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PODCAST

Brand Your Way to A Million

Jasmine Haitalani

You"ve heard of selling and marketing your way to business growth but it"s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry

business marketing

All Episodes

34:30

EP 127 - Powerhouse Profile: Rebranding in Your 40s...

Brand Your Way to A Million ·

2024/09/05

In today’s installment of our Powerhouse Profile series, I’m thrilled to introduce you to Heather Hommel, a life and business coach specializing in myofascial release therapists. She recently went through the rebrand process with Highflier Powerhouse so she’s sharing what initially prompted her to consider rebranding—a thought that hadn’t been a priority previously. Coming from a background where creativity and brand identity weren’t top of mind, Heather admitted that she had a “scrappy,

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22:14

EP 126 - The Multi-Channel Marketing Strategy That...

Brand Your Way to A Million ·

2024/08/29

Repurposing content has been all the rage lately. But have you noticed how much content feels like it's being copied and pasted from one platform to another? It's seriously boring audiences. And it's costing business owners followers! Think about it - it's like when Tiktok was new and people were simply taking Tiktok videos and reposting them to Instagram and then wondering why followers weren't coming from Tiktok to Instagram. They had no reason to! We have to create some sort of differentiation

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25:24

EP 125 - The Creativity Scale: Here's Our Method to...

Brand Your Way to A Million ·

2024/08/22

In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability? Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets

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46:03

EP 124 - How to Stand Out with Unique Brand...

Brand Your Way to A Million ·

2024/08/15

Today I'm joined by Camila Maria Cardozo, a brand photographer and videographer for conscious entrepreneurs. We've actually worked a few photoshoots together, so this conversation is a really fun mind meld. If you're a service provider who is thinking of having a photoshoot done soon, this episode is for you! Maybe you've had your photos taken in the past and it felt like you were just going with the crowd. Or maybe it would be your first big photoshoot ever! We're walking through all of our hot

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31:44

EP 123 - Unlock Your Personal Aesthetic: An Exercise...

Brand Your Way to A Million ·

2024/08/08

Aesthetics are important. I don't care how many people have told you that aesthetics are frivolous - they're wrong. Take nature as an example. Look at the difference between a moth and a butterfly, a cockroach and a lady bug. They both have their function, sure! But one has way less obstacles in it's way, simply because of the way it looks. But how can you actually cultivate an aesthetic that feels aligned for you? Maybe one day you feel called to a cottage core, whimsical style and the next,

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33:58

EP 122 - When Is It Time To Create Multiple Instagram...

Brand Your Way to A Million ·

2024/08/01

It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?" In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the

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48:55

EP 121 - Powerhouse Profile: Branding Disruptive...

Brand Your Way to A Million ·

2024/07/25

I need your online presence to match your reputation in the industry. Today, I'm chatting with Steph Crowder, a business coach who focuses on same day sales & sold out group programs, all about her rebrand process. While the scrappy business, DIY website approach worked well for her for a while, she knew it was time to rebrand because there were ways in which she was still holding herself back from being discovered. This is a joint conversation with The Courage and Clarity Podcast hosted by Steph

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33:14

EP 120 - Five Forms of Attachment That Are Hindering...

Brand Your Way to A Million ·

2024/07/18

Your brand is NOT a direct extension of your identity. It's a separate entity. So today, I'm walking you through some of the things that make it obvious to me that a business owner is experiencing unhealthy attachment to their brand. It's a fine line, right? There's so much messaging about making your brand personal, staying consistent, etc. But it's so easy to take that advice too far and become inflexible in your approach. We break down five forms of attachment — to identity, visuals,

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24:48

EP 119 - Stop Trying To Be The Next 'It Girl' And Do...

Brand Your Way to A Million ·

2024/07/11

Chasing the aesthetic of the "It Girl" is nothing but a dead end. Why? It's a cookie cutter path you can take to end up in the same place as everyone else. If you just buy the right products, paint your nails the right shade of "blueberry milk," you can have it all. When I think of an It Girl, I picture Hailey Bieber and Sofia Richie. And all of the girls that are emulating that style look...cute. And exactly the same. It's also not an inclusive aesthetic at all and frankly, I don't think Women

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28:02

EP 118 - Brand Trend Report for Q2 2024:...

