x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Online Confidential with Jody Milward

Discover Secret Ad Manager Business and what you need to know to create 6 figures working from home or anywhere as a Facebook or Meta Ad Manager.

business marketing

All Episodes

10:16

The importance of your Power Hour to market your own...

Online Confidential with Jody Milward ·

2022/06/16

You’ve got clients and you work hard managing ad campaigns to help them get visible and grow their business with the right clients. That’s fabulous! You probably start the day thinking about your client campaigns. Coffee in hand, you make a beeline to the computer, log in and start looking at the ad counts. Before you know, it, you're relaunching some ads, turning some off, writing new copy, doing all.the.things until it gets to the lunchtime when you realize you haven't even had

en

11:11

Understanding Aggregated Events - which events to...

Online Confidential with Jody Milward ·

2022/06/09

The world went dark for Facebook Ad Managers after Apple’s iOS14 update rolled out and people opted out of tracking on their iPhones. All the delicious data we used to get from Facebook now has more holes than swiss cheese. Being an Ad Manager today means you must know how to set up a client’s business manager correctly so the data you get from the events in your ads is relevant to the campaigns. Otherwise, you’re just like Mr Magoo bumbling around in ads manager. On today’s episode of

en

10:54

Get the click with Ad Copy that connects

Online Confidential with Jody Milward ·

2022/06/02

Writing ad copy may not be in your wheelhouse but if you don’t at least know what good ad copy looks like you might be wasting your client’s ads budget on poorly written ads. I want to make sure that doesn’t happen to you. Writing ad copy that connects is a skill you can learn without having to write millions of words of sales copy. When you have the formula to create compelling ad copy you’ll have more confidence the ad campaigns you manage will connect with the right audience and get them to

en

15:32

Set yourself up for success by working with the RIGHT...

Online Confidential with Jody Milward ·

2022/05/26

Working with clients is like being given a box of chocolates. You really want to like them all, but there are going to be some (like that sugary, syrupy one) that you just won’t go back to for seconds. In your business, hopefully you discover quickly which clients are a good fit for you and which clients you need to ‘swerve’ past. If you’re new to ads management or you’ve been working with clients for a while, it takes time to work out the type of clients who will set you up for success because

en

09:28

Instant Experience Ad Formats Explained

Online Confidential with Jody Milward ·

2022/05/19

Have you tried using Instant Experience ads? Instant Experience ads have been a sleeping giant of the ad world. You may not realize that Instant Experience ads can help you get around the headache of losing all that great tracking data iOS14 took away. If you haven’t tried Instant Experience ads yet, or maybe you don’t know what they are or how to use them, let’s get you up to speed! On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad

en

09:51

Appreciating your worth as an Ad Manager (and...

Online Confidential with Jody Milward ·

2022/05/12

I’m curious… Do you appreciate the value you bring to your customers as an ad manager? What about the worth of your services? Do you feel worthy of the price you charge? This is something I talk to our Elite Ad Managers and members of our Inner Circle about quite often. You see, it’s common for ad managers to limit your worth because you might think of the value of your time by an hourly rate. The thing is, you could be selling yourself short. If you’re struggling to ask for what you’re worth, you

en

10:35

The pros and cons of ad management freelancing,...

Online Confidential with Jody Milward ·

2022/05/05

Now that you have a high-value skill managing Facebook ads, what is the best way to set yourself up? Do you enjoy hustling for clients and want to grow a business? Or would you prefer to focus on doing what you’re great at and just manage Facebook ads? Do you love the idea of managing a team and working directly with clients? Or is working your magic behind the scenes and being part of a team more your style? There is no right or wrong answer, but

en

12:40

Understanding the difference between Standard Events,...

Online Confidential with Jody Milward ·

2022/04/28

Would you believe many ‘experienced’ ad managers don’t understand the power and purpose of standard events, custom events, and custom conversions for robust campaign insights and reporting? I don’t want this to be you. When standard events, custom events, and custom conversions are set up properly and firing, you get more data through the pixel, and Facebook’s algorithm learns how to find more of the best leads for your clients– faster. But only if you know how to set them up properly.

en

10:01

Should you hire a VA or a Project Manager to help...

Online Confidential with Jody Milward ·

2022/04/21

As your ad management business grows, you reach a point when you need help to stay on top of it all and keep up the high standard your clients expect. You might be wondering if you should hire a virtual assistant or a project manager to help you. It’s a bit like choosing between a Labrador and a German Shepherd. Just because they’re both big dogs doesn’t mean they have the same lovable nature or the same skills and strengths. A VA or a project manager can be a massive help when you’re at

en

07:56

Why properly pricing your Ad Management services is...

