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PODCAST

Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

business marketing

All Episodes

39:37

Great documentation with Han Wang from Mintlify

Scaling DevTools ·

2024/08/01

Han Wang is co-founder of Mintlify - modern, out the box documentation.In this episode, Han shares the story of Mintlify and how to make great docs.We even talk about the time Paul Graham told them to change their name.What we cover:- the origin story of Mintlify- what is good documentation- the process of documentation- how AI is affecting documentation- why PG told them to change their nameLinks:- Han https://han.dev/- Mintlify https://mintlify.com/

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33:07

Frontend Developers: the Newest New Kingmakers with...

Scaling DevTools ·

2024/07/25

Kate Holterhoff - an analyst from RedMonk - shares why frontend developers are increasingly dictating the adoption of new developer tools.Kate shares specific examples, including Supabase. Links:Frontend Developers: the Newest New Kingmakers https://redmonk.com/kholterhoff/2024/02/15/frontend-developers-the-newest-new-kingmakers/Kate's website https://www.kateholterhoff.com/RedMonk https://redmonk.com/Kate's Twitter/X https://x.com/KateHolterhoff

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32:56

Vivian Dufour - co-founder of Meterian - enterprise...

Scaling DevTools ·

2024/07/18

Vivian Dufour is the CEO and co-founder of Meterian.Meterian is an open source vulnerability scanner.In this episode we talk about topics like:Selling to enterprisesWhy you need to make your product easy to testHiring and managing salespeopleLinks:Meterian: https://www.meterian.io/Vivian Dufour - https://www.linkedin.com/in/viviandufour/

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38:26

Ellen Chisa - Partner at Boldstart Ventures

Scaling DevTools ·

2024/07/05

Ellen Chisa is a partner at Boldstart Ventures. Prior to Boldstart, Ellen founded Darklang - a programming language. Before Darklang, Ellen worked in product. What we discussed: Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.North Star metricsDeveloper tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.Being authentic as a founder and actively engaging

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39:59

Developer quick-start guides with Amit Jotwani

Scaling DevTools ·

2024/06/27

How do you write a developer quick start guide that they will love?That's what we talk about with Amit Jotwani. Amit is the founder of HelloDX and previously worked in developer experience at Retool and Amazon Alexa.This came about because I was reading Amit's fantastic guide on EveryDeveloper. Links:Amit's website https://ajot.me/HelloDX https://hellodx.co/Craft Quick Start Guides That Developers Will Love https://everydeveloper.com/quick-start-guides/Amit's Twitter/X

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39:51

James Hawkins - co-founder & CEO of PostHog

Scaling DevTools ·

2024/06/20

James Hawkins is the cofounder and CEO of PostHog. PostHog is a platform to analyze, test, observe, and deploy new features.This is the second time James has been on and the episode is mostly about how they run PostHog.It's a pretty unconventional approach - probably because James thinks very deeply about how organizations should operate. What we discuss:How PostHog hireHis approach to one-on-one meetingsThe role of engineers in product developmentThe impact of open source projects on

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45:39

Buying Developer Tools Companies with Greg and Matt...

Scaling DevTools ·

2024/06/13

Greg Lazarus and Matt Althauser are two of the cofounders of Polychrome - a company that buys small to medium sized B2B software businesses: with a focus on Developer Tools. Their portfolio includes the feature flagging tool Flagsmith (we recorded an episode with them last week) and the browser automation tool Browserless.In this episode we cover the ins and outs of buying developer tools. Links:- Polychrome https://www.polychrome.com/- Matt Althauser https://x.com/malthauser?lang=en - Greg

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50:28

Bootstrapping Flagsmith to $3m ARR

Scaling DevTools ·

2024/06/06

Ben Rometsch is the founder of Flagsmith. Flagsmith is a Feature Flag & Remote Config Service that recently reached $3m ARR.Ben candidly shares exactly how they started, how they got enterprise customers and how they worked with Polychrome to take Flagsmith to the next level.Links:Ben's Twitter https://x.com/dabeeeensterFlagsmith https://www.flagsmith.com/Polychrome https://polychrome.com/This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers,

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62:33

Aaron Francis - how to make videos developers want to...

Scaling DevTools ·

2024/05/30

Aaron Francis is someone who needs little introduction. Especially if you've ever used Laravel or MySQL. Aaron built up the highly acclaimed PlanetScale YouTube channel and now publishes content on his own channel and founded Try Hard Studios to help developer tools make amazing video content.Here are some quotes from Aaron's viewers:hey man your videos kick ass and i cannot thank you enough for your approach with these. your videos can be watched once and understood... every single one of

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34:51

What does your company brand promise? Dani Grant from...

