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PODCAST

How do I? with Matt Putra

🎙️ How Do I? — The Podcast for Ambitious Founders Ready to Scale Smarter Welcome to How Do I?, the podcast that tackles the real, raw, and sometimes messy questions founders face on the path to sustainable growth. Hosted by Matt Putra, seasoned Fractional CFO and strategic advisor to 8- and 9-figure brands, this show delivers hard-earned wisdom without the fluff. Each episode dives into a big question like: How do I scale without breaking my systems? How do I fix cash flow and still invest in

business management

All Episodes

43:24

How Do I… Turn Company Culture into a Growth Engine?...

How do I? with Matt Putra ·

2025/11/20

How Do I… Turn Company Culture into a Growth Engine? w/ Emily YuehSubtitleFrom outsider to industry leader: how authentic leadership and organizational “health” drive performance.Episode OverviewIn this episode of How Do I?, Matt Putra sits down with Emily Yueh, President at Sneex and former COO of David Yurman, where she led a 25% growth turnaround and international expansion. Drawing on 15 years as a McKinsey partner, Emily shares a rare, practical framework for transforming culture from a vague

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33:42

How Do I Build a Prospecting System That Scales? w/...

How do I? with Matt Putra ·

2025/10/28

How Do I Build a Prospecting System That Scales? w/ Gabe LulloEpisode SubtitleTurning cold calls into warm conversations: Gabe Lullo’s blueprint for scalable prospecting success.Episode OverviewIn this episode of How Do I?, host Matt Putra, Founder & CEO of Eightx, sits down with Gabe Lullo, CEO of Alō, the world’s largest cold-calling firm. Gabe has built and scaled SDR teams for major brands like ZoomInfo, Peloton, and Microsoft, delivering over 11 million cold calls per year. He shares his

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36:41

How Do I Create a Supplement That Solves Men's Aging...

How do I? with Matt Putra ·

2025/10/02

Episode OverviewLennart Winqvist, CEO and founder of Arctic Collagen, shares the two-year, half-million-dollar journey of creating a premium liquid marine collagen supplement specifically designed for men's aging joints. Drawing from his entrepreneurial background as founder of Socuza Corporation, Lennart explains how he transformed personal frustration with existing collagen products into a gender-agnostic solution that delivers 8,000mg of marine collagen in convenient, portable sachets. Joined by

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01:00:04

How Do I Adapt My Culture to Support Neurodiverse...

How do I? with Matt Putra ·

2025/09/25

Episode OverviewShawn Johnston, founder and CEO of a 14-year-old agency, shares his personal journey of being diagnosed with ADHD and autism later in life and how it transformed his approach to building workplace culture. After discovering his own neurodivergence while supporting his son's diagnosis, Shawn rebuilt his entire company around neurodiversity-friendly practices. Now leading a team that's approximately one-third neurodiverse, he reveals the specific accommodations, communication

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53:11

How do I get real-time financials for my ecommerce...

How do I? with Matt Putra ·

2025/09/16

Episode OverviewIn this deep-dive episode, Rafi Ganz, UK chartered accountant and Head of Partnerships at Finaloop, reveals how ecommerce businesses can eliminate financial blind spots and gain complete visibility into their operations. After leading global tax at a multi-billion dollar IT security firm and serving as director at PwC, Rafi now helps entrepreneurs transform their accounting from outdated monthly reports to real-time financial intelligence. If you're tired of making business decisions

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20:23

How Do I Make Money from My Thank You Page? w/ Ankita...

How do I? with Matt Putra ·

2025/09/10

Episode OverviewThis episode features Ankita Verma, CEO and co-founder of Pier39.ai, a revolutionary AI-powered platform that helps eCommerce brands monetize their thank you pages. With her background as Head of Product at Amazon AI and AWS, plus an MBA from Wharton, Ankita reveals exactly how to transform your post-checkout experience from a dead-end into a profit center. She breaks down how brands can earn up to $1 per order while rewarding customers with personalized offers, creating a win-win

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23:36

How do I clean up a shitty cofounder relationship? w/...

How do I? with Matt Putra ·

2025/07/22

Episode OverviewThis episode tackles one of the most critical challenges in startup leadership: repairing damaged co-founder relationships. Ryan Vaughn, executive coach and founder of Inside Out Leadership, brings his experience as a 3x serial entrepreneur and coach to over 100 founders worth $10+ billion in equity value. Having navigated co-founder tensions in each of his three companies, Ryan shares his proven "Clearing Conversation Framework" - a simple but challenging 3-step process that

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01:11:01

How do I know what insurance I need? w/ Jeff Brewer

How do I? with Matt Putra ·

2025/07/16

Episode OverviewJeff Brewer, CEO of Cornerstone Insurance and a US Coast Guard veteran, breaks down everything you need to know about business insurance for eCommerce companies. With over 25 years of experience and licensed in all 50 states, Jeff explains how to select the right coverage, choose reliable agents, and avoid costly mistakes that could bankrupt your business. This comprehensive guide covers everything from basic liability to cyber insurance, helping entrepreneurs protect their companies

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40:17

How Do I Know If An Agency Is Good Or Not? w/ Natalie...

