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PODCAST

Business of Aesthetics Podcast Show

Business of Aesthetics

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

health & fitness medicine

All Episodes

46:11

Phone Call Mistakes that are Costing You Patients

Business of Aesthetics Podcast Show ·

2024/03/21

In this episode of the Business of Aesthetics podcast series, Ryan Davies, digital marketing advisor of Ekwa Marketing, sits with Naren Arulrajah, the founder of Ekwa Marketing, and explores the importance of managing patient phone calls. Naren begins by highlighting the grave consequences of overlooking the initial patient phone call, emphasizing how even the slightest delay or mishap can result in significant losses for a practice.

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39:28

Aesthetic Insights and Ethical Nuances in Dermatology...

Business of Aesthetics Podcast Show ·

2024/03/14

In today’s episode, our returning host, Ryan Davies, speaks to highly esteemed, board-certified dermatologist Dr. Dustin Portela. As a prominent dermatologist and practitioner, Dr. Portela is a voice of authority on the topic of aesthetics. With his vast experience and commitment to ethical practices, he offers a unique outlook on the sophistication of dermatological treatments, device acquisitions, and the future of aesthetic medicine.

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01:07:20

Building Your Aesthetic Practice on Advanced...

Business of Aesthetics Podcast Show ·

2024/03/07

In this episode of the Business of Aesthetics podcast, our host, Naren Arulrajah, brings together a panel of experts to discuss "Building Your Aesthetic Practice on Advanced Injectable Techniques." The panel includes Sonya Ellis, a seasoned nurse with over 25 years of experience in plastic surgery, Cassie Lane, a nursing and aesthetics enthusiast, and Ryan Davies, a marketing specialist in the aesthetics industry.

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46:31

Balancing It All: Navigating Parenthood &...

Business of Aesthetics Podcast Show ·

2024/02/29

In this episode of the Business of Aesthetics podcast show, we are joined by Dr. Lindsey Pennington, a seasoned facial plastic surgeon and mother of two. Dr. Pennington shares the challenges of managing a successful medical practice while being a dedicated mom. Her insights into time management, strategic decision-making, and finding balance in a demanding schedule offer valuable wisdom to aesthetic professionals.

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35:21

Legal Changes You Need to Know in 2024

Business of Aesthetics Podcast Show ·

2024/02/22

Welcome to another informative episode of the Business of Aesthetics podcast. In this episode, Sara Shikhman discusses the latest legal updates that could affect businesses, particularly in the aesthetic industry. Sara, a legal practitioner in the field, collaborates to deliver a clear and concise analysis of legal compliance.

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38:01

From Fellowship to Rodeo Drive: Dr. Carl Truesdale of...

Business of Aesthetics Podcast Show ·

2024/02/15

In this episode, you'll have the opportunity to gain useful knowledge from Beverly Hills facial plastic surgeon Dr. Carl Truesdale on succeeding in the competitive field of aesthetic practices. He emphasizes the significance of personal branding, targeted marketing, and being a unique voice in the industry.

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46:31

AI in Your Aesthetic Practice: The Future is Now

Business of Aesthetics Podcast Show ·

2024/02/08

Welcome to another compelling episode of the Business of Aesthetics podcast! In this episode, we delve into the futuristic world of aesthetic practices and the groundbreaking integration of Artificial Intelligence (AI). Our conversation revolves around the transformative power of AI, particularly ChatGPT, and its versatile applications in content creation, marketing, and medical documentation. Our host, Dana Zeitler, brings you an amazing discussion with our distinguished guest, Dr. Akash

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47:03

Striving For Perfection: Toronto Facial Plastic...

Business of Aesthetics Podcast Show ·

2024/02/01

This week’s episode is titled "Striving for Perfection: Toronto Facial Plastic Surgeon's Journey."In this episode, our host, Lauren, engages in an enlightening conversation with our guest, Dr. Mike Roskies, an esteemed Facial Plastic Surgeon based in Toronto. Driven by a commitment to excellence, Dr. Roskies shares the complexities of his surgical practice, emphasizing the importance of patient education, managing expectations, and the evolving landscape of cosmetic treatments.

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23:03

Busted: How to Avoid Medspa Legal Pitfalls - Part 2

Business of Aesthetics Podcast Show ·

2024/01/25

In the second part of the podcast series, our legal expert and returning guest Sara Shikhman and our host Jeffrey Richmond delve further into the intricate legal dynamics impacting the medspa industry. Part 2 builds upon the foundation established in Part 1, offering an even more profound exploration of the legal landscape and serving as an invaluable resource for aesthetic professionals to navigate potential challenges with confidence.