Brand Your Way to A Million ·

2024/07/04

We're kicking off Q3 with a comprehensive recap of Q2's brand report. The online landscape is constantly changing and staying in the know could mean the difference between landing the next cold lead, and missing them. Now, there's no reason to be obsessive about trends. So I think a quarterly recap is the perfect time to take stock of what's happening around us! I'm not about trend chasing. These trend reports are more about being aware of trends so you can adopt what feels aligned for your brand

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31:30

EP 117 - Ditching the DIY Branding Roller Coaster...

Brand Your Way to A Million ·

2024/06/27

If you've ever said "I never see any color on your portfolio," this episode is for you! Today I'm sitting down with my client Vix Meldrew to recap her rebrand experience with Highflier Powerhouse. First, we're getting into what she was doing before and why it no longer felt aligned. You might hear a bit of yourself in her experience. She has an incredibly strong offer, feels super comfortable writing about it, but when it comes to visuals, she always felt lost. One day she'd see a new trend going

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22:55

EP 116 - Profitable Pivots: Navigating Rebrands in...

Brand Your Way to A Million ·

2024/06/20

We often pivot to solve a problem. But what we don't realize is that pivot can actually end up introducing a whole new set of problems. So how can we pivot profitably? The thing about a rebrand is that you have to change your consumer's assumptions about you. If you're going from the cheerleader archetype to the assertive, straight forward coach, you'll need to illustrate these changes with precision. Otherwise, you're going to confuse your audience and ultimately lose out on sales and reach! A

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23:12

EP 115 - The Stages of Brand Awareness: Breaking Out...

Brand Your Way to A Million ·

2024/06/13

If your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level. Brand awareness is one of the most underutilized areas of branding. So many people will get a nice, shiny new brand and think that's that. The thing is, new branding will only get you so far if

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34:31

EP 114 - Welcome to Brand Your Way To A Million!...

Brand Your Way to A Million ·

2024/06/06

If you’ve been a fan of Becoming The Brand for a while, don’t fret. Your favorite podcast still exists, it’s just undergone a rebrand! So today, the podcast is actually a perfect example to take you behind the scenes into the rebranding process. We’ll start with why I felt like now was the time for a rebrand, what elements we intentionally changed, and close out with what the plan is moving forward. Believe it or not, I actually didn’t plan on changing the direction of the podcast until the

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28:13

EP 113 - Why Bold Opinions Are One of Your Brands...

Brand Your Way to A Million ·

2024/05/30

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself. Think about your favorite celebrities. People rally around celebrities because of their brand! And part of building their brand comes from super bold actions and statements. From one confident claim, we can all guess

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17:53

EP 112 - This Hack Will Make Brand Decisions 10X...

Brand Your Way to A Million ·

2024/05/23

How do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients. The result? Super vanilla branding with no perspective at all. But how do you know what to commit yourself to? One day, you might feel called to the light, airy, beachy vibe

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24:22

EP 111 - Stop Wasting Your Time Scrolling Pinterest...

Brand Your Way to A Million ·

2024/05/16

Are you feeling bored of your brand? Well, before you go and tear it all down, I want you to ask yourself "when was the last time I had a brand shoot done?" If it's been more than a year, it's been too long! A shoot that's well done can provide marketing materials for an entire year. But longer than that? You're at risk of your audience's eyes glazing over. So if you're at the 100K+ mark in your business, it's time to get serious about incorporating annual brand shoots into your strategy. But

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27:07

EP 110 - My Framework for Marketing with The Personal...

Brand Your Way to A Million ·

2024/05/09

Business owners are shying away from their personal brands and it's costing them money. With the recent "faceless marketing" trend touting the benefits of stock footage reels, I thought it was time to dive into the personal brand pyramid. Because here's the thing - we are all brands, intentionally or not. So if getting intentional about your brand will bring you more money and a deeper sense of community, why wouldn't you? But then comes the question of balance. Many entrepreneurs are afraid that

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42:35

EP 109 - Powerhouse Profile: Creating An Extra $100k...

Brand Your Way to A Million ·

2024/05/02

In this episode, Mariela discssues her rebrand and how it has built her confidence in her offers and the movement that she has created. SHe talks about how her rebrand has brought and converted cold leads for her! Mariela turns women of color into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the

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24:50

EP 108 - Why You Don't Want to Get Comfortable with...

Brand Your Way to A Million ·

2024/04/25

This conversation explores the concept of getting too comfortable in your brand and the consequences it can have on your business. The host discusses the importance of continuous innovation, creativity, and brand work to stay relevant and attract demand. They highlight the mistake of assuming that demand will always be there and the need to capitalize on it when it comes. The conversation also touches on the dangers of copying others and the importance of being a trendsetter rather than following

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208 results

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