How do I? with Matt Putra ·

2025/07/10

Episode OverviewThis episode tackles one of the most critical decisions eCommerce founders face: how to identify and select a quality agency partner. Natalie Kaminsky, CEO and co-founder of JetRockets, brings 15 years of software development agency experience to break down her proven framework for evaluating agencies. With JetRockets maintaining an impressive 99% project completion rate and serving clients from startups to enterprises like eBay, Natalie shares the insider knowledge that separates

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23:02

How Do I Track Real-Time Profits for My eCom Business?

How do I? with Matt Putra ·

2025/06/30

Master Daily Profit Tracking with Advanced AutomationEpisode OverviewMatt Putra is the founder and CEO of Eightx, a fractional CFO firm specializing in helping eCommerce, CPG, and SaaS companies scale profitably between $5-80MM in annual revenue. With experience across 60+ brands including Tru Earth, The Tumeric Co., and Lusomé, Matt has mastered the art of financial architecture for direct-to-consumer businesses. As a seasoned fractional CFO with a proven track record, Matt specializes in aligning

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30:44

How Do I Know When to Fire Somebody and How Do I Do...

How do I? with Matt Putra ·

2025/06/25

When it comes to making tough leadership decisions like terminating employees, having the right framework makes all the difference. Dave Sifry, veteran software entrepreneur and founder of Warmstart.ai (previously founded Technorati and 8 other companies), joins us to break down the challenging but essential process of knowing when to fire someone and how to handle that conversation with both clarity and compassion. Drawing from decades of executive experience building and managing teams, Dave

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21:56

Conquering Complexity: Lusome Breaking Barriers to...

How do I? with Matt Putra ·

2024/12/06

In this episode, Matt Putra interviews Lara Smith, CEO of Lusome Sleepwear, who shares her journey of launching a sleepwear brand focused on comfort and functionality for women undergoing cancer treatment. Lara discusses the challenges of financial management in small businesses, the importance of cost control, and how data-driven decision-making shapes her business strategy. She emphasizes the significance of understanding the customer and the personal motivation behind her entrepreneurial journey,

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40:19

Conquering Complexity: WildBird Breaking Barriers to...

How do I? with Matt Putra ·

2024/11/15

In this episode of Conquering Complexity, Matt Putra interviews Nate Gunn, founder of GoldState Group and co-founder of WildBird. They discuss the evolution of financial management in businesses, the importance of cash flow management, and the strategies for effective supplier negotiations. Nate shares his personal journey in entrepreneurship, emphasizing the significance of data-driven decision-making and the value of building strong relationships with suppliers. The conversation highlights the

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33:57

Conquering Complexity: JIBE Breaking Barriers to...

How do I? with Matt Putra ·

2024/11/01

In this episode of 'Conquering Complexity, Breaking Barriers to Sustainable Growth', Matt Putra interviews Steve Krueger CEO of JIBE. They discuss the evolution of financial management in businesses, the importance of data-driven decision-making, and the emotional aspects of entrepreneurship. Steve shares insights on how he has navigated the complexities of financial systems, the significance of mentorship, and the challenges faced in the e-commerce landscape. The discussion emphasizes the need for

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36:33

Conquering Complexity: Get Fresh Ventures Breaking...

How do I? with Matt Putra ·

2024/10/18

In this episode of 'Conquering Complexity, Breaking Barriers to Sustainable Growth', Matt Putra interviews Diraj Goel, founder of Get Fresh Ventures. They discuss the evolution of financial management, the importance of insights and data in business, and how to assess company growth and sales funnels. Diraj shares his experiences and strategies for navigating business challenges and achieving hyper growth for startups. Diraj's key takeaways are:Finance is often perceived as boring, but it is crucial

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24:11

Conquering Complexity: Brushee Breaking Barriers to...

How do I? with Matt Putra ·

2024/10/11

In this conversation, Matt Putra speaks with Ian Rollin Berry, CEO or Brushee about his entrepreneurial journey, the evolution of financial management in business, and the importance of building effective systems for growth. Ian shares insights on data-driven decision-making, competing in a competitive market, and his personal experiences that shaped his passion for entrepreneurship. The discussion also touches on the challenges of e-commerce, consumer feedback, and the influences that inspire Ian

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38:29

Conquering Complexity: Salty Face Breaking Barriers...

How do I? with Matt Putra ·

2024/10/04

Matt Putra interviews David Menzel, co-founder of Salty Face, discussing the evolution of financial management in his business, the challenges of state taxes, and the importance of understanding customer needs. David shares insights on managing growth, balancing brand strategy with financial operations, and navigating regulations in the skincare industry. He reflects on cash flow management lessons learned and expresses a desire for financial freedom while emphasizing the significance of staying

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17 results

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