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PODCAST

Go To Market

Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

business careers

All Episodes

17:12

Jon Bradshaw: Where AI Is Taking Us, And Why Most...

Go To Market ·

2025/12/03

Are you uptight about AI taking over the C-suite? Relax! The CRO role isn't disappearing. It's just having the biggest glow-up in GTM history. In this conversation, Amy Cook, co-founder and CMO at Fullcast and host of the Silicon Slopes Go-To-Market Podcast, sits down with Jon Bradshaw, founder of CodeBase and creator of AI Utah to speculate on one of the spiciest AI debates of the year. Where is AI taking us? According to Jon, AI is changing how we build products, and it's changing what it means

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47:52

How Copy.ai + Fullcast Are Resetting the Future of GTM

Go To Market ·

2025/11/26

How do we move faster without breaking quality and without breaking our teams? Don't look now, but your go-to-market may need a reset. In this exclusive conversation, Fullcast CEO Ryan Westwood, CMO Dr. Amy Cook, and Copy.ai founder Chris Lu unpack the real story behind their groundbreaking collaboration and what it means for the future of go-to-market, productivity, and human-centered AI. During this interview, the expert panel explores why most companies are "AI powered" in name only and how true

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27:23

Warren Zenna: Redesigning Revenue Teams for Long-Term...

Go To Market ·

2025/11/19

In this episode of the Go To Market Podcast, host Dr. Amy Cook, CMO at Fullcast, sits down with Warren Zenna, Founder and CEO of The CRO Collective, to explore one of the most misunderstood executive roles in modern business: the Chief Revenue Officer. Warren has spent years studying the CRO function across startups, scaleups, private equity rollups, and enterprise organizations. His conclusion? Most companies want a CRO… but very few actually understand what a CRO does, how the role differs from

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18:45

Roee Hartuv: Forget the Tools—Talk Strategy, Instead

Go To Market ·

2025/11/12

"Stop talking about tools. Start talking about impact—revenue, conversion, and growth." — Roee Hartuv In this episode of Go-To-Market, host Amy Cook sits down with Roee Hartuv, a seasoned go-to-market strategist and senior pricing advisor at Willingness to Pay, to unpack how fast-changing market conditions—from COVID to AI—are reshaping the modern revenue engine. Roee shares his journey from engineer to sales leader to global advisor and reveals how system thinking can help businesses eliminate

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24:08

Nathan Thompson: How to make AI your creative...

Go To Market ·

2025/11/05

What happens when a former Paris "tour guide" and SEO expert decides to reinvent how we think about content marketing in the age of AI? You get Nathan Thompson, Director of Marketing at Fullcast and core member of the newly acquired Copy.ai team, who believes the future belongs to those who stay human in an automated world. In this episode, Nathan and Amy dive deep into: Why content marketing isn't "content marketing" anymore. It's just marketing. How to use AI as your research and structure

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19:32

Jeremy Baras: Which GTM Roles Are Hot (and Which to...

Go To Market ·

2025/10/29

When every quarter feels like a reset button, who's really driving growth? Join Dr. Amy Cook and Jeremy Baras, Executive Senior Partner and Go-To-Market Practice Lead at TalentFoot, for a candid, insider conversation about the power players shaping the new GTM era — and the roles that might be going extinct. In this episode, Jeremy shares what he's hearing straight from the boardroom: Why AI isn't replacing RevOps (but bad strategy might) The rise of product-led growth and the hybrid GTM model

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21:23

Saul Marquez: GEO, Not SEO: How GenAI Is Rewriting...

Go To Market ·

2025/10/22

What happens when a childhood hospital stay sparks a lifelong mission to improve healthcare? Meet Saul Marquez, founder and CEO of Outcomes Rocket, who went from the medical device field to building one of the most trusted healthcare marketing agencies today. In this episode of Go-To-Market with Dr. Amy Cook, Saul opens up about his journey from humble Chicago beginnings to leading a San Diego-based company that helps healthcare brands solve real commercial problems with strategy, empathy, and

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25:02

The AI Wake-Up Call: What Happens When Technology...

Go To Market ·

2025/10/15

What happens when the speed of innovation outpaces society’s ability to adapt? In this episode of Go To Market with Dr. Amy Cook, tech visionary Jason Lowe, AI consultant and host of AI Diatribe, joins Amy to unpack one of the most urgent questions of our time: how do we, as business leaders and human beings, keep up with AI’s exponential acceleration? From coding his first programs in high school to building an AI practice inside a global tech distributorship, Jason has lived through every era of

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16:10

Garth Fasano: How Raynmaker Is Revolutionizing...

Go To Market ·

2025/10/08

In this episode, Amy Cook sits down with Garth Fasano, President and Co-Founder of Raynmaker, to discuss how AI sales automation is reshaping the future of sales and service. Discover how Garth’s journey from managing 8,000-agent call centers to building AI voice assistants for sales led to the creation of the Raynmaker platform, a tool that can answer calls, qualify leads, handle objections, schedule services, and take payments automatically. Listen to Garth describe the future of AI that is

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15:11

Emme Thacher: Rethink Everything You Thought You Knew...

