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PODCAST

Exploring Growth

Business Growth Advisor and Content Marketing Agency CEO, Lee Murray, interviews experts on growth from all types of backgrounds. Lee’s goal is to provide Founder/CEOs and Sales & Marketing Leaders with practical wisdom they can take back and deploy in their companies and with their teams. This podcast serves as a resource to second stage growth companies, to help them unlock next level growth. Each week Lee gives his thoughts and interviews experts around mindset, marketing & sales

business marketing

All Episodes

00:31:35

The Pivotal Point of Growth From Freelancer to Over...

Exploring Growth ·

2024/03/20

In the week episode of our CEO series, host Lee Murray engages in a captivating discussion with Rey Ortega, founder of Grata Software, as he shares the journey from freelancing to a successful tech consulting firm. Learn about the importance of an engineering-first approach, building client relationships, and transitioning from engineering to leadership. Discover Grata Software's expansion plans and the new "Learn to Build a Business" program, designed to help small businesses and

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00:30:53

How PBMs Have Created A Massive Hurdle For Patients,...

Exploring Growth ·

2024/03/14

n the first episode of our CEO series, host Lee Murray engages in a captivating discussion with Jesse Brashear, the CEO of Brashear's Pharmacy, exploring the growth challenges within the pharmacy industry. The conversation delves into critical issues involving pharmacy benefit managers, federal regulations, and the emphasis on patient care. Jesse shares insightful reflections on overcoming obstacles in the pharmacy sector, providing a deeper understanding of the industry's dynamics.Thank

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01:00:40

The Importance of a Buyers Journey with Nick Petros

Exploring Growth ·

2023/09/05

Welcome to another episode of Exploring Growth! This week, our host, Lee Murray, engages in a captivating conversation with Nick Petros, Principal at PinchForth. Together, they explore the critical concept of using the buyer's journey as a guiding force to navigate the course of your marketing campaigns and shape the content they encompass. They also discuss the significance of nurturing leads in the B2B market and the role of timing in the buyer's journey.Thank you for watching. If you

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00:14:42

A Recap of the Last Four Episodes on How to Build a...

Exploring Growth ·

2023/08/25

Over the course of the previous four episodes, our host, Lee Murray has had the privilege of hosting some very esteemed business experts. Each one of them brought their extensive knowledge and experience to the table. This episode serves as a comprehensive recap of these episodes. Join Lee as he condenses the key takeaways, actionable strategies, and expert tips shared by his guests so far this season. Thank you for watching. If you are enjoying what you hear, please consider sharing it with a

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00:49:13

Being On Mission with Manny De La Vega

Exploring Growth ·

2023/08/15

In this episode, Lee Murray interviews Manny De La Vega, a business advisor with extensive experience in owning restaurants and mentoring entrepreneurs. They discuss the importance of mission in business and how it relates to vision. Manny illustrates the repercussions of business owners veering off-course from their company's mission and sheds light on the pivotal role that marketers play in aligning the company's mission with its purpose. Whether you're a business enthusiast,

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00:30:39

Identifying Your Buyer Pt. 2

Exploring Growth ·

2023/08/08

In this episode, our host Lee Murray sits down with Dan Sanchez, the Inbound Marketing Director at Element451, to explore the critical topic of audience growth. Together, they delve into the importance of identifying stakeholders and understanding their motivations within the buyer's decision-making process. Learn from Dan's personal experiences, including the negative consequences of misaligned stakeholders. This episode will also help you explore strategies for tailoring content,

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00:39:27

Identifying Your Buyer Pt. 1

Exploring Growth ·

2023/08/08

Welcome to Season 2 of the Exploring Growth Podcast! Our host, Lee Murray, launches an exhilarating new series of episodes with the brilliant Tim Parkin as the inaugural guest. As a global marketing consultant and exceptional strategist, Tim is full of with invaluable insights to share. In this episode, Lee and Tim delve into the importance of understanding your buyer in the realms of marketing and advertising. Listen to this captivating discussion on the importance of finding the right target

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00:49:20

The Essentials of a Good Vision with Brooks Szewczyk

Exploring Growth ·

2023/08/08

In the third installment of this series, our Host - Lee Murray, Business Growth Strategist at HMC Consulting, discusses the essentials of brand vision with Brooks Szewczyk, marketer at Yardstik. Together, they delve into the significance of having a clear vision when establishing a brand and attracting customers. The conversation also explores how a well-defined vision influences marketing endeavors, emphasizes the necessity for marketers to align with visionary companies, and underscores the

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00:45:16

Understanding ABM and Building a Framework with...

Exploring Growth ·

2023/06/08

In this episode of Exploring Growth, Katrine Rasmussen joins Host, Lee Murray to dive into her framework for account-based marketing (ABM). Gain valuable insights as they discuss the crucial role of aligning sales and marketing and the significance of tailoring your approach to captivate your targeted accounts. Additionally, learn about the essential aspects of cultivating relationships and establishing trust in B2B enterprise sales cycles, and discover how event marketing can serve as a powerful

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00:35:36

B2B Growth Mindset for Marketing Leaders with Mike...

