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PODCAST

Podcast Playbook

The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the years, Braden has helped individuals define their purpose, guiding them to create shows that not only align with their personal and professional goals but also resonate with audiences in meaningful

business marketing

All Episodes

14:36

How to Turn One Podcast Episode Into a Client...

Podcast Playbook ·

2025/10/30

We turn one proven episode into a live experience people want to show up for, pay for, and talk about. The playbook is simple: pick a top-performing topic, choose the right live format, and design moments that invite action. We keep it tight, interactive, and valuable so trust grows and next steps feel natural. We walk through formats that fit your goals, the core engagement tools that lift participation, and a three-week sprint to ship your first event. We close with smart pricing options and ways

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10:01

Why Every Business Expert Needs a Podcast

Podcast Playbook ·

2025/10/16

We’re surrounded by marketing noise. But between posts, ads and emails most of it doesn’t create real connection. That’s where a podcast changes everything. It’s not just another content channel; it’s the hub that builds trust, credibility, and authority faster than anything else.In this episode, we explore how your voice becomes your brand, how conversations position you as a thought leader, and why authentic storytelling converts better than any campaign. This isn’t about learning gear or editing,

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06:50

How to Use Your Podcast as a Living Resume | PP021

Podcast Playbook ·

2025/10/02

Want authority that beats a resume? We show how a podcast becomes a living resume that grows with us, proves how we think, and lets people feel our voice and values in real time. A static one-sheet lists titles; our show demonstrates judgment, problem-solving, and trust.We break down a simple plan to turn episodes into proof: define the authority we want to be known for, demonstrate it in every recording, publish consistently, distribute where our audience already is, and document the opportunities

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06:48

What’s the Real Advantage of a Small Podcast...

Podcast Playbook ·

2025/09/25

Do you ever feel like your podcast is too small to matter? The reality is that smaller shows hold the biggest advantage: intimacy. We break down why fewer listeners mean more connection, faster trust, and stronger influence. Instead of chasing downloads, we shift the focus to impact.You’ll hear simple strategies that turn a micro-audience into loyal fans and even paying clients: ask for feedback, mention listeners by name, create one-page resources that solve real problems, and host small live

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09:08

What Is Answer Engine Optimization and Why Podcasters...

Podcast Playbook ·

2025/09/18

Ever wondered how to make your podcast show up when someone asks Siri, Alexa, or Google a question? That’s where Answer Engine Optimization (AEO) comes in. Instead of just ranking with SEO, AEO makes your show the answer people find in featured snippets, AI chats, and smart speakers.We walk through how to reframe episode titles as real questions, use the first lines of your show notes as an “answer hook,” structure key takeaways in scannable bullets, and turn transcripts into mini FAQ posts that

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12:47

How to Design Podcast Episodes That Lead to Your...

Podcast Playbook ·

2025/09/04

We want our podcast to be more than free content, so in this episode we explore how to design conversations that guide listeners toward the transformation we offer by shifting from pitching to positioning, using stories that connect, creating micro-offers that build trust, inviting guests who expand our ecosystem, and keeping one clear call to action so every episode feels like a natural next step that reinforces our message and deepens the relationship.Key Highlights:How to shift from pitching to

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11:44

Podcast Growth Hack: The Promo Swap Strategy

Podcast Playbook ·

2025/08/21

We all want more listeners, but most of us rely only on slow organic growth. In this episode, we share one of the simplest hacks to expand your audience: promo swaps. We walk through what a promo swap is, why it works better than paid ads, and the steps to set one up. From pre-roll mentions to full episode swaps, we break down how to pick the right partner, create a promo that actually hooks people, and track the results so you know it’s working. By the end, you’ll see how consistent promo swaps can

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13:15

Why Listeners Are Craving More Authenticity (and Less...

Podcast Playbook ·

2025/08/14

We often talk to our clients about showing up authentically, but it’s not always easy to follow our own advice. In this episode, we pull back the curtain on the constant balancing act between professionalism and authenticity and why leaning into your imperfections might be the smartest move you can make. We explore the “Pratt Fall Effect” and how small mistakes, quirks, and unscripted moments can make you more relatable, build trust, and keep your audience engaged in a world full of overly polished,

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11:16

Stop Letting Great Content Collect Dust: How to...

Podcast Playbook ·

2025/08/07

We spend countless hours planning, recording, editing, and promoting our podcast episodes only to watch them fade into the background a week later. The truth is, much of that content is still valuable and can continue serving our audience and business.In this episode, we talk about how to bring older episodes back to life in a way that feels fresh and intentional. We share strategies like the Encore Approach for republishing popular episodes with updated intros and titles. We also explore creative

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12:05

Turning a Podcast Guest List into a Revenue Pipeline...

Podcast Playbook ·

2025/07/31

One of the smartest ways to grow a podcast without needing a massive audience or extra ad spend is to turn your podcast guest spots into powerful business opportunities.In this episode, we walk you through a strategy that opens doors to new clients, partnerships, and collaborations, simply by inviting the right people onto your show. We break down how to identify ideal guests, craft outreach that feels authentic, lead conversations that build trust, and follow up in ways that naturally turn

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12:29

Discovery Calls: The Podcast Conversion Strategy You...

