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PODCAST

Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram

arts visual arts

All Episodes

41:35

BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar

Beyond the Image Podcast ·

2024/06/12

When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years.

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11:44

BTI # 588: 7 Ways to Get MORE Clients as a Photographer

Beyond the Image Podcast ·

2024/06/11

7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective than

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50:39

BTI # 587: Why Your Ads Aren’t Working with Jason Wojo

Beyond the Image Podcast ·

2024/06/07

Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners

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07:18

BTI # 586: Why We Closed Get Published LIVE

Beyond the Image Podcast ·

2024/06/06

Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website:

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38:05

BTI # 585: Getting Your Brand Published with Chelsea...

Beyond the Image Podcast ·

2024/05/29

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the

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44:20

BTI # 584: Growth of Independent Magazines with Kaneo...

Beyond the Image Podcast ·

2024/05/22

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The

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01:08:38

BTI # 583: Shooting the Cover of Paradise Valley City...

Beyond the Image Podcast ·

2024/05/14

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How

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13:10

BTI # 582: Are Business Coaches Lying to You?

Beyond the Image Podcast ·

2024/05/09

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing

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11:58

How to Price Creative Services

Beyond the Image Podcast ·

2024/05/02

Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to

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14:08

BTI #580: Why the Algorithm Hates You

Beyond the Image Podcast ·

2024/04/19

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content

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08:23

BTI # 579: Red Flag Requests for Clients

Beyond the Image Podcast ·

2024/04/02

Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of

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11:43

BTI # 578: Dealing with Excuses

Beyond the Image Podcast ·

2024/03/27

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The

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16:43

BTI # 577: What to Charge and How to Set Your Rates

Beyond the Image Podcast ·

2024/03/20

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business

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11:29

BTI # 576: Really Bad Pitch

Beyond the Image Podcast ·

2024/03/15

Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How

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08:44

BTI #575: Photo Scam to Watch Out For

Beyond the Image Podcast ·

2024/03/06

Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The

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