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PODCAST

The Ground Game Podcast

Justin Piche and Clay Hepler

Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

business entrepreneurship

All Episodes

50:22

Episode 66: How to separate yourself from the...

The Ground Game Podcast ·

2026/01/29

🎙️ Welcome to The Ground Game Podcast! 🎙️ In this episode, co-hosts Clayton Hepler and Justin Piche explore the essential strategies for building a competitive moat in the land investing business. Join them as they share their insights on how to differentiate yourself in a saturated market and ensure long-term success. Key Highlights: The Four Types of Moats: Clayton and Justin break down the critical components of establishing a moat—data, capital, branding, and operational excellence—and

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44:53

Episode 65: The 3 Stages of a Land CEO: Doer,...

The Ground Game Podcast ·

2026/01/23

🎙️ Welcome to The Ground Game Podcast! 🎙️ In this episode, co-hosts Clayton Hepler and Justin Piche tackle the pivotal role of a CEO in the land investing business, focusing on the journey from doer to designer. Join them as they share their insights on how to effectively manage your time, empower your team, and drive your business towards greater success. Key Highlights: The Three Stages of a CEO: Clayton and Justin break down the essential stages of leadership—Doer, Decider, and

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37:54

Episode 64: Scaling a Land Flipping Business Without...

The Ground Game Podcast ·

2026/01/14

🎙️ Welcome to The Ground Game Podcast! 🎙️ In this episode of The Ground Game Podcast, co-hosts Justin Piche and Clayton Hepler dive into the fresh start of 2026, exploring the unique challenges and opportunities that come with the new year for land investors. Join them as they share their experiences and strategies for effectively pivoting and planning for success in the months ahead. Key Highlights: Post-Holiday Reflections: Justin and Clayton discuss the importance of taking time to

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41:34

Episode 63: Annual Planning, Bottlenecks, and Taxes:...

The Ground Game Podcast ·

2025/12/23

🎙️ Welcome to The Ground Game Podcast! 🎙️ In this episode of The Ground Game Podcast, co-hosts Clayton Hepler and Justin Piche tackle the unique challenges and opportunities that arise during the busy year-end period for land investors. Join them as they share their experiences and strategies for navigating the complexities of annual planning while managing the ebb and flow of business activity. Key Highlights: Year-End Dynamics: Clayton and Justin discuss the paradox of year-end business,

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42:11

Episode 62: Day One of Annual Planning: Analyzing...

The Ground Game Podcast ·

2025/12/16

🎙️ Welcome to The Ground Game Podcast! 🎙️ In this episode of the Ground Game Podcast, co-hosts Clayton Hepler and Justin Piche dive deep into the intricacies of annual planning for real estate businesses. Join them as they share insights from their upcoming strategic offsite, where they will explore the essential steps to diagnose reality and engineer momentum for the year ahead. Key Highlights: Feedback and Growth: Clayton opens up about personal feedback on communication styles and th...

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30:29

Episode 61: The 7 biggest mistakes Land investors...

The Ground Game Podcast ·

2025/12/09

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join Clay and Justin in this special Thanksgiving episode, where the aroma of turkey and the buzz of family festivities set the stage for a crucial conversation about the biggest blunders land investors are making in 2025. This isn’t just theory; these are real insights drawn from their own experiences, coaching clients, and industry observations. In this episode, they dive into: Mistake #1: Marketing Without a Game Plan Discover why scattershot

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53:23

Episode 60: What would we do if we were starting a...

The Ground Game Podcast ·

2025/12/02

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piche in this episode as they dive deep into the real state of the land business as we head into 2026. With Thanksgiving just around the corner, they’re unpacking what it truly means to thrive in today’s competitive market. In this episode, you’ll discover: The Shift in Strategy: Why Clay made the bold move to dismantle his entire dispo department after a thorough analysis of performance across land.com and

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52:43

Episode 59: You’re One Relationship Away From...

The Ground Game Podcast ·

2025/11/21

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piché in this episode as they uncover a vital truth in land investing: you’re always just one relationship away from transforming your business. In this episode, you’ll discover: The Power of Relationships: How strategic partnerships can unlock new opportunities and drive growth.Real Success Stories: Insights from the partners and mentors who helped elevate their business to multi-million-dollar deals.Unlocking

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42:37

Espiode 58: Fewer Mistakes = Bigger Profits: The Real...

