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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

7:47

Sounds Profitable

Sounds Profitable ·

2022/05/10

I Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.

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9:41

Potential New IAB Standards Revealed + 5 more stories...

Sounds Profitable ·

2022/05/06

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers. Last Thursday Ryan Barwick, writing for MarketingBrew, published a look at some promising new standards https://www.marketingbrew.com/stories/2022/04/28/publishers-are-labeling-their-audiences-to-make-it-easier-for-advertisers-to-target-them With the evolution of online privacy advertising must change with it, and the

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31:14

Beyond Editing and SEO: How to Produce Compliant...

Sounds Profitable ·

2022/05/01

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’ayan recently tweeted about the need for transcripts to include non-speech elements. Her tweet was instructive and contained practical information for podcast publishers. We expand upon her thread in this conversation, and go beyond it as well. We are moving towards a world in which we don’t simply

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11:56

Warner Music Launches A Podcast Network + 3 more...

Sounds Profitable ·

2022/04/29

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Interval Presents. The new network’s slate promises a variety of content lead by popular musicians and celebrities who work with WMG. “The initiative marks the first major music label to follow in Sony Music’s lead; Sony entered the podcast arena five years ago in May, 2017.” WMG Senior VP of Digital

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11:40

Roll With The Changes

Sounds Profitable ·

2022/04/29

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things! http://buymeacoffee.com/tomwebsterSee omnystudio.com/listener for privacy information.

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37:06

How Is Podcast Adtech Different From All Other Adtech?

Sounds Profitable ·

2022/04/24

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out

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8:48

Data Scraping Is Officially Legal + 5 other stories...

Sounds Profitable ·

2022/04/22

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data just got legally less questionable in the United States. On a Tuesday news roundup for ExchangeWire, Hanna Dillion covered a huge decision by the US court of appeals. The suit, brought by LinkedIn to prevent a rival company from scraping their publicly-available data, has ended with the Ninth Circuit of

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21:17

How to Position Your Podcast to Be Featured in the...

Sounds Profitable ·

2022/04/17

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner.Listen in to learn about: Steve's background and how he got into the podcast world.How to put your best foot forward when it comes to partnering with podcast listening apps.Why it's worth it to spend time cultivating

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10:40

Audio is the Fastest Growing Digital Ad Sector + 6...

Sounds Profitable ·

2022/04/15

This Week On The Download: the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled

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16:01

Podcasting's Most Important Investment

Sounds Profitable ·

2022/04/15

Suscribe to the I Hear Things newsletter at http://tomwebster.mediaMichael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/crypto-business-podcast/Brian Fanzo's NFT 365 podcast: https://www.isocialfanz.com/nft365Support the show at http://buymeacoffee.com/tomwebsterSee omnystudio.com/listener for privacy information.

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36:39

Recapping Podcast Movement: Evolutions

Sounds Profitable ·

2022/04/10

Today on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks, had some nice meals, and attended some innovative sessions. Bryan and Arielle take time to highlight Evo Terra's Podcast Hall of Fame acceptance speech.Listen in to learn about: The overall feel of the eventThe YouTube announcementBryan's on-stage timeArielle's social media talkEvo Terra's acceptance

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10:50

Digital Ads Evolve As Online Privacy Increases + 4...

Sounds Profitable ·

2022/04/08

**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of coverage has been written about the so-called death of targeted advertising. Privacy changes implemented by Google and Apple have made some waves, but said waves are having interesting effects on the industry. On Wednesday Brian Chen and Daisuke Wakabayashi published a New York Times piece called *You’re

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10:30

For Your Consideration: The Many Flavors of Sounds...

Sounds Profitable ·

2022/04/03

We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions about podcasting, ad tech, equipment, statistics... and more. This week, as we wind down from all the hype, networking, eating, and drinking that occurred in LA, Bryan's having some fun in Disneyland with his family, and Arielle's enjoying some time with family on the west coast. This episode is actually

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8:23

Podcast CPMs Outpace Digital + 4 more stories for Apr...

Sounds Profitable ·

2022/04/01

Today on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and iHeartMedia breaks into kids podcasting. In a development some industry veterans might not have seen coming when they got started in the industry: The Wall Street Journal has an article about podcast advertising. And what’s better: podcast CPMs are doing well. Last Friday WSJ’s Megan Graham published “Streaming Audio Climbs the Charts With Marketers,

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13:35

What To Do When The Line Stops Going Up

Sounds Profitable ·

2022/04/01

The full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgAMy Medium article, with a recap of the current state of podcasting for 2022: https://webby2001.medium.com/the-state-of-podcasting-in-2022-back-to-work-2b21583c33bcSpotify's new podcasting interface (from Podnews): https://podnews.net/update/spotify-new-ux Adori Labs: https://www.adorilabs.comSee omnystudio.com/listener for privacy information.

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24:32

Breaking Down 1st, 2nd, and 3rd Party Data

Sounds Profitable ·

2022/03/27

Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about: Transparency in data collectionHow and why your data is collectedWhy this conversation is important to have right nowAnd much more! Here's our favorite idea from this

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9:36

Unsavory Developments At Stitcher After Buyout + 5...

Sounds Profitable ·

2022/03/25

Today on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this year’s edition of The Infinite Dial was unveiled at Podcast Movement: Evolutions. Last Friday, Tom Webster published an installment of I Hear Things titled Podcasting’s Most Controversial Statistic. The statistic in question relates to an experiment run by Edison Research’s Podcast Consumer Tracker. The parameters of the experiment were simple:

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29:12

Brand Safety & Suitability: Explained

Sounds Profitable ·

2022/03/20

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand safety

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10:58

Beer Gets Into Video Podcast Advertising + 6 more...

Sounds Profitable ·

2022/03/18

Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production company Crooked Media has kicked off a campaign incorporating a purely visual sponsorship into Offline with Jon Favreau, and it’s from a sector not frequently seen in podcasting. Morning Brew’s Alyssa Meyers covered the story last Friday, shining light on a YouTube-focused partnership between Crooked

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13:22

Podcasting's Most Controversial Statistic

Sounds Profitable ·

2022/03/18

Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists.Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxSupport for I Hear Things can be provided at https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

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