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PODCAST

Marketing B2B Technology

Mike Maynard, Napier

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

business marketing

All Episodes

27:36

Interview with Daan Reijnders – Foleon

Marketing B2B Technology ·

2022/11/02

Daan Reijnders, is co-founder and CEO of Foleon, a content creation platform where users can create engaging long form content. As an increasingly bigger portion of the customer journey is done offline, out of the marketeer’s view, the amount of individual investigation prospects do is increasing. Daan discusses how content is a good solution to support that journey and shares his expertise on how to ensure you capture attention and overcome shortening attention spans.

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31:17

Interview with Chad Reid – Jotform

Marketing B2B Technology ·

2022/10/17

Chad Reid, VP of Marketing at Jotform, discusses what makes Jotform stand out amongst its competitors, shares which marketing tactics have proven to be the most successful and offers some top tips on how to maximise form conversions, as well as how to approach a marketing strategy when marketing to a broad audience.

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33:38

Interview with Ian Ferguson – Lynx

Marketing B2B Technology ·

2022/10/05

Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products. He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise

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19:47

Interview with Mike Roberts – SpyFu

Marketing B2B Technology ·

2022/09/23

Mike Roberts, is Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both paid search and SEO. He also shares how the tool provides insights on multi-lingual campaigns, and how users should view competitor data to successfully influence future marketing campaigns.

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28:21

Interview with Hannah Ingram – Ignys

Marketing B2B Technology ·

2022/09/15

Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company, talks about how she built her career as a 360 marketer and the need to be quick to adapt and learn when marketing for a start-up business. She also discusses how marketers can build business credibility and increase prospect confidence in a business. Hannah also shares some valuable insights into how Ignys prioritise the channels they use for campaigns, and advice to new marketeers starting their

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35:48

Interview with Zachariah Moreno – SquadCast

Marketing B2B Technology ·

2022/09/05

Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform, discusses his mission to cultivate creative collaboration and how his journey from a podcast listener to an aspiring podcast creator led him to becoming to a software creator. He also shares his insights into what B2B businesses need to consider when launching their own podcasts, and how SquadCast’s unique development enables creators to overcome internet struggles and achieve good recording quality anywhere around

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27:07

Interview with Alex Price – Vicor

Marketing B2B Technology ·

2022/08/17

Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer, explains why he thinks the barriers between marketing and sales teams are being broken down and the importance of aligning marketing’s priorities with the sales team. He also discusses the importance of leveraging subject matter experts when marketing complex products and shares his insights into how marketers can appeal to a more technical audience.

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29:51

Interview with Cat Anderson – Sprout Social

Marketing B2B Technology ·

2022/08/02

Cat Anderson, Head of EMEA Marketing at Sprout Social, shares how she started her career in digital marketing, spending time working at Berlin-based technology start-ups before eventually landing at Sprout Social. She discusses the current lack of creativity in B2B social media compared to B2C, the opportunity this presents, and how social media offers a great, relatively low-cost platform for experimentation. Cat also shares the benefits and insights social media tools can offer users and gives

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30:54

Interview with Marc Mustard – ABB Robotics

Marketing B2B Technology ·

2022/07/19

In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services. Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is no standard approach to B2B campaigns, and how marketers can be creative, as well as why it's time to stop

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30:12

Interview with Shannon Martin – Podbean

Marketing B2B Technology ·

2022/07/04

Shannon Martin, Director of Communications at Podbean, a podcast publishing solution shares what B2B businesses need to consider when starting a podcast, the vital role that podcast hosting platforms play in distributing across different platforms, and how to understand the download metrics of a podcast episode.

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38:19

Interview with Jeff Coyle - MarketMuse

Marketing B2B Technology ·

2022/06/10

Jeff Coyle is Co-Founder and Chief Strategy Officer at MarketMuse, an AI-powered platform which removes manual intervention by identifying content quality issues and accelerating the research, creation and optimisation process. Jeff explains what it means to publish fearlessly and how MarketMuse brings content confidence and the assurance that it will have a predictable and meaningful impact on the business. He also shares the two most common editorial mistakes he sees with content marketing, and

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34:57

Interview with Matt Young - UserVoice

Marketing B2B Technology ·

2022/05/20

Matt Young, CEO at UserVoice, a product feedback management solution for SaaS platforms, explains how the platform captures user feedback to deliver insights into product problems and solutions and how this raw data can be used to inform marketing and sales strategies. Matt also shares his insight into trends within the SaaS industry.

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34:52

Interview with Tim Langley - CANDDi

Marketing B2B Technology ·

2022/05/05

Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform, discusses his journey to founding CANDDi, and how the platform can help B2B marketers be more proactive by gathering data which allows them to engage with leads both at the top and bottom of the sales funnel. He also shares how CANDDi supports sales teams and discusses the difference between third and first-party cookies, and how CANDDi uses this data.

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32:02

Interview with Sarah Bond - Lucky Orange

Marketing B2B Technology ·

2022/04/21

Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool, shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour. She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools help understand visitors' behaviours in aggregate but also at an individual user level. She also shares details on how Lucky Orange remains GDPR and

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21:21

Interview with Laura Caveney - Ruler Analytics

Marketing B2B Technology ·

2022/03/30

Laura Caveney, Head of Marketing at Ruler Analytics, a leading marketing attribution and marketing mix modelling software company, talks about what makes Ruler Analytics different, how their platform gives power to the user through data by enabling them to optimize their campaigns and website with data-driven decisions; leaving “wishy washy metrics that mean very little”. She also gives an example of how they helped a customer understand attribution and improved their marketing and explains the

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33:07

Interview with Carolin Bink - 1plusX

Marketing B2B Technology ·

2022/03/17

Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform, shares what makes 1plusX different to other data management platforms, and how their AI-first approach helps both publishers and marketers to utilize data and reach qualified leads instead of random audiences. She also explains what the impact is for marketers with third party cookies going away, the benefits of AI, and what they are doing at 1plusX to generate real benefits for marketers and publishers.

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31:45

Interview with Alun Lucas - Zuko Analytics

Marketing B2B Technology ·

2022/03/07

Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform, shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting. He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level, as well as sharing the errors that have the biggest impact on the performance of forms, and how users can use analytics to double conversion rates.

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29:35

Interview with Jeroen Corthout - Salesflare

Marketing B2B Technology ·

2022/02/21

Jeroen Corthout, Co-Founder of Salesflare, a CRM platform, shares his journey to setting up Salesflare, and how the platform can help make sales teams lives easier by automatically entering data that previously would have been manual. He also explains how he thinks CRMs should be benefiting salespeople, what the future of CRM's look like, and why lead scoring is a vital tactic that all B2B marketers should consider.

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32:24

Interview with Matthew Hunt- Automation Wolf

Marketing B2B Technology ·

2022/02/06

Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content to develop personal brands on LinkedIn, discusses the process of how the team at Automation Wolf work with founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects newsfeeds; while also bridging the gap between short and long-form content. He also shares why it's important to encourage CEOs to get involved in social media, how honest

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31:07

Interview with Emma Valentiner - CanIRank

Marketing B2B Technology ·

2022/01/21

Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations, shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive really valuable and qualified leads. She also discusses why it's important to 'take all the voodoo out of SEO' to be successful, and shares her tips on how people generating

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128 results

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