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PODCAST

AI in Marketing: Unpacked

Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you"re experienced or just starting out, this podcast is your resource for straightforward, practical

business marketing

All Episodes

3:57

Welcome to the Agentic Era: The Next Chapter

AI in Marketing: Unpacked ·

2025/12/23

Your revenue team is brilliant, but they are drowning. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag"—non-revenue generating tasks like data entry, meeting prep, and internal reporting. You are paying top-tier talent for low-value work. In this special trailer episode, Revenue Architect Mike Allton unveils the new mission for The AI Hat Podcast: AI for Revenue Leaders. We are moving beyond the hype of chatbots and prompt

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50:09

A CEO's Essential AI Tool Stack That Actually Works

AI in Marketing: Unpacked ·

2025/12/09

You've got seventeen AI tools scattered across your browser tabs right now, don't you? Yet somehow you're still manually doing the same repetitive tasks that drove you to purchase those licenses in the first place. Whether you're a solopreneur building your empire or leading a team trying to eliminate admin drag, here's the brutal truth - most entrepreneurs are picking AI tools like they're shopping for shiny objects at a tech bazaar, grabbing whatever looks innovative without any strategic thinking

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53:36

Your Business Isn’t Stuck, You Are. Here is the AI Fix.

AI in Marketing: Unpacked ·

2025/11/25

You can’t build a scalable business on a broken operating system. Yet, that is exactly what most solopreneurs try to do. You journal, you meditate, and you "grind," but you keep hitting the same revenue ceilings and making the same fear-based decisions. The problem isn't your effort. The problem is the Hero Complex hardwired into your subconscious, convincing you that you have to do it all to be worthy. You are experiencing "bugs" in your decision-making software that no amount of willpower can

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48:45

Stop Lying to Yourself: How AI Reveals Your Real Time...

AI in Marketing: Unpacked ·

2025/11/18

How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to face: you're lying to yourself about how long things actually take. And that lie is keeping you trapped in operator mode instead of scaling to owner mode. The problem isn't that you're bad at time management; it's that you've never truly measured what your workflows actually require. That's where today's

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47:31

Solopreneur's Guide to AI-Powered Social Media...

AI in Marketing: Unpacked ·

2025/11/11

Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a direct message with your personalized link - automatically turning engagement into revenue while you focus on creating? Here's the thing: most solopreneurs are trapped in manual social media management, responding to comments one by one and hoping someone will take action. Meanwhile, AI can analyze every

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43:29

How to Build a 6-Figure Business Working Just 25...

AI in Marketing: Unpacked ·

2025/11/04

What if everything you believe about building a successful business is actually keeping you trapped? Most solopreneurs think more hours equals more money, but they're stuck in what I call the "hamster wheel of hustle" – running faster and faster while getting nowhere because they're doing everything manually. You become the bottleneck in your own business, and no matter how talented you are, there are still only 24 hours in a day. But what if you could flip the script entirely and build a thriving

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7:04

Are you training your AI, or is your AI training you?

AI in Marketing: Unpacked ·

2025/11/01

Ever feel like you're spending more time teaching your AI tools how to work than actually getting work done? You're not alone. In this week's AI Hat Dispatch, I share the brutal moment I realized I'd become an unpaid trainer for yet another "revolutionary" AI video tool - and the eye-opening lesson that changed everything about how I approach AI in my business. If you've ever found yourself jumping between a dozen different AI platforms, each demanding you learn their language and work around

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37:21

AI for Introverts: Your Unfair Advantage

AI in Marketing: Unpacked ·

2025/10/28

As a solopreneur, have you ever felt like your energy is your most limited resource? You can handle the client work, the creative thinking... but it's the constant pressure to be "on"—the networking, the social media, the self-promotion—that leaves you completely drained. It's a frustrating trap. You know you need to be visible to grow, but the very act of putting yourself out there feels like a performance that goes against your nature. You end up thinking that to succeed, you have to become

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10:59

The Single AI Tool You Need (and the 5 That Are...

AI in Marketing: Unpacked ·

2025/10/25

Paying for eight different AI tools but only using two of them? Feeling guilty every time you see those subscription charges hit your credit card? You're not alone - and you're not broken. You're experiencing what I call "AI ADHD": Tech Overwhelm masquerading as opportunity. In this Saturday Short, I walk you through the exact 4-step audit I use with my clients to eliminate the subscriptions stealing their time, money, and mental energy. You'll learn how to identify the one AI tool that actually

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41:10

Stop Burning Money on AI Tools That Don't Generate...

