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PODCAST

Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

The Pet Shop Girls

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even

kids & family pets & animals

All Episodes

46:20

Episode 21 - Distribution Done Differently with Phil...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/23

Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect

en

36:20

Episode 20 - Connect Pet Expo - Canada's Newest Pet...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/16

This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us.Connect Pet Trade Expo May 15-16, 2024 Niagara Falls Convention

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43:47

Episode 19 - Dr. Alexrod, I presume? The Founder of...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/09

The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry." Listen in as Sherry and Carly dive into the history of the pet industry, the state of the industry today, and its future, and how Dr. Axelrod helped to shape it all. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with

en

40:53

Episode 18 - Recapping a Great Global

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/04/02

We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show.We're talking about: A recap of what we did during the week in Florida, including how we maximized our time at the trade show Networking with some incredible brands and vendors who had exhibitor booths Some of the cool products that are new (or new to us)

en

35:23

Episode 17 - Separation Anxiety - Breaking Up With...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/26

In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences. We're talking about: - Product recalls, company acquisitions, ingredient changes, product discontinuation, and more - How to determine whether or not brand exclusivity is a good fit - Assessing customer interest and phasing out slow-selling brands

en

40:43

Episode 16 - Sizing Up Supplements with Krysta Fox

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/19

This week we are joined by special guest Krysta Fox, holistic certified Vet Tech. We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more. Meet Krysta Krysta began her pet industry career at a small feed store in her hometown, and since then has taken on various roles within the pet

en

35:24

Episode 15 - Your Anti-Social Media is Showing

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/12

No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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34:33

Episode 14 - Get Yer Giddy Up on for Global

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/03/05

Global Pet Expo 2024 is coming up quick, March 20-22, 2024. In this episode, we are sharing our best tips for making the most of a large trade show like Global. We're talking about: - Preparing for and navigating the trade show and all the vendors - Essential items to bring with you to trade shows - Networking, product inquiries, and social media at trade shows - Time management and personalized learning at a pet industry conference - Taking care of your health and well-being when attending trade

en

21:05

Episode 13 - Barking Up the Right Tech Tree: ChatGPT...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/27

This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business.In this episode, we are talking about: - How AI like ChatGPT can be used to enhance operations, marketing strategies, communication, and training - Specific ways ChatGPT can help with content creation, streamlining communication, managing reviews, and supporting your

en

32:40

Episode 12 - Time to Talk TikTok

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/20

You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips. In this episode, we're talking about: Visibility, reach, and engagement on TikTok compared to traditional social media platforms like Facebook and Instagram The value of providing authentic

en

29:22

Episode 11 - Breaking Up with Bad Apples

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/13

Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems. We can't stress enough how important it is to listen to your gut instincts, have difficult conversations, establish clear expectations for employees, and use disciplinary processes and employee handbooks to protect the business culture. The key topics discussed in this episode include: - Why it's important to remove negative employees from a

en

41:13

Episode 10 - Building Brand Bonds with BC Henschen

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/02/06

This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more. Connect

en

33:52

Episode 09 - Workflow Wonders: Unleash the Power of...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/01/30

This week, we share some of our favorite low-cost and no-cost technology that helps automate workflows and increase efficiency in our businesses. From scheduling tools to video editing apps, we hope you find some new solutions to help take tasks off your plate. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

en

49:30

Episode 08 - Chomping into Pet Dental Month with Dr....

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/01/23

We are thrilled to have Dr. Conor Brady join us on the podcast today. As a leader in canine nutrition, "Dr. Brilliant" shares invaluable insights into raw feeding, dental health, seaweed supplements and more. From raw meaty bones to homemade dog treats, we enjoyed getting Dr. Brady's opinions on "paws up or paws down" for various topics related to Pet Dental Month. Connect with Dr. Conor Brady and DogsFirst: https://www.dogsfirst.ie/ https://www.instagram.com/dogsfirstireland Check out Dr. Brady's

en

35:09

Episode 07 - Perfect Pricing for Profit

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/01/16

It's time to evaluate your pricing strategy going into 2024. In this episode, we cover a lot of different pricing strategies and techniques to help boost your bottom line in the new year, from charm pricing and decoy pricing to bundling add-ons and case discounts. Come find us on social media to let us know which strategies you'll be implementing - we can't wait to hear what you think! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

en

41:45

Episode 06 - Positioning Premium Pet Food with Billy...

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/01/09

We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain

en

48:00

Episode 05 - Things I Wish I Knew When I Was New

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2024/01/02

Today we are sharing our top tips for new pet business owners. We are here to share what we've learned so that you don't have to make all the same mistakes we made when we first started our businesses, from online sales, to inventory selection, to sales strategy, e-mail strategy, and more. What is one thing you wish you had known when you first started your business? Connect with us on social media at the link below and let us know! Connect with the Pet Shop Girls! Find us everywhere:

en

41:49

Episode 04 - NYE Top Tip Countdown

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2023/12/26

This week, we are partying like it's New Year's Eve! In the spirit of the countdown to the new year, in today's episode, we are counting down our top 10 tips that all pet pros should do. Which tip is your biggest takeaway? Let us know - you can connect with us on your favorite social media platform on the link below. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

en

34:27

Episode 03: Inventory Made Awesome

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2023/12/19

It's that time of year again... when we get to count our inventory. We know, no one wants a podcast episode about counting inventory. But there are a lot of FUN things related to inventory, and that's what we are talking about in today's episode. Today we're talking about looking for new products, filling our empty stores after all the holiday sales, creative display and merchandising ideas, and so much more. Connect with the Pet Shop Girls! Find us everywhere:

en

34:16

Episode 02: New Year: New Marketing

Pet Shop Girls with Sherry (Odyssey Pets) and Carly... ·

2023/12/12

You may feel like you don't even have time to THINK about January and beyond right now, but in today's episode, we're talking about annual marketing plans made easy. Have you ever planned out your ENTIRE YEAR of marketing in advance? It may sound daunting, but we've got so many tips and ideas for you, it will actually even be fun! Channel your "ESP" and let's plan 2024 together. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of

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