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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

19:08

Claiming and Optimizing Your Google My Business Profile

The Duct Tape Marketing Podcast ·

2017/12/06

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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17:15

How to Use Social Media in 2018

The Duct Tape Marketing Podcast ·

2017/11/30

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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21:26

How National Companies Can Get Friendly in Local Markets

The Duct Tape Marketing Podcast ·

2017/11/29

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […] Learn more about your ad choices. Visit

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16:21

How to Understand and Solve Your Customers’ Problems

The Duct Tape Marketing Podcast ·

2017/11/22

How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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32:35

Why Nobody is Finding Your Content

The Duct Tape Marketing Podcast ·

2017/11/21

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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30:34

Want to Be Like Amazon?

The Duct Tape Marketing Podcast ·

2017/11/16

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:21

Getting What You Want in Life

The Duct Tape Marketing Podcast ·

2017/11/15

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […] Learn more about your ad choices. Visit

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30:10

Get Rich Today by Teaching

The Duct Tape Marketing Podcast ·

2017/11/09

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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29:21

An Introvert’s Guide to Putting Yourself Out There

The Duct Tape Marketing Podcast ·

2017/11/08

An Introvert’s Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of […] Learn more about your ad choices. Visit

en

21:01

Invisible Influences that Surround Us

The Duct Tape Marketing Podcast ·

2017/11/02

Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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35:22

How to Turn Marketing Costs Into Profit

The Duct Tape Marketing Podcast ·

2017/11/01

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […] Learn more about your ad choices. Visit

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32:27

Unlocking the Power of 80/20

The Duct Tape Marketing Podcast ·

2017/10/26

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss

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25:40

Creating Memorable Moments for Your Customers

The Duct Tape Marketing Podcast ·

2017/10/25

Creating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […] Learn more about your ad choices. Visit

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26:17

The Evolving Significance of SEO in Marketing Today

The Duct Tape Marketing Podcast ·

2017/10/19

The Evolving Significance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:25

Be a Better Marketer by Finding Out What People...

The Duct Tape Marketing Podcast ·

2017/10/18

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […] Learn more about your ad choices. Visit

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20:06

Traditional PR is Still a Fabulous Way to Stand Out

The Duct Tape Marketing Podcast ·

2017/10/12

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […] Learn more about your ad choices. Visit

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24:21

Webinar Best Practices Throughout the Customer Journey

The Duct Tape Marketing Podcast ·

2017/10/11

Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I’ve been doing webinars for about a decade now and […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:33

Increase Profits Through Specialization

The Duct Tape Marketing Podcast ·

2017/10/05

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […] Learn more about your ad choices. Visit

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28:23

Monetize Your Expertise and Thrive

The Duct Tape Marketing Podcast ·

2017/10/04

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […] Learn more about your ad choices. Visit

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20:55

Winning Your Dream Clients

The Duct Tape Marketing Podcast ·

2017/09/28

Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […] Learn more about your ad choices. Visit megaphone.fm/adchoices

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1,226 results

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