AI in Marketing: Unpacked ·

2025/10/21

Stop burning money on AI subscriptions that aren't generating revenue. While Fortune 500 companies waste millions on AI implementations that never pay off, savvy solopreneurs are quietly building AI-powered revenue engines that work 24/7. Discover the enterprise framework that turns your $20 AI tools into profit machines. Most solopreneurs are drowning in AI subscription costs without seeing real returns. You're paying for ChatGPT Plus, Gemini Advanced, and multiple AI tools, yet you're still

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40:59

Test Smarter, Not Harder: AI's Impact on A/B Testing...

AI in Marketing: Unpacked ·

2025/09/16

Are you tired of running endless A/B tests with minimal insights? Do you find yourself drowning in data but thirsting for actionable results? If you're nodding your head, you're not alone. But what if there was a way to supercharge your A/B testing? A method that could not only speed up the process but also provide deeper, more accurate insights? Well, buckle up, because that's exactly what we're diving into today. And who better to guide us through this AI-driven revolution than our guest today,

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23:44

Tired of Flying Solo? How to Build Your AI Co-Founder...

AI in Marketing: Unpacked ·

2025/08/26

Ever feel like you're trapped in your own business success? In this solo episode, Mike shares his recent automation disaster in a St. Louis medical center waiting room and reveals why that frustration led to a breakthrough framework for building an AI Co-Founder that actually works. Discover the three "missing partners" every solopreneur needs, learn from Mike's Zapier experiment gone wrong, and get the exact 4-step process for building your first AI assistant that saves you 20+ hours per month.

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34:52

The Creative-Efficiency Sweet Spot: AI Prompts for...

AI in Marketing: Unpacked ·

2025/08/19

What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions? Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to be pulling ahead. You've invested time learning AI tools, maybe even paying for premium subscriptions, but your outputs still feel… mid. Generic. Safe

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21:27

Stop Being the Bottleneck: How to Build an AI Second...

AI in Marketing: Unpacked ·

2025/07/15

Every successful agency owner faces the same maddening paradox: you built a business to create freedom, but now you're more trapped than ever. You can't take a real vacation because everything runs through you. Every proposal needs your touch, every creative decision requires your approval, and every client crisis demands your personal attention. You've become the bottleneck in your own operation, and traditional solutions like hiring more people or creating better processes only add complexity

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46:11

How Smart Business Leaders Are Creating AI Sales Reps...

AI in Marketing: Unpacked ·

2025/06/28

Have you ever wished you could clone your best sales rep? Imagine having a team member who never sleeps, never takes vacation, and consistently delivers your perfect pitch to prospects 24/7. Sounds too good to be true, right? The challenge facing most business leaders today isn't just about growing their sales - it's about scaling their team's expertise and maintaining quality customer relationships while expanding their reach. Traditional solutions like hiring more staff or implementing basic

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48:30

Why Latina Voices Are Critical for the Future of AI...

AI in Marketing: Unpacked ·

2025/06/14

Have you ever wondered why some of the most innovative AI solutions still miss the mark for large segments of the population? The answer might lie in who's actually building and implementing these technologies. Today, we're diving into a crucial conversation about representation in AI - specifically, why having Latina voices at the table isn't just about diversity metrics, it's about creating better, more effective AI solutions for everyone. The truth is, AI is reshaping every aspect of our world,

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37:43

No Code, No Problem: Revolutionizing Marketing with...

AI in Marketing: Unpacked ·

2025/05/31

Have you ever felt left behind in the marketing tech race because you don't know how to code? Maybe you've watched colleagues implement amazing automation or create sophisticated workflows, while you're still struggling with basic tools. What if I told you that the coding barrier in marketing is crumbling, thanks to artificial intelligence? The truth is, marketers everywhere are facing increasing pressure to be more technical, more efficient, and more innovative - but learning to code isn't always

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39:31

From Disaster to Digital Recovery: A Business Owner's...

AI in Marketing: Unpacked ·

2025/05/17

What would you do if your business suddenly faced a catastrophic disruption tomorrow? For most of us, that's a terrifying thought we'd rather not consider. But the reality is, business emergencies don't wait for the perfect moment - they strike without warning, forcing us to adapt or risk losing everything we've built. That's exactly what happened to today's guest when a devastating house fire in July 2023 threatened to derail her thriving business coaching practice. But instead of letting crisis

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19:03

Gemini for Leadership: AI-Powered Decision-Making...

AI in Marketing: Unpacked ·

2025/05/07

In this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow. Discover how Gemini can assist with rapid market analysis, data-driven risk assessment, and performance optimization, empowering you to lead with greater clarity and confidence. What You'll Learn: How Gemini can streamline

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15:48

Gemini Prompt Engineering: Get the Results You Want...

AI in Marketing: Unpacked ·

2025/04/30

In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn:

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36 results

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