Scaling DevTools ·

2024/05/23

Dani Grant is the founder of Jam.dev - bug reporting that developers love.In this episode we discuss:Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:Jam.dev https://jam.dev/ Dani’s Twitter https://twitter.com/thedanigrant

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42:24

Designing APIs with Chris Bell from Knock.app

Scaling DevTools ·

2024/05/16

Chris Bell is the founder of Knock.app - flexible, reliable notifications infrastructure.In this episode we discuss:Designing APIsThe importance of champions when selling to enterpriseHow do you justify cost of a developer tool?Selling to platform teamsLinks:Knock https://knock.app/Twitter https://twitter.com/cjbell_

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41:57

3 BILLION searches per month without VC funding -...

Scaling DevTools ·

2024/05/09

Jason Bosco is the founder of Typesense. Typesense is the Open Source alternative to Algolia. Typesense is a batteries-included Search API.We discuss how Jason built Typesense to be a hugely successful company without VC funding. We talk about what revenue-funding means and why it should be considered as a viable option for founders.This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On

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33:39

Digger.dev - Pivoting four times, OpenTofu &...

Scaling DevTools ·

2024/05/02

An interview with Igor Zalutski & Utpal Nadiger from Digger.dev.Digger is an Open Source Infrastructure as Code management tool that helps orchestrate Terraform and OpenTofu within your CI/CD system.We talk about:What changed since Jack worked with DiggerHow they pivoted four times to find PMFHow do you know you have somethingOpenTofu & ThePrimeagenLinks:https://digger.dev/Igor - https://twitter.com/igorzijUtpal - https://twitter.com/NadigerUtpal

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48:14

Dana Oshiro - General Partner at Heavybit

Scaling DevTools ·

2024/04/25

Dana Oshiro is a General Partner at Heavybit. Heavybit is a VC that invests exclusively in developer-first startups.What we discuss:One sharp thing. Finding an addressable chunk of a bigger opportunity. Thinking big & smallAre 5 people seriously going to support our migration from DataDog? At Facebook you had a lot of support people/systems you're forgettingFinding the sidedoorStepping up as a founderFear of hitting up the people you respect.Best founders build for themselvesDo founders

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35:46

Alex Bouchard from Hookdeck. Competition is a good sign

Scaling DevTools ·

2024/04/19

Alex Bouchard is the cofounder of Hookdeck. Hookdeck is an event gateway for asynchronous applications.What we discuss:- What is Hookdeck?- Category vs pivot- Gartner categoriesLinks:- Alex: https://twitter.com/AlexBouchardd- Hookdeck https://hookdeck.com/ This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

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43:46

Glauber Costa from Turso

Scaling DevTools ·

2024/04/11

Glauber Costa is the founder of Turso - a fully managed SQLite database platform.Glauber shares how to make great CLIs, the story of Turso's pivot. Their pricing. And the importance of moving fast. Links:Turso - https://turso.tech/Glauber's Twitter - https://twitter.com/glcst

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31:57

Making mobile apps for developers, with Anders Borum...

Scaling DevTools ·

2024/04/04

Anders Borum shares how he created the number 1 git app in the app store - Working Copy.What we talk about:The origins of Working CopyWord of mouth vs App Store OptimisationOne time vs recurring subscriptionLinks:Anders - https://twitter.com/palminWorking Copy - https://workingcopy.app/Rauno https://twitter.com/OvalSoftware

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41:42

Why developers trust Resend, with Zeno Rocha

Scaling DevTools ·

2024/03/28

Zeno Rocha is the founder of Resend. Zeno is also the founder of React Email. Resend is a simple-to-use email API built for developers. Previously Zeno was the VP of DX at WorkOS and the creator of the popular Dracula VS Code theme as well as the popular open source project Clipboard js. This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.What we talk aboutBuilding

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42:11

Startups don't need DevRel. A debate.

Scaling DevTools ·

2024/03/21

Stefan Avram recently tweeted that "You shouldn't have devrels. Your customers should be your devrels"So I invited Stefan on to debate this with one of the industry's most respected DevRels Dan Moore from Fusion Auth. This is episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920Dan Moore

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39:21

Getting Your first Enterprise Customers - Michael...

Scaling DevTools ·

2024/03/14

Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features. In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen. We also talk about things like: what even is an enterprise customer?This episode is sponsored by WorkOS. Thanks so much for supporting us as our first ever sponsor Michael and WorkOS. If you're thinking about

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171 results

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