Online Confidential with Jody Milward ·

2022/04/14

When you’re just starting out as an ad manager, you might not feel super confident about charging a higher rate for your services before you’ve got some runs on the board and successfully managed client ad campaigns. Even if you’ve been managing ads for a few years and you have long-term clients, making the decision to increase your rate can be nerve-wracking! So how do you know when it’s finally time to increase your rate? And what do you need to consider to make sure you hit your income and

en

10:57

How to get the most out of your Lead Form Campaigns

Online Confidential with Jody Milward ·

2022/04/08

Lead form campaigns may help to bring in lower cost leads, but they’re of no value to us or our clients if those leads are not converting or if they're not even opening the emails. They have, in the past, copped a lot of slack because people can just tap-tap, and they've opted in, but they have no recollection of what they've even opted in for. We’ll discuss three ways to get the most out of your lead form campaigns so you can generate quality leads, on today’s episode of Online

en

11:23

What are three things that you can offer for a VIP...

Online Confidential with Jody Milward ·

2021/11/18

Recently I held a workshop which focused on VIP days that Ad Managers can offer. VIP days are in demand and a lot of people are talking about them. Unfortunately, a lot of Ad Managers don’t know what to offer for a VIP day. So let’s look at three things you can offer for a VIP day as an Ad Manager on today’s episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.

en

09:50

Who are the trickiest clients to run ads for?

Online Confidential with Jody Milward ·

2021/11/11

You may be wondering who are the trickiest clients to run ads for? And no, I'm not talking about specific niches like CPD or things like that. I'm talking about actual clients who are the trickiest ones that I have seen over the years. You know, those clients that have run ads themselves and had some good success but it is time to hand it over to someone else. These clients don’t have the time as they have other areas of their business that they need to focus on. So who are the trickiest clients

en

10:40

How to handle a client who is insisting on using...

Online Confidential with Jody Milward ·

2021/11/04

How do you handle a client who is insisting on using their own ad copy or ad creative? You've got a client on board and they are adamant about the particular details they want in their ad copy - even the punctuation, grammar and everything they want all laid out to a T. Perhaps they've got images that they've spent a fortune on with professional photo shoots and then graphically designed for promotions. But... you just know the copy isn’t engaging (maybe not even compliant) and it's not going to

en

09:34

Should you Subcontract or join an Agency to run ads...

Online Confidential with Jody Milward ·

2021/10/28

A question that I've heard from Ad Managers over the years is, “Should I work for an Agency or should I subcontract my Ad Management services?” That is a great question. While you have a valuable expertise that is very much in demand, should you just keep working with your own clients, or should you subcontract for an Agency or perhaps even be employed by an Agency? There's pros and cons for all these options and that's what we're going to be talking about today in this episode of Online

en

23:46

What Ad Managers need to know about working for an Ad...

Online Confidential with Jody Milward ·

2021/10/26

Join me and Founder of Digital Dawn Facebook and Instagram Ad Agency, Dawn Sinkule as we talk about the pros and cons of being a media buyer in an Ad Agency.

en

13:39

What are your responsibilities as an ad manager?

Online Confidential with Jody Milward ·

2021/10/20

Are you responsible for getting leads for your clients? Are you responsible for the sales for your client's offer? Are you responsible for copy creative videos? A lot of Ad Managers are a bit unsure of what all they are responsible for so that's what we're diving into now on this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.

en

10:33

How to provide a stellar off-boarding experience

Online Confidential with Jody Milward ·

2021/10/13

Off-boarding clients. It's something that's not often spoken about when we talk about running ads for clients, because we want to look at all the good stuff, but it's inevitable. You are going to be off-boarding clients, whether they've had a change in direction with their Facebook ads or their overall strategy, whether they've decided to pause Facebook ads, because maybe they're just not working. How to provide a stellar off-boarding experience is what we're going to be diving into in this episode

en

12:09

What is the minimum ad spend that a client should...

Online Confidential with Jody Milward ·

2021/10/07

So you've jumped on a discovery call. You've had a great conversation with a client and they have a great product. You want to help them with their Facebook ads. So then comes the question, how much is your ad spend? When it comes to done for you services, what is the minimum ad spend that a client should have? Well, that's what we're digging into today in this episode of Online Confidential, where I take you behind the scenes to talk about secret ad manager business.

en

13:09

Are your clients Q4 ready?

Online Confidential with Jody Milward ·

2021/09/29

Q4 is upon us that crazy season with Facebook ads where it's super competitive, but also super lucrative. So what do you need to do now to help ensure that one, your client has the right expectations for Q4 in 2021, and also so that you and your client are best prepared for a successful Q4. We're going to dig into four things today in this episode of online confidential, where I take you behind the scenes to talk about secret ad manager business.

en

114 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...