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44:49

Crafting Your Medspa's Clear Message and Brand with...

Business of Aesthetics Podcast Show ·

2024/01/18

In this episode of the Business of Aesthetics podcast, host Dana Zeitler engages in an informative conversation with the esteemed guest, Stephen Boice, a leading expert in the aesthetic industry. Delving deep into the world of medspa management and brand development, this episode exposes invaluable insights for aesthetic professionals seeking to fortify their practices in an ever-evolving landscape. As a trusted authority and coach within the aesthetic industry, Stephen Boice brings a vast amount of

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38:57

PRP's Role in Sexual Wellness and Cosmetic Success

Business of Aesthetics Podcast Show ·

2024/01/11

Join Host Dana Zeitler in a captivating conversation with the esteemed guest Dr. Joelle Lieman as they explore the vibrant tapestry of the aesthetics world. Together, they uncover the intricacies of sexual wellness treatments and unveil the strategic intricacies driving the medical spa industry. Throughout this engaging episode, Dr. Lieman generously shares her wealth of experience and insights cultivated over years of dedicated practice in the field.

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39:51

What Are Your Practice BHAGS For 2024?

Business of Aesthetics Podcast Show ·

2024/01/04

Join us for an insightful episode as Michael Walker, a seasoned leadership expert, shares how BHAGs (Big, Hairy, Audacious Goals) drive transformative progress in aesthetic practices. Learn how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals fuels success and the importance of breaking them into actionable steps.

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34:23

TikTok's Role in Propelling an Aesthetic Practice

Business of Aesthetics Podcast Show ·

2023/12/28

Step into the dynamic world of aesthetics, where Dr. Prem Tripathi takes you on a journey navigating the multifaceted challenges encountered by professionals in this vibrant field. Delving into a wide array of topics, from dissecting strategic marketing approaches utilizing platforms like TikTok to navigating the intricacies of managing patient expectations and ethical considerations tied to cosmetic treatments.

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34:23

TikTok's Role in Propelling an Aesthetic Practice

Business of Aesthetics Podcast Show ·

2023/12/28

Step into the dynamic world of aesthetics, where Dr. Prem Tripathi takes you on a journey navigating the multifaceted challenges encountered by professionals in this vibrant field. Delving into a wide array of topics, from dissecting strategic marketing approaches utilizing platforms like TikTok to navigating the intricacies of managing patient expectations and ethical considerations tied to cosmetic treatments.

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49:20

Medspa Marketing

Business of Aesthetics Podcast Show ·

2023/12/21

This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.

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41:23

Key Mindsets Essential For your Success in 2024 and...

Business of Aesthetics Podcast Show ·

2023/12/14

The podcast delves into a crucial aspect of personal development, leadership, and mindset by the aesthetics expert, Michael Walker. Through a comprehensive conversation, it sheds light on imposter syndrome, a common challenge experienced by many successful practitioners in the field. The discussion uncovers the underlying anxieties contributing to this syndrome and explores how childhood experiences and upbringing can shape one's self-perception. Key focal points revolve around the concept of wounds

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49:20

Medspa Marketing

Business of Aesthetics Podcast Show ·

2023/12/14

This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.

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01:01:44

MASTERMIND: The Art of Influential Practice Leadership

Business of Aesthetics Podcast Show ·

2023/12/07

In this podcast, we delve into the intricate world of aesthetics, offering insights and strategies to navigate change, elevate leadership skills, and drive innovation. Our podcast provides a platform for industry leaders and experts to share invaluable knowledge, guiding listeners through the complexities of evolving patient care, clinical advancements, and the ever-changing landscape of the aesthetic business sphere.

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01:25:07

Why Do Some Medspa Practices Fail during the First 3...

Business of Aesthetics Podcast Show ·

2023/11/30

Delve into the world of aesthetics with industry enthusiasts Naren Arulrajah, Ryan Davies, Ang Klippel, and Dr. Hardik Soni, who are dedicated to authenticity and patient satisfaction. With a passion for corrective skincare and a focus on genuine results, these professionals have mastered the art of showcasing true transformations through before and after pictures. Their commitment to patient care extends beyond the treatment room, engaging them with personalized skin tips and an emphasis on

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01:10:38

Marketing that is right for me: Google Ads, SEO,...

Business of Aesthetics Podcast Show ·

2023/11/23

The podcast dives into the world of marketing methods and their impact on aesthetic businesses. It meticulously examines various strategies, shedding light on their challenges and costs and pinpointing the scenarios where each method shines brightest.

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