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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

24:37

Episode 59- The Sound of General Motors (Part One)

Sound in Marketing ·

2020/12/08

Kicking off Season 3 is Jay Kapadia, Lead Sound Design Engineer at General Motors. Jay primarily designs interior and exterior sounds for all vehicles. He is the main composer for Pedestrian Friendly Alert Functions on electric and autonomous vehicles. In this episode, we discussed sound and healing, universal sound and its language, acutonics, and premium audio experiences. Thank you again to General Motors for making this interview possible. I am also very excited to announce that I will be

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20:04

Episode 58- Season Two Recap

Sound in Marketing ·

2020/11/24

Season Two is a wrap. This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests. Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors. You won’t want to miss it! Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of

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17:25

Episode 57- Sonic Territories Explored With Sixieme...

Sound in Marketing ·

2020/09/29

Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada. In 2020 alone, Sound in marketing is hugely important. People are not relating to brands in the same way as they did even one year ago. They are looking for transparency and honesty from brands. A more conversational driven marketing approach is necessary for the post pandemic consumer. A great resource for the tail end of our discussion was the 20 Thousand

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17:44

Episode 56- Sonic Territories Explored With Sixieme...

Sound in Marketing ·

2020/09/22

Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand. Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression. If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget

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19:16

Episode 55- Keri Roberts Sound Perspective (Part Two)

Sound in Marketing ·

2020/09/15

Today’s episode Keri Roberts and I talk about sonic branding and how to better understand it and how to “get started” creating your brand sound. We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the non voice community. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that

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20:09

Episode 54- Keri Roberts Sound Perspective (Part One)

Sound in Marketing ·

2020/09/08

Today’s episode I spoke with Keri Roberts. We spoke about inclusion and representation as well as how the voice community is advancing as a whole. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and

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22:42

Episode 53- Directional Sound with Holosonics (Part Two)

Sound in Marketing ·

2020/09/01

Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei. A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic

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21:07

Episode 52- Directional Sound with Holosonics (Part One)

Sound in Marketing ·

2020/08/25

Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound. With only $2000 seed capital, Holosonics was created to commercialize directional sound technology. Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real life usages such as in museums, libraries, and even in outdoor billboard advertising. Don’t forget to follow and subscribe

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25:57

Episode 51- Intro to Amazon Alexa with Dave Isbitski...

Sound in Marketing ·

2020/08/18

Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use. Believe me when I say we are no where near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do. You already know your customer and you

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25:27

Episode 50- Intro to Amazon Alexa with Dave Isbitski...

Sound in Marketing ·

2020/08/11

Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground in this episode and the next exploring lots of real world usages for smart speakers in both personal and business use. We started as an auditory society. Talk wasn’t cheap. Talk was incredibly valuable. Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat. You can also find him on Twitter @thedavedev as

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19:04

Episode 49- AI; Only As Good As Its Developer (Part Two)

Sound in Marketing ·

2020/08/04

In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open source society of voice first technology, limitations between platform accessibility and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning. The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all. We could also avoid some or all of the mistakes that older communities have

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21:34

Episode 48- AI; Only As Good As Its Developer (Part One)

Sound in Marketing ·

2020/07/28

In today’s Sound In Marketing episode, we talked about how AI and human operator diversity is key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information. Can Robots Make Art. Truly fascinating so don’t forget to check it out. Although AI has given us the ability to

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22:29

Episode 47- Near Range Audio Must Be Clear (Part Two)

Sound in Marketing ·

2020/07/21

Today’s Sound In Marketing episode I conclude my interview withAndrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.. We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multi modalism. Sound advertising and multi modal experiences are happening. Where does your company and brand fit in? For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio,

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22:59

Episode 46- Near Range Audio Must Be Clear (Part One)

Sound in Marketing ·

2020/07/14

Today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design. We talked about cohesive audio experiences, accessibility options through hearables and hearing aides, audio augmented reality, audio ethics, gaming sound experience, and ambient pass through. Consumers now expect premium sound experiences. A low end sound experience presented by your brand could potentially lose a customer. For more on the Sound In Marketing podcast,

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17:08

Episode 45- Voice Apps For Business (Part Two)

Sound in Marketing ·

2020/07/07

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io. We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her

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14:54

Episode 44- Voice Apps For Business (Part One)

Sound in Marketing ·

2020/06/30

In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io. We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice

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26:28

Episode 43- Pandora and Sound Marketing with Roger...

Sound in Marketing ·

2020/06/23

Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them. Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world. They are working hard to use that to position advertising appropriately and effectively. Now is the time to explore that hugely valuable data in our marketing strategy. You can follow and subscribe to the Sound In Marketing Podcast on iTunes,

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19:23

Episode 42- Pandora and Sound Marketing with Roger...

Sound in Marketing ·

2020/06/16

Today I spoke with Roger Sho Gehrmann of Pandora. We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate. Advertising was born on radio and somehow along the way, we lost that skill. However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more. Screenless technology is here. What will you sound like? You can follow and subscribe to the

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24:32

Episode 41- Does Your Sound Fit Your Brand with Vijay...

Sound in Marketing ·

2020/06/09

Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding. Vijay and I discussed the importance of putting real thought into what your brand sounds like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies. It’s

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20:24

Episode 40- Does Your Sound Fit Your Brand with Vijay...

Sound in Marketing ·

2020/06/02

Today’s episode, I interviewed Vijay Iyer from Amp Sound Branding. Vijay brought up an excellent example to close this episode. We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand. Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. For inquiries on producing and

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