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PODCAST

Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram

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All Episodes

09:43

How to Take Good Photos of Bad Subjects

Beyond the Image Podcast ·

2024/08/28

Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE Are most subjects good on camera? Why you should communicate and give direction to your subjects. The power of preset ideas and having a

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05:50

Protect Your Photo Business

Beyond the Image Podcast ·

2024/08/22

Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE Certain situations James has had in his businesses with bad actors. Things you can do as a photographer to protect yourself and your business. What a contract actually does. The

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01:14:58

WWE VP of Photography Brad Smith

Beyond the Image Podcast ·

2024/08/14

Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better

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09:37

How I Radically Increased My Photography Income

Beyond the Image Podcast ·

2024/08/08

Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things. The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways

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04:38

Dealing with Haters Online

Beyond the Image Podcast ·

2024/07/23

In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. “If you’re not upsetting anyone, then you are simply not doing enough to be noticed.” IN THIS EPISODE What happened to James early in his career when he experienced online trolling. The realization James had that

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06:26

Launching a Photography Business

Beyond the Image Podcast ·

2024/07/17

Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. “What is actually stopping you from getting started?” IN THIS EPISODE Initial thoughts I had when starting my photography business. The real reason why I’ve had over 20 years of success and

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01:14:43

BTI # 596: Photographing SI Swimwear’s In Her Words...

Beyond the Image Podcast ·

2024/07/10

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. “It’s our responsibility to learn how people are digesting information, first

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10:15

BTI # 595: Things I USED To Think Mattered as a...

Beyond the Image Podcast ·

2024/07/09

Things I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE 8 things I used to think really mattered as a photographer. What

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11:48

BTI # 594: Producing a Fashion Photoshoot

Beyond the Image Podcast ·

2024/07/02

Producing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE What pre-production looks like in order to ensure the campaign goes successfully The

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36:06

BTI # 593: Creating Community Over Competition with...

Beyond the Image Podcast ·

2024/06/28

Creating Community Over Competition with Corey Speigel Hosted by: James Patrick Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today is Corey Speigel, she’s the founder of The Lighthouse. “ people

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06:52

BTI # 592: Photographers Who Suck

Beyond the Image Podcast ·

2024/06/26

Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For

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45:39

BTI # 591: Self-Care for the Modern Entrepreneur with...

Beyond the Image Podcast ·

2024/06/20

Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Daniel James. “When you feel good, you do better.” IN THIS EPISODE Daniel’s company and why he felt it was needed in the marketplace. Spa

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07:45

BTI # 590: Should Photographers Give RAW Files to...

Beyond the Image Podcast ·

2024/06/18

Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW files. Why certain clients may need unedited photos. Understanding photo rights and usage. The divisive stances between photographers

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41:35

BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar

Beyond the Image Podcast ·

2024/06/12

When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years.

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11:44

BTI # 588: 7 Ways to Get MORE Clients as a Photographer

Beyond the Image Podcast ·

2024/06/11

7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective than

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50:39

BTI # 587: Why Your Ads Aren’t Working with Jason Wojo

Beyond the Image Podcast ·

2024/06/07

Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners

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07:18

BTI # 586: Why We Closed Get Published LIVE

Beyond the Image Podcast ·

2024/06/06

Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website:

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38:05

BTI # 585: Getting Your Brand Published with Chelsea...

Beyond the Image Podcast ·

2024/05/29

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the

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44:20

BTI # 584: Growth of Independent Magazines with Kaneo...

Beyond the Image Podcast ·

2024/05/22

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The

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01:08:38

BTI # 583: Shooting the Cover of Paradise Valley City...

Beyond the Image Podcast ·

2024/05/14

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How

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