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PODCAST

Vendor"s Edge

William Davenport

For vendors that sell at Farmers Markets, Craft Shows, Festivals, and other events! We talk about things that help vendors be successful at their local events and share tips and ideas. We hope you gain some tricks and tips to make you successful at your next event! The Vendor"s Edge Pod is a part of the Anchored Market Ventures brand, Your #1 Source for Vendor Knowledge and Empowerment! https://www.anchoredmarketventures.com

business entrepreneurship

All Episodes

16:03

How Storytelling Helps You Sell More at Farmers Markets!

Vendor"s Edge ·

2025/11/05

🎙 Episode 18 – How Storytelling Helps You Sell More at Farmers Markets!Customers don’t just buy products, they buy stories. In this episode, Bill Davenport dives into the power of storytelling and how sharing your “why” can transform your booth into an experience customers remember.You’ll discover:✅ Why stories sell better than sales pitches✅ How to craft a simple, authentic story for your booth or brand✅ Real-world examples of vendors who doubled their sales through storytelling✅ Easy ways to

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23:18

How to Price Your Products to SELL!

Vendor"s Edge ·

2025/11/05

🎙 Episode 17 – How to Price Your Products to SELL! – Farmers Market Vendor SecretsPricing can make or break your success as a farmers market vendor. In this episode, Bill Davenport breaks down exactly how to set prices that attract customers and keep your business profitable — without undercutting your worth.You’ll learn:✅ The psychology behind great pricing strategies✅ How to find your “sweet-spot” price point✅ Common pricing mistakes that drive customers away✅ Proven tactics top vendors use to

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28:39

Vendor Burnout Is Real - Here's How to Fix It Fast!...

Vendor"s Edge ·

2025/10/29

🎙️ Episode 16 — Vendor Burnout Is Real: Here’s How to Fix It Fast (Without Quitting Your Dream)Feeling exhausted, unmotivated, or wondering if your farmers market business is even worth it anymore? You’re not alone. In this powerful episode, Bill Davenport breaks down what vendor burnout really looks like — and how to overcome it before it takes your passion down with it.You’ll learn the signs of burnout, the hidden reasons it happens, and proven ways to recharge your energy, refocus your goals,

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40:50

The Power of Farm-to-Table in Florida - Interview...

Vendor"s Edge ·

2025/01/29

Vendor's Edge Podcast - Episode 015🎙️ "The Power of Farm-to-Table in Florida – Interview with Jillian Childs, Founder of Florida Farm Finder"In this episode, we sit down with Jillian Childs, the visionary behind Florida Farm Finder, Florida’s #1 farm-to-consumer social media platform. Jillian shares the story of how Florida Farm Finder came to life, the obstacles she’s faced while growing the platform, and her passion for connecting farmers and consumers across the state.We also dive into her

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31:43

Creating an Event Marketing Plan

Vendor"s Edge ·

2025/01/20

🎙️ Vendor's Edge Podcast - Episode 014: Creating an Event Marketing PlanIn this episode, we dive into the art of crafting an effective event marketing plan to elevate your success as a vendor. Learn why every vendor needs a strategic roadmap to maximize visibility, attract customers, and boost sales at markets, festivals, and craft shows.We break down the essential components, from setting clear goals and identifying your target audience to leveraging pre-event promotions, creating a standout

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35:31

Turning One-Time Buyers into Loyal Fans

Vendor"s Edge ·

2025/01/14

Vendor's Edge Podcast - Episode 013Hosted by Anchored Market Ventures. www.anchoredmarketventures.comTurning One-Time Buyers into Lifelong FansIn this episode, we dive into the art of building a loyal customer base that keeps coming back for more. Discover why customer loyalty is the secret sauce to long-term success, and learn actionable strategies to turn one-time buyers into lifelong fans.From crafting authentic connections and delivering top-notch service to creating engaging loyalty programs

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31:00

Mind Over Market: Cultivating a Growth Mindset for...

Vendor"s Edge ·

2025/01/07

Vendor’s Edge Podcast Episode 012Title: Mind Over Market: Cultivating a Growth Mindset for VendorsIn this episode of Vendor’s Edge, we dive into the transformative power of a growth mindset and how it can lead to long-term success for farmers market, craft show, and festival vendors. A growth mindset, as defined by Dr. Carol Dweck, is the belief that skills and success are developed through effort, learning, and perseverance. We explore the difference between a fixed mindset (“I’m not good at

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51:20

Your BEST Year Yet! 12 Ways Vendors Can Grow and...

