Google is smart enough to recognize your AI content - surely if you’re subtle with your use of AI content then this won’t be obvious to Google?How do you go about demonstrating the human touch?How does incorporating the human touch make a positive

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16:20

The return to Human Written Content - with Julia...

SEO in 2025 ·

2025/03/07

In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in qualityand seeing a return to content written by humans with a human voice.Talking points include:How do you measure this decrease in quality?Is AI not getting better and better?How can human writers possibly compete with the speed of AI?What does “with a human voice mean”?What aspects of human writing can compete with AI?Are search engines not ambivalent nowadays

en

15:20

SEO in 2025 is about task completion and query...

SEO in 2025 ·

2025/03/06

Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.Discussion points include:What do you mean that SEO in 2025 is a lot about task completion and query satisfaction?How do you optimize for task completion and query satisfaction?What role will UX and CRO play in SEOWhat metrics will Google look at specifically?What are some examples of UX and CRO improvements

en

17:02

Focus on creating original, expert-driven content...

SEO in 2025 ·

2025/03/05

Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.Discussion points include:What does the best original content look like at the moment?What do you mean by expert-driven content?Can you use internal and external experts?What kind of real stories and insights do Google prefer?What is your preferred way of producing this type of content?Should we try to produce vide, audio and

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18:37

In 2025, SEO strategies will prioritise user...

SEO in 2025 ·

2025/03/04

In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engines evolve to deeply understand user intent and content relevance.Discussion points include:How do we use AI and Machine Learning to analyse search trends?And what about content strategies - how do we use AI and Machine Learning to refine that?Can we use it to better understand user intent?How is search

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15:56

Accessibility will be a ranking factor - Heike Knip

SEO in 2025 ·

2025/03/03

According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.Topics discussed include:Why will Accessibility be a ranking factor?How important will it be?What does Accessibility seem more important now than it used to be?How will it impact rankings?What legislation is going to enforce this?What will SEOs and UX professionals have to do to comply with the law?How will they know that their accessibility has improved?What software can they use to monitor their

en

15:32

Optimize both for both search engines and users -...

SEO in 2025 ·

2025/02/28

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive

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15:47

Accessibility is sexy again (with the changes to the...

SEO in 2025 ·

2025/02/27

Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points include:What changes have we seen to the European Accessibility Act?How does this affect SEOs?What are examples of the real data and facts around accessibility?How do we measure the value of improving accessibility?What are some big opportunities for SEOs?Can we use AI to assist with this?How does this fit into a digital strategy?

en

253 results

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