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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:44:33

Content Marketing - A Slightly Deeper Dive

Marketing Guides for Small Businesses ·

2024/03/25

Content Marketing - A Slightly Deeper Dive In this episode of the Marketing Guides For Small Business Podcast, we take a slightly deeper dive into the world of content marketing. Join us as we explore the various strategies and tactics that can help small businesses effectively create and distribute valuable content to attract and engage their target audience. From understanding the importance of storytelling to leveraging different mediums such as blog posts, videos, and social media, we

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00:52:24

Marketing Big Wins & Big Mistakes

Marketing Guides for Small Businesses ·

2024/03/25

Marketing Big Wins & Big Mistakes In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the marketing landscape for the year 2023. Join our expert panel as they discuss the biggest successes and failures in marketing strategies, providing valuable insights and lessons for entrepreneurs and small business owners. From innovative digital marketing campaigns that captivated audiences and skyrocketed sales, to misguided efforts that fell flat and wasted

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00:48:18

Guest - Jay Baer - The Time to Win: How to Exceed...

Marketing Guides for Small Businesses ·

2024/02/12

In this episode of the Marketing Guides For Small Business Podcast, we are joined by renowned marketing expert Jay Baer to discuss the importance of speed in meeting customers' needs. Baer shares valuable insights and strategies on how businesses can exceed customer expectations by delivering products and services faster.With the evolving digital landscape and increasing customer demands, businesses must adapt and prioritize speed to stay ahead of the competition. Join us as we explore

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00:52:51

Crafting an Irresistible Offer - Part 2

Marketing Guides for Small Businesses ·

2024/02/12

"Mastering the Art of Crafting an Irresistible Offer - Part 2" In this episode of the Marketing Guides for Small Business Podcast, we delve deeper into the crucial topic of crafting an irresistible offer that captivates your target audience and drives conversions. Building upon the foundational knowledge shared in Part 1, we explore advanced strategies and tactics to create an offer that stands out in a crowded marketplace and compels customers to take immediate action. Join our expert host

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00:29:09

Crafting an Irresistible Offer - Part 1

Marketing Guides for Small Businesses ·

2024/02/12

Podcast Topic: Crafting an Irresistible Offer Part 1 In this episode of the Marketing Guides for Small Business Podcast, we delve into crafting an irresistible offer that will attract and engage your target audience. Whether new to marketing or a seasoned pro, creating an offer that stands out and compels your potential customers to take action is a crucial skill to master. Join us as we explore the various elements that make an offer irresistible, from identifying your unique selling

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00:52:47

Finishing The Year Strong & How To Position Yourself...

Marketing Guides for Small Businesses ·

2024/01/29

Finishing The Year Strong & How To Position Yourself for 2024 Marketing Success In this episode of the Marketing Guides For Small Business Podcast, we discuss strategies and tactics to finish the year strong and set yourself up for marketing success in 2024. We dive into practical tips for small businesses to maximize their marketing efforts during the final months of the year, including leveraging holiday promotions, optimizing online presence, and creating engaging content. We also

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00:45:09

Content for 2024 - Crafting a Future-Proof Strategy

Marketing Guides for Small Businesses ·

2024/01/25

In this forward-thinking episode of our podcast, we explore the evolving landscape of content creation and strategy as we head towards 2024. With the digital world constantly shifting, staying ahead of the curve is crucial for any content creator or marketer. We delve into the latest trends, technologies, and consumer behaviors that are set to shape content creation in the coming years. From the rise of AI-driven content to the growing importance of authenticity and personalization, we discuss

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00:51:55

Special Guest Mickie Kennedy "Increase Visibility...

Marketing Guides for Small Businesses ·

2023/12/13

Join us in this exciting episode of the Marketing Guides for Small Business Podcast, featuring special guest Mickie Kennedy, an expert in press release marketing strategies. This episode focuses on the art of using press releases to boost visibility and credibility for authors, small businesses, and startups. Mickie Kennedy, with his extensive experience and success in the field, sheds light on how press releases can be a powerful tool in your marketing arsenal, especially for achieving

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00:51:53

Let's get real about video marketing for small...

