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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

23:43

Facebook Advertising and Engagement for Small Businesses

The Duct Tape Marketing Podcast ·

2018/02/08

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm […] Learn more about your ad choices. Visit

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24:02

How to Successfully Run a Business as a WordPress...

The Duct Tape Marketing Podcast ·

2018/02/07

How to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in […] Learn more about your ad choices

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28:25

How a Virtual Assistant Can Save Your Sanity and Grow...

The Duct Tape Marketing Podcast ·

2018/02/02

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, […] Learn more about your ad choices

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17:40

Content Marketing is About Customers, Not Keywords

The Duct Tape Marketing Podcast ·

2018/02/01

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody […] Learn more about your ad choices. Visit

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25:58

John Jantsch Interviews Michael E. Gerber

The Duct Tape Marketing Podcast ·

2018/01/25

Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:50

The Evolution of Networking and How It Can Benefit...

The Duct Tape Marketing Podcast ·

2018/01/24

The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking

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15:43

Getting Started with Defining Your Ideal Client

The Duct Tape Marketing Podcast ·

2018/01/18

Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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20:09

How to Be Successful By Honing What Makes You...

The Duct Tape Marketing Podcast ·

2018/01/17

How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […] Learn more about your ad choices. Visit

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19:48

Why It Is Essential to Put Strategy Before Tactics

The Duct Tape Marketing Podcast ·

2018/01/11

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […] Learn more about your ad choices. Visit

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22:48

How to Apply the Principles of Aikido to...

The Duct Tape Marketing Podcast ·

2018/01/10

How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […] Learn more about

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26:42

Tips for Attracting Local Clients

The Duct Tape Marketing Podcast ·

2018/01/04

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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28:59

Why Local SEO is an Important Lead Generation Channel

The Duct Tape Marketing Podcast ·

2018/01/03

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […] Learn more about your ad choices. Visit

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13:35

Why Link Building is the New Networking

The Duct Tape Marketing Podcast ·

2017/12/28

Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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24:05

A Systematic Approach to Creating Meaningful Goals

The Duct Tape Marketing Podcast ·

2017/12/27

A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […] Learn more about your ad choices. Visit

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26:10

How to Use Google AdWords for Local Businesses

The Duct Tape Marketing Podcast ·

2017/12/21

How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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26:17

How to Market a Product Idea That Nobody Has Heard Of

The Duct Tape Marketing Podcast ·

2017/12/20

How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […] Learn more about your ad choices. Visit

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21:15

How to Prepare to Sell Your Business

The Duct Tape Marketing Podcast ·

2017/12/14

How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:44

Why You Must Increase Your Negative Reviews

The Duct Tape Marketing Podcast ·

2017/12/13

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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26:54

Building a Business Around An Unmet Need

The Duct Tape Marketing Podcast ·

2017/12/07

Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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19:08

Claiming and Optimizing Your Google My Business Profile

The Duct Tape Marketing Podcast ·

2017/12/06

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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