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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

55:55

Which Subscription App is Best? | A Special Edition...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/06

One of the most contentious topics is ecommerce is which subscription app is best. In this special edition of subscription prescription, Matt sits down with Andriy Rudnik to weigh all of the different platforms. You'll be surprised to hear some of our picks! This is a hot topic you won't want to miss. Plus, we talk about the danger in migrations.Go get a free chargeback audit from Chargeflow

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14:28

My Secret to Unlocking Subscription Growth | Let's Do...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/04

This week's dose is a little bit different. Instead of telling you what to improve, I'm walking you through the process I do with brands to figure out (quickly) what they should focus on next. A lot of the work I do is getting brands to tell me what is working or not across subscriptions, and then helping them connect the dots.So this week's dose is a thought exercise you can run through with your team now and in the future to find next steps for subscription growth.Don't forget to grab the

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33:53

The Year of Retention | Chris George and SubSummit

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/30

In this special dose of Subscription Prescription, Matt talks with Chris George, the cofounder of SubSummit and Gentleman's Box. Chris is a seasoned subscription expert - Gentleman's Box was acquired before he founded SubSummit - and is in touch with people all over the industry.From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions.Plus, hear more about the Subscription Prescription conference and what is happening there.Special shout-out to our

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50:23

Loyalty That Matters | How Goth Rider Coffee Does...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/28

This week's dose is an interview with a good friend, Phil Kyprianou. As the founder of Goth Rider Coffee and Hubbvee, an agency specializing in designing loyalty programs, no one knows loyalty quite like Phil. In this week's dose, Phil shares his insights on loyalty with Matt, on what's working, what's not, and how to design loyalty programs that people love.Connect with Phil on Twitter: https://x.com/philkyprianouCheckout Phil's work at Hubbvee: https://www.hubbvee.com/Subscribe to our newsletter:

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44:51

Coffee That Never Runs Out | How Michael Mayer...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/21

One of the top reasons for any subscription ending is 'too much product.' Michael Mayer chose to attack this problem a little differently - with technology. In this week's dose, Matt sits down with the creator of Bottomless to discuss frequency, usage, and customer experience.https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondocSubscribe to my newsletter: thesubscriptiondoc.comSubscription Prescription https://thesubscriptiondoc.comSarah Williams for Subscription Box content

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27:22

Finance Matters | Matt Putra Shares What Ecommerce...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/14

Do you know your numbers? Do you know what numbers matter the most for a successful subscription business? In this week's dose, Matt Putra, fractional CFO for ecommerce companies, shares how to think about your business. We dive into contribution margin, payback period, and more in this episode.0:00 Interview with Matt Putra0:22 Partner Recognition: Butter Payments1:24 Welcome Matt Putra, CEO EightX2:11 Introduction to Matt3:14 Understanding Profitability in an Ecommerce Business3:32 The Most

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26:36

Cancellation Tactics | Reduce Churn by Increasing...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/07

We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention.0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors1:25 - Why We Shouldn't Lead With Surprise

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46:12

Let SEO Bring You More Subscribers | An Interview...

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/30

Whether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great SEO, plus how you can find better content opportunities for your brand within your niche.0:00 Interview with Josh Piepmeier0:23 Upzelo Loyalty, Referrals and Rewards Platform1:44 Introducing Ecommerce SEO Expert Josh Piepmeier2:32 Josh Talks About His

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22:04

How to Help Subscribers Find the Right Frequency

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/23

We've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to the right frequency. Also, what that unlocks for LTV and other ways to sell products to capture better value up front.0:00 How to Help Subscribers Find the Right Frequency0:33 A New Solution Called Bottomless May Be the Answer2:08 This Week's Dose:

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54:34

Live Subscription Teardown | Maria Cebrian from...

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/16

Join us for a special interview: a live audit of the Terraseed subscription program. Maria Cebrian is the founder and CEO of Terraseed, a vegan vitamin brand for adults and children. She peels back the curtain to have Matt dive into what is working and what could be better with her subscription program.0:00:00 Guest Maria Cebrian, Founder of Terraseed0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements0:03:52 The Three Pillars of Terraseed: Vegan, Sustainably Sourced,

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38:30

Customer Acquisition Tips | How You Can Scale...

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/09

Retention may be the focus for most subscriptions, but you can't keep what you don't acquire in the first place. In this week's dose, Matt sits down with Jordan West, the Founder of Upgrowth Commerce. As the owner of his own brands and agency, Jordan has some great insights on utilizing content and TikTok shops to get more customers.00:00 - Scale creative and acquire more subscribers02:15 - Jordan owns and works with a variety of brands03:20 - Jordan's focus at Upgrowth Commerce03:52 - How the 6th

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27:41

Selling Psychology | Why Subscriptions Are So...

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/02

Most ecommerce brands take the same approach for subscriptions as they do one-time purchases, but that doesn't work. In this week's dose, Matt explains how subscriptions are different and what you need to know to be successful in them. This starts with looking at the end of subscriptions to better understand how to acquire subscribers.00:00 How you can do better at subscriptions01:20 The typical e-commerce tactic: facebook ads and email02:35 Why the typical approach doesn't work for

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33:03

Contextual Data in Email + SMS | Jimmy Kim Shares His...

Subscription Prescription | Weekly Doses to Boost... ·

2024/03/26

Email and SMS are your primary means of communicating with customers. Do you know what they're trying to tell you? In this week's dose, Matt sits down with the founder of Sendlane, Jimmy Kim, to talk all things email and sms communication. If you've been looking for strategies for better marketing and upsells, this is one you can't miss!00:00 - Jimmy Kim, marketing message pro and founder of Sendlane01:51 - How Jimmy started out in affiliate marketing04:50 - The big question: hate your ESP or build

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22:19

The Art & Science of Subscriptions | What to Test to...

Subscription Prescription | Weekly Doses to Boost... ·

2024/03/19

Knowing how to grow subscriptions comes down to science as much as art. In the second part of this two part dose, Matt explains what to test and how to test it within your program to see improvements on revenue and retention.00:00 – The Science of Subscriptions01:50 – What to test as part of the buying experience02:50 – When to test upsells during the subscription purchase experience03:25 – Pay attention to what products are already bought together or performing well04:18 – For starter kits, testing

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31:56

The Art & Science of Subscriptions | Focus on These...

Subscription Prescription | Weekly Doses to Boost... ·

2024/03/12

Knowing what to focus on when building a subscription brand can feel both confusing and overwhelming. In this week's dose, part 1 of 2, he explains the difference between the art and science that goes into a subscription offering. This includes what you should be focusing on building, like the product, offer, and experience.00:00 - The Art & Science of Subscriptions01:38 - Why art is important for crafting subscription experiences03:00 - How can we make a better offer on our subscription

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28:57

Subscriptions Aren't a Sprint | How XEndurance Drives...

Subscription Prescription | Weekly Doses to Boost... ·

2024/03/05

Thor Kellin is the CFO of XEndurance, a performance supplement used by our host Matthew Holman! In this week's dose, Thor shares the story of XEndurance's growth, the offers they use to convert subscribers and members, and how testing value offers drives so much growth for their brand.00:00 - What is XEndurance00:15 - Add another 10-15% to AOV with OneClickUpsell01:30 - How their core product - extreme endurance - came to be02:40 - XEndurance eliminates other sales channels to focus on the website

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