Marketing Guides for Small Businesses ·

2023/12/06

In this episode of the Marketing Guides for Small Business Podcast, we're cutting through the hype to bring you a realistic, actionable guide to video marketing. As one of the most engaging and rapidly growing forms of digital content, video marketing is no longer just an option; it's a necessity for small businesses looking to make an impact online. We'll be discussing how to create compelling video content that not only captivates your audience but also drives conversions and boosts your

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00:58:11

What Is SEO? Understanding the Basics of SEO and Beyond

Marketing Guides for Small Businesses ·

2023/11/23

In this enlightening episode of the Marketing Guides for Small Business Podcast, we demystify the ever-important world of SEO - Search Engine Optimization. Designed for both newcomers and seasoned marketers, this episode breaks down the fundamental concepts of SEO, its significance in the digital age, and advanced strategies to enhance your online presence. Whether you’re just starting out or looking to refine your existing knowledge, this episode is your guide to understanding and leveraging

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00:33:32

Content Marketing For Local Search: The Types Of...

Marketing Guides for Small Businesses ·

2023/11/16

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They

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00:55:32

Content Marketing For Local Search: How To Find...

Marketing Guides for Small Businesses ·

2023/11/16

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers

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01:01:10

Why Isn’t My SEO Working? Answers to the most common...

Marketing Guides for Small Businesses ·

2023/11/15

Are you struggling to climb the ranks in search results? Wondering why your SEO strategy isn't delivering the results you expected? In this must-listen episode of the Marketing Guides for Small Business Podcast, we tackle the puzzling question: "Why isn’t my SEO working?" With a straightforward approach, our hosts dissect the most common SEO quandaries that small business owners face. From understanding the nuances of algorithm updates to the importance of keyword research and quality content

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00:33:32

Content Marketing For Local Search: The Types Of...

Marketing Guides for Small Businesses ·

2023/11/08

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They demystify

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00:55:32

Content Marketing For Local Search: How To Find...

Marketing Guides for Small Businesses ·

2023/11/01

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers

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00:50:22

Content Marketing For Local Search: Focus On The...

Marketing Guides for Small Businesses ·

2023/10/24

Dive into Episode 163 as we embark on a comprehensive exploration of content marketing's key element - the problems you solve for your customers. Ian, your host for today, is joined by Ken and Paul, our seasoned marketing experts, to unravel why customer-centricity should be the foundation of your content strategy. Why should businesses align their content with their customers' pain points? Ken sheds light on the value of solution-oriented content and how it sets businesses apart as industry

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00:49:58

Guest - Andrea Vahl - Facebook Ads Expert, Speaker,...

Marketing Guides for Small Businesses ·

2023/10/17

In Episode 162, we delve into the intricate world of Facebook and Instagram Ads with none other than Andrea Vahl, a globally acclaimed expert in the field. Are you puzzled about whether these platforms are the right advertising mediums for your venture? Struggling with ad placements, targeting, or navigating Facebook Ads' maze-like interface? Andrea, co-author of "Facebook Marketing All-in-One for Dummies" and "Facebook Ads Made Simple", joins our hosts Ken, Ian, and Paul to address these

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00:46:46

Content Marketing For Local Search: Contents Role In...

Marketing Guides for Small Businesses ·

2023/10/11

Welcome to Episode 161 of the "Marketing Guides for Small Business Podcast"! Today's episode promises to be a treasure trove for any business striving to understand the complex interplay between content and SEO. Paul, our host, is joined by marketing mavens, Ian and Ken, to dissect the critical components of successful content. They delve into the age-old question - should we write for people or search engines? Ken offers an in-depth analysis, emphasizing the importance of striking a balance to

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00:58:43

Content Marketing For Local Search: What Is SEO?

Marketing Guides for Small Businesses ·

2023/10/04

Unlock the mysteries of SEO in this enlightening episode of the Marketing Guides for Small Business Podcast! As a small business owner, you've likely heard the term 'SEO' thrown around, but what does it truly mean? Dive deep with us as we break down Search Engine Optimization—why it's a crucial player in the digital world, how it impacts your online visibility, and why it should be at the forefront of your marketing strategy. Whether you're an SEO newbie or just need a refresher, this episode

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00:49:19

Content Marketing For Local Search: Why Is Strategy...

Marketing Guides for Small Businesses ·

2023/08/23

Welcome to a captivating episode of Marketing Guides for Small Business, where we unlock the secrets behind "Content Marketing for Local Search: Why Is Strategy Content's Best Friend?" If you've ever wondered about the symbiotic relationship between strategy and content creation for local search, this enlightening discussion is a must-listen. Strategy and content go hand in hand when it comes to achieving success in local search. Our seasoned marketing experts, Ian and Ken, take you on a

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259 results

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