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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

27:23

Spotify Is Not Going to Kill Podcasting w/ Nick Hilton

Sounds Profitable ·

2021/05/02

Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:Nick Hilton of Podot PodsArticle: https://soundsprofitable.com/update/spotify-megaphone-deal-----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:Hosted by Bryan Barletta of

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17:37

The Provenance of Podcasting

Sounds Profitable ·

2021/04/30

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.

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12:10

The One Thing Podcasters Must Do To Prepare For Paid...

Sounds Profitable ·

2021/04/25

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.

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30:59

Post-Roll is Bulls#!& w/ Dane Cardiel

Sounds Profitable ·

2021/04/25

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:Dane Cardiel of SimplecastArticle: https://soundsprofitable.com/update/postroll-ads-are-garbage-----How much is too many ads? And what ads work best for keeping listeners

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26:10

Targeting Demographics in Podcasting w/ Jay Green

Sounds Profitable ·

2021/04/18

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:Jay Green of Cadence13Article: https://soundsprofitable.com/update/targeting-by-demographic-----What is a digital household exactly? And what’s the best way to figure

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27:34

Spotify is in it to Win it w/ Griffin Caprio

Sounds Profitable ·

2021/04/11

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:Griffin CaprioArticle: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:Hosted by Bryan Barletta of Sounds Profitable

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34:47

Does Your Podcast Track You (and is that bad)? w/...

Sounds Profitable ·

2021/04/04

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?Key Links:Jack Rhysider of Darknet DiariesArticle: https://soundsprofitable.com/update/privacy-solutions-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:Hosted by

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30:57

Can American Podcasting Learn From France? w/ Sarah...

Sounds Profitable ·

2021/03/28

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:Sarah Toporoff of PodinstallArticle:https://soundsprofitable.com/update/france-podcast-measurement-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:Hosted by Bryan Barletta of

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25:19

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom...

Sounds Profitable ·

2021/03/21

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:Tom Barasso of PodLPArticle:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts-----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of

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28:15

The Hero We Need: Programmatic Advertising Saves the...

Sounds Profitable ·

2021/03/14

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.Key Links:Benjamin Masse of Triton DigitalArticle: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts-----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio

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30:13

How You Should Be Protecting Your Brand, and How...

Sounds Profitable ·

2021/03/07

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?Key Links:Moomal Shaikh of Oracle MoatArticle:https://soundsprofitable.com/update/podcasting-brand-safety-----Brand Safety can only get better with less exclusion and more inclusion.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio

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25:57

Rotten to the Core: Do You Know Who's Listening to...

Sounds Profitable ·

2021/02/28

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?Key Links:James Cridland of PodnewsArticle:https://soundsprofitable.com/update/rss-useragents-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by

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28:06

What OPAWG is Doing to Build the Podcasting Community...

Sounds Profitable ·

2021/02/21

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.Key Links:Mark Steadman of Podiant and founder of OPAWGArticle: https://soundsprofitable.com/update/opawg-user-agents-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----Credits:Hosted by Bryan Barletta of Sounds

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24:44

Losing Your Cookies: Podcast Advertising and Digital...

Sounds Profitable ·

2021/02/14

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?Key Links:Rishabh Jain formerly of LiveRampArticle: https://soundsprofitable.com/update/apple-privacy-and-podcastingHow do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users, and

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25:27

The Wild West of Podcasting and the Apple Watch, w/...

Sounds Profitable ·

2021/02/07

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:Dave Zohrob of ChartableArticle: https://soundsprofitable.com/update/apple-watch-os-downloads-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:Hosted by Bryan Barletta

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27:31

Unpacking The Challenges of Geotargeting w/ Jason Hanson

Sounds Profitable ·

2021/01/31

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?Key Links:Jason Hanson of WrapifyArticle: Geolocation Misses The Mark In Podcast Targeting------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how

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