Exploring Growth ·

2023/06/06

Welcome back to another episode of Exploring Growth! This week's guest is agency owner, Mike Grinberg. Join us as we discuss effective B2B growth strategies tailored for mid-market companies. We also shed light on overcoming growth plateaus and the importance of profitability. Together we explore the power of relationships, referrals, and unique customer experiences in driving long-term revenue and success. If you're eager to grow and scale your business, this episode is a must-listen for

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00:35:04

Recruiting Top Sales Talent for Small Service Based...

Exploring Growth ·

2023/05/23

This week's Exploring Growth Episode features Mark Stewart, an expert in hiring salespeople for small businesses and startups. This discussion revolves around the dos and don'ts of hiring quality people, primarily focusing on sales roles. Listen as Mark shares his insights on the common mistakes small businesses make when hiring salespeople, the importance of hiring people who are different from you, and how to identify and recruit top talent for sales roles. We also explore the challenges

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00:31:45

Can You Grow a Company Without Social Media? [Guest:...

Exploring Growth ·

2023/05/16

Join Lee Murray as he engages in a discussion with Joe Sullivan, co-owner of Gorilla 76. In this week's episode, they try to answer the seemingly impossible question of whether or not B2B companies can grow without using social media. If you've ever wondered whether investing time and effort in social media is worth it for your business, this is an episode for you. Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend. Have a

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00:32:06

Generating Demand with Brooks Szewczyk

Exploring Growth ·

2023/05/09

In this week's episode, Lee Murray sits down with Brooks Szewczyk, Demand Gen Marketing Manager from Yardstick.com. Together they discuss the power of shifting from lead gen to demand gen and branding in marketing. Brooks shares his experience of implementing a demand gen engine for a small university and how it helped them build a relationship with their audience. They also discuss the importance of building a strong brand and understanding customer needs for companies to succeed in

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00:34:50

Brand Messaging Across International Borders with...

Exploring Growth ·

2023/05/04

In this week's episode, join host, Lee Murray and special guest Wendy Pease as they delve into the fascinating world of international marketing and branding. Wendy shares her expert insights on the importance of language and cultural understanding when it comes to expanding your business globally. She reveals the key factors that companies need to consider before taking the leap into international markets and highlights the critical role of quality translation and cultural sensitivity. If

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00:36:02

How to Scale Relationships with Aaron Weekes

Exploring Growth ·

2023/04/19

In this week's episode, Lee Murray, Business Growth Strategist of Harvard Murray Consulting sits down with special guest Aaron Weekes, from Proofpoint Marketing. Listen as they dive into the topic of scaling relationships in business, exploring the ins and outs of how companies can map their relationship-building efforts to revenue. As a seasoned marketer, Aaron brings his unique perspective to the discussion, offering valuable insights on how to build meaningful relationships in

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00:35:24

Creating B2B Educational Content that Converts with...

Exploring Growth ·

2023/04/11

In this week's episode of Exploring Growth, Lee Murray speaks with Courtney Sembler, the leader of the HubSpot Academy team. They talk about the value of educational content and how it can benefit businesses with their marketing and sales strategies. They also delve into the various courses and educational materials provided by HubSpot Academy. This episode is full of practical advice for companies looking to implement an educational content strategy. Thank you for watching. If you are

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00:38:49

The Best Approach to Business Development & Customer...

Exploring Growth ·

2023/04/05

Welcome to the Exploring Growth Podcast, where we delve into the world of business development. In this episode, Lee Murray, Business Growth Strategist at Harvard Murray Consulting, talks with Amanda Brand, Vice President at MINDSCAPE. They discuss Amanda's methods for converting prospects into clients and the significance of customer success. Amanda also shares her path to becoming Vice President, and how her previous experience in healthcare and education helped her in her current

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00:26:07

Pricing Strategy with Dominique Fraser

Exploring Growth ·

2023/03/23

Are you looking to increase the prices of what you're selling and retain clients for longer? Then this episode of the Exploring Growth Podcast will be of particular interest to you. Host, Lee Murray, Business Growth Strategist of Harvard Murray Consulting speaks with Pricing Strategist, Dominique Frazier about how B2B businesses can increase pricing and profit margins. They also discuss the importance of value, education, and ramping up your marketing funnel during the sales process. If you

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00:35:41

Building the House of Revenue Attribution with...

Exploring Growth ·

2023/02/28

Welcome back to the Exploring Growth Podcast! In this episode, Lee interviews Steffen Hedebrandt, CMO of Dreamdata.io, on building the proverbial house of revenue attribution for B2B mid-market companies. With buying cycles typically lasting between three to nine months, it can be tough to connect the dots. Our guest shares some valuable tips on starting with simple, low-cost approaches to improve revenue attribution. These include having salespeople ask prospects how they heard about the company

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00:49:29

An Unbelievable Idea For Marketers with Dan Sanchez

Exploring Growth ·

2023/02/21

Welcome to this week's episode of the Exploring Growth Podcast! In this episode, Lee sits down with Dan Sanchez, also known as #danchez on LinkedIn, from Sweet Fish. Together, they dive deep into the world of LinkedIn and discuss the best engagement strategies, tips for getting the most out of your relationships on the platform, and how to create compelling content. They also discuss the importance of personalization and how that plays a significant role in achieving greater success on

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119 results

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