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PODCAST

Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

The Pet Shop Girls

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even

kids & family pets & animals

All Episodes

46:44

Episode 31 - Work Smarter Not Harder Leveraging AI...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/07/02

You've heard us talk about how much we love ChatGPT and leveraging AI in our businesses in previous episodes, and we are so excited to dig deeper into these topics in today's episode. Alongside our guest, we are sharing insights about leveraging various AI tools (including ChatGPT) to streamline administrative tasks, generate ideas, and optimize time efficiency. Our guest this week is Josh Stewart-Van Dusen, CEO of Tandem X Visuals and Instant Media Hub. Both of these companies are cutting-edge

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52:18

Episode 30 - 30 Events in 30 Minutes

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/06/25

🎉🐾 Celebrate with us as we hit a milestone! 🐾🎉 Join Sherry and Carly on the Pet Shop Girls podcast this coming Tuesday for their special 30th episode! They're going big with "30 Events in 30 Minutes" — packed with creative and inspiring event ideas for every Pet Pro. From fun community gatherings to unique in-store promotions, they've got something for everyone. And because they love to overdeliver, they've thrown in a few extra ideas just for you! Yes, they might have run a tad over 30

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41:43

Episode 29 - Honing Your Pet Success

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/06/18

Ready for the secret to success in the pet industry? The reality is, success looks different for everyone. The best way to measure success is through your own growth. In this episode, we are breaking down how to track metrics, learn from setbacks, and maintain a positive outlook. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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46:43

Episode 28 - Capturing Your Customer's Heart

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/06/11

First, meet our special guest this week Blake Jackson from Rogue Pet Science. We met at Global Pet Expo and he won an interview during our podcast launch party! He's sharing about what sets Rogue Pet Science apart.Then, join us for this week's conversation about how to create the best possible customer experience in your store. We're sharing our favorite tips for building rapport and sharing information with customers, going above and beyond through personalized experiences and follow-up, policies

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35:04

Episode 27 - The Art of Negotiation

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/06/04

Today's episode is all about strategies and tactics for negotiating with vendors, including creating well-documented proposals, taking control, asking good questions, and understanding the brand. The most important aspects of negotiation, in our opinion, are mutual understanding, clear communication, and standing firm. We're also sharing tips about driving sales, optimizing a visually appealing shopping experience, and more. Connect with the Pet Shop Girls! Find us everywhere:

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39:25

Episode 26 - Raving Reviews & Relevant Responses

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/05/28

Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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40:23

Episode 25 - Live Podcast Party from Connect,...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/05/21

This week we are bringing our podcast listeners along for an episode we recorded LIVE at Canada's Pet Expo, Connect! You'll hear from some of the cool people we met at the show, some of our favorite industry friends, all about the products we loved the most at the show, and so much more.Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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43:53

Episode 24 - Behind the Mic: Content Strategy You...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/05/14

Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss. Our guest is Sarah Heeter, CEO & founder of Podfox Media, a podcast production and strategic consultation company. Sarah and her team also edit and produce our podcast! Connect with Sarah & Podfox Media: https://www.podfoxmedia.com/ https://www.instagram.com/sarahkheeter FREE

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37:02

Episode 23 - Executing Exceptional Events

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/05/07

Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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54:35

Episode 22 - Ways to Have a Super Summer with Bob Negen

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/30

Today's guest is Bob Negen, a seasoned expert in retail management and customer experience. Bob is the co-founder of Whizbang Retail Training, a company dedicated to helping independent retailers thrive in today's competitive market. If you haven't heard of Whizbang, you need to check it out.In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season. If you're a pet store owner looking for fresh ideas to

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46:20

Episode 21 - Distribution Done Differently with Phil...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/23

Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect

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36:20

Episode 20 - Connect Pet Expo - Canada's Newest Pet...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/16

This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us.Connect Pet Trade Expo May 15-16, 2024 Niagara Falls Convention

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43:47

Episode 19 - Dr. Alexrod, I presume? The Founder of...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/09

The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry." Listen in as Sherry and Carly dive into the history of the pet industry, the state of the industry today, and its future, and how Dr. Axelrod helped to shape it all. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with

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40:53

Episode 18 - Recapping a Great Global

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/02

We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show.We're talking about: A recap of what we did during the week in Florida, including how we maximized our time at the trade show Networking with some incredible brands and vendors who had exhibitor booths Some of the cool products that are new (or new to us)

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35:23

Episode 17 - Separation Anxiety - Breaking Up With...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/26

In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences. We're talking about: - Product recalls, company acquisitions, ingredient changes, product discontinuation, and more - How to determine whether or not brand exclusivity is a good fit - Assessing customer interest and phasing out slow-selling brands

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40:43

Episode 16 - Sizing Up Supplements with Krysta Fox

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/19

This week we are joined by special guest Krysta Fox, holistic certified Vet Tech. We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more. Meet Krysta Krysta began her pet industry career at a small feed store in her hometown, and since then has taken on various roles within the pet

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35:24

Episode 15 - Your Anti-Social Media is Showing

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/12

No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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34:33

Episode 14 - Get Yer Giddy Up on for Global

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/05

Global Pet Expo 2024 is coming up quick, March 20-22, 2024. In this episode, we are sharing our best tips for making the most of a large trade show like Global. We're talking about: - Preparing for and navigating the trade show and all the vendors - Essential items to bring with you to trade shows - Networking, product inquiries, and social media at trade shows - Time management and personalized learning at a pet industry conference - Taking care of your health and well-being when attending trade

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21:05

Episode 13 - Barking Up the Right Tech Tree: ChatGPT...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/27

This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business.In this episode, we are talking about: - How AI like ChatGPT can be used to enhance operations, marketing strategies, communication, and training - Specific ways ChatGPT can help with content creation, streamlining communication, managing reviews, and supporting your

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32:40

Episode 12 - Time to Talk TikTok

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/20

You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips. In this episode, we're talking about: Visibility, reach, and engagement on TikTok compared to traditional social media platforms like Facebook and Instagram The value of providing authentic

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