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PODCAST

Meredith"s Husband | SEO for People Who Don"t Like SEO

A professional photographer and her SEO husband

SEO for people who don"t like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith"s website to the top of Google and answers questions from photographers about SEO and website marketing.

business marketing

All Episodes

23:50

12 Must-Do Steps for your Google Business Profile

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/10/28

Did you like this episode? 👉 Cast a vote! https://forms.gle/bqxbwDWBySoiUYxL7 Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility. Timestamps[0:00] Introduction

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16:24

Filter Your Leads With Smart SEO

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/10/20

Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time). ⏱️ Timestamps [0:00] Introduction [0:24] The listener’s question: filtering out low-budget inquiries [1:00] SEO isn’t just...

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11:23

Advice from Mark Zuckerberg & Alex Schultz

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/10/13

In this episode, Meredith’s husband reacts to Meta’s marketing email promoting Click Here, a new book by Meta’s CMO, Alex Schultz. He and Meredith dissect the irony of a spammy marketing email from a supposed marketing expert, discuss the ethics of self-promotion, and reflect on the larger problem of how social media platforms manipulate attention. The episode offers valuable lessons for small-business owners on trust, transparency, and ethical digital marketing. Timestamps [0:00] Introductio...

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19:15

Stop landing in Promotions with these tips

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/10/06

In this episode, Meredith and her husband break down why marketing emails end up in the promotions or spam folder—and how to fix it. They explain the four key factors that affect deliverability: technical setup, content, engagement, and list quality. Listeners learn practical steps like verifying domain records, avoiding “pretty” templates that trigger spam filters, and boosting engagement through genuine replies to improve inbox placement. Download the Cheatsheet https://seiq.meredithshusban...

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12:49

Improve Rankings for "near me" Searches

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/09/30

Get the resources mentioned during this episode: 👉 Improve Rankings for "near me" Searches https://seiq.meredithshusband.com/near-me-searches Summary In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility. Episode Timestamps [0:00] Introduction [0:24] Listener question: ranking in “near me” searches [1:12] ...

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12:32

Garbage In, Google Out: The Truth About Blogging

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/09/22

This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuab...

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9:48

IQ Builder part 3: Demystifying AI Jargon

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/09/15

In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon. Timestamps [0:00] Intro to IQ Builder Part Three [0:24] Explaining the series purpose [0:44] From S...

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13:24

IQ Builder part 2: Demystifying SEO Jargon

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/09/08

This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples. Timestamps [0:00] Introduction to Part Two of IQ Builder [0:24] SEO made into common sense [1:26] Myth about meta descriptions and SEO [2:30] How users interact with title tags vs meta descriptions...

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13:57

IQ Builder part 1: Making SEO Common Sense

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/09/01

In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success. Timest...

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19:58

AI Misconceptions Debunked

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/08/25

This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors. Timestamps [0:00] Introduction to the episode [0:24] Setting up the discussion on AI misconceptions [1:37] Misconception 1...

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8:50

AI Brings Zero-Click Searches: Fewer Clicks, Better...

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/08/18

In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever. Chapter Markers [0:00] Introduction [0:24] Welcome to Insider’s Inbox [0:32] Excitement about AI in SEO [...

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11:59

Stop Falling for Made-Up Terms That SEOs Use to...

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/08/11

In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding...

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15:20

AIO & GEO vs SEO (Don't freak out!)

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/08/04

This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results. Chapter Markers [0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms [0:24] What AIO & GEO Mean (and ...

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10:23

The Rule of Small Wins: Transform Your Website One...

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/07/28

In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time. Cha...

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13:56

Surviving AI: Be the One Who Others Want in the Room

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/07/21

In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results. Chapter Markers [0:00] Intro: Insider's Inbox and Three Big Topics [0:24] Setting the Stage: Sear...

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13:25

Your Blog vs AI Slop

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/07/14

In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO. Timestamps [0:00] Introduction: Simple SEO Advice and Episode Overv...

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10:55

SEO + EAT = AI

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/07/07

This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search result...

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18:51

The Rise of AI in Our Daily Lives (2025 Statistics)

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/07/01

In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact. Timestamps [0:24] Pre-announcement: AI Mini-Course for Website Owners [0:56] Google’s First Guidance on AI Search Results [1:46] Updated AI Usage Statistics for 2025 [3:36] Global AI Ad...

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8:30

Squarespace SEO Advice

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/06/23

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals Chapter Markers [0:24] Frustration with the original Squarespace SEO episode [1:45] Visual updates to Squarespace’s SEO tools—no real improvements [2:22] Compar...

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12:26

The Goldilocks Problem of SEO

Meredith"s Husband | SEO for People Who Don"t Like SEO ·

2025/06/20

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once. Chapter Markers [0:24] Squarespace Changes Again [1:03] Superficial SEO Improvements by Squarespace [1:30] The Goldilocks Problem of SEO [2:03] Constant vs. Consistent SEO [2:33] The Gym in...

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167 results

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