Vendor"s Edge ·

2024/12/17

Episode 011: Your Best Year Yet! 12 Ways Farmers Market Vendors Can Grow and Thrive in the New YearIn this episode of Vendor’s Edge, we’re helping you kick off the New Year with a fresh perspective and actionable strategies to make it your best year yet! Whether you're a seasoned vendor or just starting out, these 12 proven tips will help you grow your business, boost your sales, and thrive at farmers markets and beyond.We’re diving deep into practical, step-by-step approaches to elevate every

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34:42

Balancing Your Vendor Business with a Day Job

Vendor"s Edge ·

2024/12/09

Balancing a vendor business with a full-time job can be challenging, but it's not impossible! In this episode, we break it down into actionable steps for managing your time, staying productive, and avoiding burnout.Segments Covered:🛠️ Identifying the Challenges – Understand the hurdles of juggling work, family, and your vendor business.⏱️ Time Management Strategies – Learn how to schedule effectively, use downtime wisely, and leverage tools to automate tasks.🎪 Maximizing Efficiency at Events –

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36:06

Why Vendors Need Insurance and Top Insurance Options

Vendor"s Edge ·

2024/12/05

🎙️ Vendor's Edge Podcast Episode 009: Why Vendors Need Insurance and Top Insurance ChoicesInsurance might not be the most exciting topic, but it’s one of the most important for farmers market, craft show, and festival vendors. In this episode, we’re tackling why every vendor needs insurance and how it can protect your business, your reputation, and your peace of mind.We cover:✅ The biggest risks vendors face—like property damage, product liability, and theft.✅ Real-world horror stories, including a

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53:38

Setting Up a Booth That Sells Itself

Vendor"s Edge ·

2024/12/02

Vendor's Edge Podcast – Episode 008Setting Up a Booth That Sells ItselfIn this episode ofVendor's Edge,we explore one of the most critical aspects of vendor success: creating a booth setup that captivates customers and drives sales. Your booth is more than just a display—it’s your storefront, your first impression, and your silent salesperson.What You’ll Learn:Why First Impressions Matter:Learn how to use colors, signage, layout, and lighting to make your booth stand out and draw in foot

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38:29

Essential Gear for Every Market Vendor

Vendor"s Edge ·

2024/11/25

In Episode 007 of the Vendor’s Edge Podcast, we unpack the essential tools and equipment every vendor needs to thrive at markets and events. Divided into easy-to-follow chapters, this 30-minute episode ensures you’re fully prepared for your next market day.00:00 - 02:04 Intro: Welcome to the Vendor's Edge Podcast02:05 - 14:50 Chapter 1: Basic Setup EssentialsLearn why a reliable pop-up tent, secure weights, and professional table setups are non-negotiable for creating a safe and inviting

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38:11

How to Sell More at Markets: Master These 10 Vendor...

Vendor"s Edge ·

2024/11/19

Vendor's Edge Podcast - Episode 006: How to Sell More at Markets: Master These 10 Vendor Habits!In this episode, we dive into the 10 habits that set highly successful vendors apart and show you how to master them for more sales and smoother market days.Key Highlights:02:45 - 07:19 Consistency in Preparation: Avoid last-minute stress with effective planning and checklists.07:20 - 10: 56 Professionalism: Maintain a polished image and positive attitude, even on slow days.10:57 - 13:39

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54:02

Social Media 101 for Vendors: Boost Your Business...

Vendor"s Edge ·

2024/11/04

Episode Title: Social Media 101 for Vendors: Boost Your Business Before the Big Day!In this episode, we cover the essentials of using social media to attract customers to your booth on event day. Here’s a quick breakdown:Why Social Media?Build credibility, reach more people, and create excitement before the event. Your online presence makes a difference!Choosing PlatformsFind where your audience is—Instagram, Facebook, TikTok, or Pinterest. Each platform has unique strengths for vendors.Brand

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22:58

How to Prepare for Seasonal and Holiday Events

Vendor"s Edge ·

2024/10/28

In this festive episode, we’re diving into essential strategies for preparing for seasonal and holiday markets. These special events bring shoppers who are not only ready to buy but are actively looking for unique, meaningful, and gift-worthy items. With the right approach, you can make a lasting impression that drives both sales and long-term customer relationships. Tune in to learn how to make the most of these high-traffic, high-reward events!Episode Highlights1. The Power of Seasonal and Holiday

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33:23

The Power of Visuals: Elevate Your Vendor Business...

Vendor"s Edge ·

2024/10/25

Podcast Episode Show Notes: The Power of Visuals – Elevate Your Vendor Business with Great Photos!In this episode, we explore the incredible impact that high-quality product photography and effective social media marketing can have on your business as a vendor at farmers markets, craft shows, and festivals. Learn how to take professional-looking photos using just your smartphone, engage with your audience through social media, and build your brand’s visual story to attract more customers.Episode

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33:14

Turning Slow Days Into Profit: Strategies for Market...

Vendor"s Edge ·

2024/10/25

Podcast Episode Show Notes: Turning Slow Days Into Profit – Strategies for Market VendorsIn this episode, we tackle an inevitable part of every vendor’s journey: slow days at markets and festivals. Instead of viewing these days as a setback, we’ll show you how to turn them into opportunities for growth, connection, and even profit. Discover actionable strategies to stay productive, engage customers, and maximize your time when foot traffic is low.Episode Highlights:1. Introduction: Slow Days Are a

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41:03

Storytelling & Branding: Selling Your Story

Vendor"s Edge ·

2024/10/25

Podcast Episode Show Notes: Storytelling & Branding – Selling Your StoryIn this episode, we dive deep into the art of storytelling and branding for vendors at farmers markets, craft shows, and festivals. Discover how to share your unique journey, connect with customers on a personal level, and create a lasting brand presence that sets you apart. Whether you're a seasoned vendor or just getting started, this episode will help you craft a compelling brand story that boosts sales and builds

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