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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

24:06

Focus on Existing Assets to Generate Better Marketing...

The Duct Tape Marketing Podcast ·

2018/10/16

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:08

Google Ads Changes Affecting Small Businesses

The Duct Tape Marketing Podcast ·

2018/10/07

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

24:35

Increase Your Focus and Combat Distractions

The Duct Tape Marketing Podcast ·

2018/10/07

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

22:17

Why Sales and Marketing Need Each Other

The Duct Tape Marketing Podcast ·

2018/10/03

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:00

The Seven Steps to Building a Marketing System

The Duct Tape Marketing Podcast ·

2018/09/25

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

23:39

How to Get the World Talking About Your Brand

The Duct Tape Marketing Podcast ·

2018/09/24

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

29:17

Letting Go of Perfection in Order to Achieve Your Goals

The Duct Tape Marketing Podcast ·

2018/09/18

Petra Kolber shares her views on perfection. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

27:35

The Secrets to Scaling Your Business

The Duct Tape Marketing Podcast ·

2018/09/06

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing

en

22:17

How to Create a Morning Routine That Breeds Success

The Duct Tape Marketing Podcast ·

2018/08/30

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name. For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300

en

22:34

How to Edge Out Your Competition by Being Uncopyable

The Duct Tape Marketing Podcast ·

2018/08/23

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time

en

21:04

Using Convenience to Disrupt the Competition

The Duct Tape Marketing Podcast ·

2018/08/16

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books have been New York

en

28:03

Fighting Unconscious Bias in Your Organization

The Duct Tape Marketing Podcast ·

2018/08/09

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias. Chugh writes a monthly column

en

23:37

How to Transform Your Company Into an Inbound...

The Duct Tape Marketing Podcast ·

2018/08/02

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded

en

26:01

Honest Startup Advice From Somebody Who’s Been...

The Duct Tape Marketing Podcast ·

2018/07/26

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and

en

26:11

How to Feel Less Busy and Get More Done

The Duct Tape Marketing Podcast ·

2018/07/19

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books,

en

22:59

How Chat Bots Can Help You Grow Your Business

The Duct Tape Marketing Podcast ·

2018/07/12

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today. Warner was one of the pioneers of the internet startup scene

en

28:59

Local SEO for Lead Generation

The Duct Tape Marketing Podcast ·

2018/07/05

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is

en

20:58

A Guide to Content Strategy and Brand Storytelling

The Duct Tape Marketing Podcast ·

2018/06/27

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […] Learn more about your ad choices. Visit

en

16:40

Voice Search: What Small Business Owner’s and...

The Duct Tape Marketing Podcast ·

2018/06/22

Voice Search: What Small Business Owner’s and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […] Learn more about your ad choices. Visit

en

25:33

How to Develop the Right Idea at the Right Time

The Duct Tape Marketing Podcast ·

2018/06/14

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s […] Learn more about your ad choices. Visit megaphone.fm/adchoices

en

1,225 results

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