Podcast Playbook ·

2025/07/24

We often think great content alone will bring clients, but we’ve learned that’s not enough. Podcasts are trust-building machines, and we need to give our listeners a clear next step. Your strongest lead magnet to turning listeners into clients is a discovery call. When we invite listeners to a low-pressure, high-value discovery call, we create a bridge from inspiration to action.We break down why discovery calls outperform generic CTAs, how to script them naturally, where to place them for maximum

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10:07

Stop Letting Episodes Go Quiet: Master Email Promotion

Podcast Playbook ·

2025/07/17

We often think hitting publish on a podcast episode is the final step. We know it is really just the start. In this episode, we share how pairing every episode with an intentional email campaign can transform passive listeners into engaged and loyal fans. We explain why email still delivers better returns than social media, how it helps build trust, and how it turns your podcast into a powerful content machine.We walk through how to write emails that connect, including tips on crafting strong

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10:48

Turn Your Podcast into a Community with These Lead...

Podcast Playbook ·

2025/07/10

Ever feel like your podcast has solid content but growth is still slow? You’re not alone. Strong episodes matter, but real momentum comes from how you keep the conversation going once the mic is off. That’s where lead magnets make a difference.This episode is packed with eight simple and proven ideas to help you build stronger connections with your audience. Whether it's bonus content, curated playlists, private communities, or discount codes, these strategies work. We’ve seen them help podcasters

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55:59

Smart Podcast Guesting with Talks.co Founder Liam...

Podcast Playbook ·

2025/07/03

If you’ve ever felt stuck trying to get booked on more podcasts—or struggled to find the right guests for your own show—this is the system you’ve been missing.In this value-packed webinar, we sat down with Liam Austin, founder of Talks.co, a platform that’s changing how podcast guesting works. Liam shares how to build a smart speaker profile that not only gets you booked on the right shows automatically but also helps you attract quality guests to yours. You’ll learn how to skip the cold outreach,

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09:22

Picking the Best Platform for Your Voice and Vision |...

Podcast Playbook ·

2025/06/26

Ever feel stuck choosing between podcasting, blogging, or YouTube to grow your brand and business? We know how overwhelming it can be when you're trying to figure out the best way to show up online. In this episode, we cut through the noise and break it down so you can confidently choose the platform that matches your strengths and goals. (Hint: Once you do one, you really can do the rest). Whether you thrive on real-time conversations, clear and structured writing, or visual storytelling, you’ll

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05:50

How Long Should My Podcast Be | 008

Podcast Playbook ·

2024/11/13

How long should your podcast episodes really be? This is a burning question for many aspiring podcasters, and while there’s no one-size-fits-all answer, understanding your audience and content can guide you toward the ideal length. Braden emphasizes the importance of knowing who you're speaking to and when they might be tuning in—whether during a commute or a workout. Listen and learn about the the importance of understanding your target audience's listening habits, how to deliver a focused message

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15:06

Podcasters Cruise Talk : Top 8 Podcast Pitfalls...

Podcast Playbook ·

2024/11/06

Feeling stuck in your podcast journey? This episode is a must-listen for any podcaster looking to break through the dreaded "Pod Fade" and take their show to new heights! In this energetic and insightful talk, Braden, shares the top 8 reasons why podcasters give up too soon, and more importantly, the solutions to overcome these common pitfalls. Recorded during his appearance at the Podcasters at Sea Cruise, this episode is packed with practical advice and a refreshing dose of entrepreneurial spirit

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06:51

Define Your Own Success | 006

Podcast Playbook ·

2024/10/30

Tired of chasing the podcast download numbers game? Braden Ricketts has a refreshing take on redefining success for your show. Braden dives into five unique approaches to measure the true impact of your podcast beyond the vanity metrics. He emphasizes the importance of building authentic connections with a smaller, engaged fanbase rather than aiming for a massive audience. Braden also highlights how podcasting can be a powerful tool for expanding your professional network and simplifying your

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02:24

Broadcast Your Brand: Connecting Through Your Story |...

Podcast Playbook ·

2024/10/23

Your brand story is the essence of your enterprise - it's what makes you unique and resonates with your audience. In this episode, we explore how to use your business story and brand personality to build meaningful connections and stand out. Start by defining your "why" and sharing your inspiring entrepreneurial journey, including challenges overcome. Showcase your values and infuse your brand narrative with emotion to create a lasting impact and foster deeper connections with customers. Get ready

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03:45

From Cover Art to Call to Action: The Key Ingredients...

Podcast Playbook ·

2024/10/11

What makes a podcast stand out? It’s all about mastering the key elements that help create an engaging and memorable experience. From eye-catching cover art to a powerful intro and outro, this episode breaks down the essential pieces that can elevate your podcast and align it with your brand. Braden discusses how to use these elements to captivate listeners, establish your identity, and keep your audience coming back for more. If you’re ready to take your podcast to the next level, this episode will

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24 results

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