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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

12:16

Serial and the Importance of Content Curation & 8...

Sounds Profitable ·

2022/09/22

This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started. Serial and the importance of content curation. Manuela: Last week news broke that prosecution would petition for the release of Adnan Syed, whose case was the subject of the first season of Serial. Since then Syed has been officially released. In the

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28:30

Inaugural Business Leaders Summit Recap

Sounds Profitable ·

2022/09/21

In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut. Listen to learn about: Dynamic ad insertion and video trends among our sponsors. Tom’s Podcast Movement takeaways. What happened at the Sounds Profitable Business Leaders Summit Here’s our favorite idea from this conversation: “When things don’t seem settled in the space, try to organize as

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13:27

One Key To Growing Podcasting We Take For Granted

Sounds Profitable ·

2022/09/20

We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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10:07

Programmatic Advertising Could Make Podcasting a $6...

Sounds Profitable ·

2022/09/15

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday’s Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day’s newest publication about the

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9:29

Programmatic Advertising for Buyers

Sounds Profitable ·

2022/09/13

September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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10:06

All We Know About Netflix's Ad Plans So Far & 9 Other...

Sounds Profitable ·

2022/09/08

This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix’s ad plans so far Shreya: Once again we bring you an article that doesn’t feature the world “podcast”, but could have big implications for the industry. Last Friday Kelsey Sutton published a brief roundup of all the news about Netflix that had dropped during the

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40:48

100 Years of Audio Advertising

Sounds Profitable ·

2022/09/07

In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertisingHow audio ads have grown since. What we can learn from the evolution of audio ads Here’s our favorite idea from this conversation: “History doesn’t repeat itself, it rhymes.” - Mark Twain. Links: Bryan BarlettaArielle

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13:49

Host Reads Or Announcer Reads In Podcast Advertising:...

Sounds Profitable ·

2022/09/06

There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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10:59

Podcast Ad Spend Isn’t Slowing as a Recession...

Sounds Profitable ·

2022/09/01

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected. Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms. Manuela: Marketing Brew’s Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic

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15:53

The Reality of Podcast Economics: I Built an...

Sounds Profitable ·

2022/08/30

In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson MarinoEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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44:15

The Future of Brand Safety & Suitability for Audio

Sounds Profitable ·

2022/08/24

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisersHow context and nuance play into the brand safety and suitability conversation The Sounds Profitable Business Leaders SummitThe consolidation of our

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6:43

Podcast Ad Delivery: Make Better Sandwiches

Sounds Profitable ·

2022/08/23

Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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12:06

Apple Ramps Up Its In-House Podcasting Efforts & 6...

Sounds Profitable ·

2022/08/18

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw’s Bloomberg piece from last Wednesday

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8:03

The Podcasting Problem Hiding in Plain Sight

Sounds Profitable ·

2022/08/16

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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9:25

Podcast Quarterly Earnings & 6 Other Stories

Sounds Profitable ·

2022/08/11

This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope you’re ready for some earnings reports, because we’ve got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday

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37:13

How To Approach A Podcast Industry-Wide Education...

Sounds Profitable ·

2022/08/10

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter

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9:26

Programmatic Advertising for Podcasters: How to Get...

Sounds Profitable ·

2022/08/09

The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simple plan to get you up and running. Credits: Written & Editing by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See

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9:54

TikTok Eyes Podcasting? & 6 Other Stories for August...

Sounds Profitable ·

2022/08/04

This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and two perspectives on the downturn ad economy. New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, covered a new trademark application for a service called TikTok Music. As the simplistic name suggests, TikTok parent company ByteDance could be

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35:32

Shameless Acquisition Target - Episode Drop

Sounds Profitable ·

2022/08/03

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enemies) get rich, rich, rich selling their shows and companies to other bigger shows and bigger companies, longtime podcast executive Laura Mayer has decided to get hers. To do this, she'll speak to straight-up geniuses in the worlds of podcasting, entertainment, and business to understand what value is in

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11:46

What Garth Brooks Can Teach Us About Podcast Ads

Sounds Profitable ·

2022/08/02

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom WebsterEditing by Bryan BarlettaProduced with Spooler.fmSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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