The Ground Game Podcast ·

2025/11/11

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piché in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you! In this episode, Clay and Justin dive deep into: The Overlooked Truth in Business: Clay and Justin break down a

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44:48

Episode 57: The Perfect Land Business: Profit Without...

The Ground Game Podcast ·

2025/10/31

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piche in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you! In this episode, Clay and Justin dive deep into: The Reality of Profit vs. Revenue: Clay and Justin discuss the common

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42:16

Episode 56: Due diligence For Land flipping

The Ground Game Podcast ·

2025/10/28

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piche in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you! In this episode, Clay and Justin dive deep into: The Overlooked Profitability of Due Diligence: Clay and Justin explore

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47:08

Episode 55: Adapt or Die: Building the Optimal Land...

The Ground Game Podcast ·

2025/10/21

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piche in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you! In this episode, Clay and Justin dive deep into: Market Dynamics: Justin discusses the current cooling trends in the

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46:07

Episode 54: Land Investing Stories: When Real Deals...

The Ground Game Podcast ·

2025/10/09

🎙️ Welcome to The Ground Game Podcast! 🎙️ Join hosts Clay Hepler and Justin Piche in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you! In this episode, Clay and Justin dive deep into: Real-Time Land Investing Stories: Clay shares a recent experience with

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44:05

Episode 53: How to Build Credibility in a Skeptical...

The Ground Game Podcast ·

2025/10/01

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piché tackle the pressing issues facing land investors today, including the impact of inexperienced investors on the industry’s reputation. Key Highlights Personal Updates: Clay and Justin kick off the episode with some light-hearted banter about their experiences at the Land Scaling Summit in Dallas. Clay shares his surprise at not owning cowboy boots despite living in Texas, while Justin

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56:46

Episode 52: Lessons from Year One – Land Deals,...

The Ground Game Podcast ·

2025/09/25

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piché take you behind the scenes of the Land Scaling Summit in Dallas, where they reflect on their journey over the past year and discuss the evolving landscape of land investing. Key Highlights Personal Updates: Clay and Justin kick off the episode with some light-hearted banter, reminiscing about their experiences at the summit. Clay shares his excitement about returning to an event he missed last

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39:21

Episode 51: Evolve or Die: Adapting to a Shifting...

The Ground Game Podcast ·

2025/09/18

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piché dive into the theme of “Evolve or Die,” discussing the critical shifts happening in the land investing business. They share their excitement about the opportunities in the industry while addressing the challenges many investors face today. Key Highlights Personal Updates: Clay and Justin kick off the episode with some light-hearted banter, reflecting on their busy weeks filled with travel and

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43:10

Episode 50: Gurus, Gimmicks, and the Truth About...

The Ground Game Podcast ·

2025/09/09

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about the realities of land investing and the importance of avoiding the pitfalls of flashy gurus. They share personal updates, insights on the challenges of the industry, and the significance of strategic decision-making in the ever-evolving real estate landscape. Key Highlights Personal Updates: Clay and Justin kick off the episode with light-hearted banter

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41:10

Episode 49: Why Net Profit Is the Only Metric That...

The Ground Game Podcast ·

2025/09/04

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about building wealth beyond land flipping. They share personal updates, insights on the challenges of land investing, and the importance of strategic decision-making in the ever-evolving real estate landscape. Key Highlights Personal Updates: Clay and Justin kick off the episode with light-hearted banter about their recent travels. Justin shares his excitement

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36:14

Episode 48: How We’re Building Cashflow Outside our...

The Ground Game Podcast ·

2025/08/28

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about building wealth beyond land flipping. They share personal updates, insights on the challenges of land investing, and the importance of strategic decision-making in the ever-evolving real estate landscape. Key Highlights Personal Updates: Clay and Justin kick off the episode with light-hearted banter about their recent travels. Justin shares his excitement

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44:56

Episode 47: No Rainbows, No Butterflies: The...

The Ground Game Podcast ·

2025/08/21

🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clayton Hepler and Justin Piché engage in a candid conversation about the realities of running a land investing business. They share personal updates, insights on market challenges, and the importance of strategic decision-making in the ever-evolving real estate landscape. Key Highlights Personal Updates: Clay and Justin kick off the episode with some light-hearted banter about their recent experiences. Justin shares

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