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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

35:06

How Audio Quality Impacts Your Brand w/ Marcus dePaula

Sounds Profitable ·

2021/10/18

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money.Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by

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11:18

BONUS episode featuring Synthetic voices by Veritone...

Sounds Profitable ·

2021/10/14

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanishMARVEL.ai: https://www.veritone.com/applications/marvelai/Join us for more narrated articles!: https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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6:37

Normal, But Not Back To Normal

Sounds Profitable ·

2021/10/14

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buymeacoffee.com/TomwebsterAs always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gsSee omnystudio.com/listener for privacy information.

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52:22

Getting UpFront About Programmatic Podcast Ads w/...

Sounds Profitable ·

2021/10/11

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned.Claire Fanning of SXM Mediahttps://soundsprofitable.com/update/programmatic-podcast-ads-upfrontCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion

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19:42

Welcome to Season 2! w/ Arielle Nissenblatt

Sounds Profitable ·

2021/10/04

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at

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13:55

Looking Into The Matrix, Digital Audio Edition

Sounds Profitable ·

2021/10/01

The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://tomwebster.media

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30:06

SP Highlights: The Intangibles of Podcast Advertising...

Sounds Profitable ·

2021/09/26

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted

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13:13

Podcasting For Connection

Sounds Profitable ·

2021/09/24

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0The newsletter edition of this podcast:

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32:11

SP Highlights: Understanding Lift Reports w/ Matt...

Sounds Profitable ·

2021/09/19

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted

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29:03

To All The Podcasts I've Loved Before

Sounds Profitable ·

2021/09/17

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803outputSee omnystudio.com/listener for privacy information.

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35:18

SP Highlights: Taking DAI Seriously w/ Heather Osgood

Sounds Profitable ·

2021/09/12

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wanted

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12:10

Workshopping Your Podcast

Sounds Profitable ·

2021/09/10

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

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29:14

SP Highlights: Brand Safety w/ Moomal Shaikh

Sounds Profitable ·

2021/09/05

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I

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20:32

Little Boxes

Sounds Profitable ·

2021/09/02

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/See omnystudio.com/listener for privacy information.

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31:30

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Sounds Profitable ·

2021/08/29

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links:Evo Terra of Simpler Media ProductionsIan Powell of Ian Powell AudioArticle: https://soundsprofitable.com/update/finally-a-podcastCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by

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27:56

Tracking Podcast Ad Performance That's Hard To Track...

Sounds Profitable ·

2021/08/22

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links:Omer Jilani of ClaritasArticle: https://soundsprofitable.com/update/tracking-podcast-ad-performance---- ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to

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10:48

Wherever You Get Your Podcasts

Sounds Profitable ·

2021/08/20

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

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51:46

How To Write Podcast Ads That Sell w/ Stew Redwine

Sounds Profitable ·

2021/08/15

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine of Oxford RoadArticle: https://soundsprofitable.com/update/copywriting-ads-that-sell-----Which ad was your favorite? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds

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22:02

The Most Asked Question In Podcasting

Sounds Profitable ·

2021/08/13

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

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42:14

SP Profiles: Branded Podcasts w/ Dave Zohrob

Sounds Profitable ·

2021/08/08

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave

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