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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:00

CAO Messaging Forum Recap - Zero-to-One Sonic...

Media Roundtable ·

2024/05/15

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP,

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00:54:19

The Role of Audio in the Mix of Communications with...

Media Roundtable ·

2024/05/09

“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.” Chris Binns, (Chief Strategy Officer, Open X, WPP) The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?” Steven Abraham (President, Oxford Road) hosts fellow Oxford Road

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00:52:52

Sounds like a Big Deal - Spotify, IAB, Branded...

Media Roundtable ·

2024/05/01

You can say you're compliant, but if there's no auditing, you're judging your own homework.”Neal Lucey (EVP, Strategy & Product, Oxford Road) It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP Creative, Oxford Road). Stew’s joined by fellow Oxford Road experts James Ingrassia (EVP,

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00:40:38

Ad Infinitum: S2E3 - Branding with your Eyes Closed...

Media Roundtable ·

2024/04/24

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.” Joel Beckerman, Founder of Made Music The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo

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01:09:07

B2B and Spoken Word Media - The Special Relationship

Media Roundtable ·

2024/04/17

The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B.This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio. “You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.’ You really need to hone in on what you

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00:45:15

The Age of Efficiency and What’s Next with Jason...

Media Roundtable ·

2024/04/10

“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.”Jason Calacanis, Entrepreneur and Podcaster In this episode of the Media Roundtable, we’re bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road founder and CEO Dan Granger sat down with the one and only Jason Calacanis at the CAO Measurement Forum. Jason’s been shaping the internet for

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00:51:54

FOMO NOMO’ - Recapping Podcast Movement Evolutions 2024

Media Roundtable ·

2024/04/03

CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel.Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees and agents of influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and James

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00:30:40

GoLocalise Uses AI to Translate Your Favorite Podcast...

Media Roundtable ·

2024/04/01

AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries by making podcasts accessible to animals too! That's right, now your furry friends can absorb knowledge from our industry experts. Forget French,

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01:03:04

Finding New Hits - Celebrity Overload, Minding the...

Media Roundtable ·

2024/03/27

C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint.Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP of Client Services, Oxford Road). And we’re beyond pleased to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast

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00:41:01

Ad Infinitum S2:E2 - "Hosts Are People Too" featuring...

Media Roundtable ·

2024/03/20

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too."Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. He welcomes a real host and real person who’s at the top of his game but always looking to get better–Jordy Meiselas. Jordy’s one of the three Founders

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01:05:11

Ears Wide Open: Oscar’s Audio Ad, Spotify’s...

Media Roundtable ·

2024/03/13

If you're looking for them to make a great impression with your ad, first, you need to make a great impression on the host.”- Dan Granger (Oxford Road founder and CEO) Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow agents of influence Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer and Planner Extraordinaire), and Neal

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00:43:24

Joy, Fandom, and Writing Ads That Hosts Love with...

Media Roundtable ·

2024/03/06

“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, Author It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road)

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01:18:48

Now Do This – Breaking Down Podscribe’s Benchmark...

Media Roundtable ·

2024/02/28

“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”Pete Birsinger, CEO & Founder of Podscribe It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio

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00:45:31

Ad Infinitum: S2E1 - "Sound Strategy" with Mark Pollard

Media Roundtable ·

2024/02/21

“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.” Mark Pollard, Author of “Strategy is Your Words” The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one

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01:02:03

Can We Save The Media? Evan Shapiro and a New...

Media Roundtable ·

2024/02/14

“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.” Evan Shapiro, Media Cartographer, CEO of ESHAP In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy. Back

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00:39:17

Talent Drives Everything - Oxford Road lands Nathan...

Media Roundtable ·

2024/02/07

“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We’re talking

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01:12:30

AI in Audio – Stretching What’s Possible

Media Roundtable ·

2024/01/31

Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of

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00:45:14

Ad Infinitum Ep. 7 "It's All in the Execution"...

Media Roundtable ·

2024/01/24

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio

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01:03:19

Keeping Audio Weird: The Pitfalls to Programmatic

Media Roundtable ·

2024/01/17

We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, Oxford Road founder and CEO Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks. On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast

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01:13:56

We nailed 9 of 10 of our 2023 predictions. What’s...

Media Roundtable ·

2024/01/10

“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Roadn Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.” So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care

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