Go To Market ·

2025/10/01

What does it really take to build and scale Revenue Operations? Beyond the buzzwords, the dashboards, and the endless “alignment” meetings, of course. On this episode, Amy Cook goes straight to the source: Emme Thacher, VP of Revenue Operations at Beam Benefits. Together, they dig into the messy, powerful, and often misunderstood role of RevOps in rewriting GTM strategy, fueling sales enablement, and tearing down the walls between sales, marketing, and customer success. Here’s what you’ll get:

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16:51

Guy Rubin: Benchmarking, Buyer Trends, and the Next...

Go To Market ·

2025/09/24

This week on Go To Market with Dr. Amy Cook, we sit down with Guy Rubin, one of the most influential voices in revenue operations today. As the founder of Ebsta, Guy reshaped how companies think about customer engagement with data-driven sales intelligence. Now, in his role as Managing Director of Insights at Fullcast, he’s helping revenue leaders harness data, technology, and strategy to fuel sustainable growth. What makes this conversation unmissable? Guy has lived the full go-to-market

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Gui Costin: AI Can’t Shake Your Hand: Why Human...

Go To Market ·

2025/09/10

In this episode, Dr. Amy Cook sits down with Gui Costin, founder of Dakota and author of The Dakota Way, to talk about what really drives sales in a world obsessed with technology. Here’s what you’ll learn: Why face-to-face connection will always beat AI The secret to cold emails that actually get answered How to scale teams without losing culture The career hack millennials and Gen Z can’t ignore Why kindness—not niceness—creates high-performance teams From raising billions to

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22:03

Dave Boyce: Do We Still Need Salespeople?

Go To Market ·

2025/09/04

Automation, AI, and product-led growth—where’s it all taking us? In this episode, Amy Cook sits down with Dave Boyce of Winning By Design to explore the evolution of automation, the rise of freemium and product-led growth, and how authenticity is reshaping the buyer journey. Dave shares his journey building and selling five SaaS companies, why empathy is the cornerstone of growth, and how companies can balance self-service with human connection. From switchboard operators of the past to prompt

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25:15

Stuart Fish: From Co-Ops to Canine Policies,...

Go To Market ·

2025/08/27

If you want to know the temperature of real estate and cooperative housing in New York City? Ask Stuart Fish. With more than 25 years of experience managing properties across the city, Stu has been at the center of one of the most important shifts in real estate history. In this episode of Go To Market with Dr. Amy Cook, Stu takes us inside the world of property management: The Rise of Co-Ops & Condos: How New York’s rental-heavy landscape transformed into a culture of ownership. Managing

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20:23

Kristen Sweeney: Turning a Freelance Gig into a...

Go To Market ·

2025/08/20

In the latest episode of Go To Market with Dr. Amy Cook, Kristen Sweeney, CEO, Every Little Word, shares how her background as a trained musical theater actor evolved into a thriving career in marketing and communications. What started as a freelance side gig soon became the economic engine of her professional life, which helped Kristen launch a business built on the power of expert-led content and thought leadership. In this episode of Go To Market with Dr. Amy Cook, Kristen offers a refreshing

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23:15

Craig Daly: Why the Future of Sales Is Human, Powered...

Go To Market ·

2025/08/13

On the latest episode of GoTo Market with Dr. Amy Cook, Craig Daly, CRO of Nectar, shares how his love for the unknown, innovation, and a commitment to authentic human connection have shaped a standout career in tech. From his early days at a then-50-person Qualtrics to leading strategic initiatives at Podium, Craig has been at the forefront of hypergrowth companies that blend cutting-edge technology with strong go-to-market execution. Now at Nectar, he’s channeling that experience into building a

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33:19

Rachel Krall: The RevOps Mindset That’s Reshaping...

Go To Market ·

2025/08/06

After nearly 10 years in various RevOps leadership roles at LinkedIn, Rachel Krall recently transitioned into Strategic Finance, as AI and digital transformation redefine how business teams operate. In this exclusive conversation with Go To Market with Dr. Amy Cook, Rachel shares what she's learned, where she sees the future of RevOps heading, and why being technically curious is now just as important as being process-savvy. Rachel Krall's journey from RevOps leader to finance strategist and AI

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21:41

Jim Sbarra: RevOps Through a Sales Lens

Go To Market ·

2025/07/30

What happens when a lifelong sales leader is suddenly handed the keys to Revenue Operations? Something amazing. In this episode, Amy Cook sits down with Jim Sbarra, whose decades-long career in enterprise sales took an unexpected and yet transformative turn when he was asked to lead RevOps at Domo. What followed was five years of bridging gaps, breaking silos, and building a deep understanding between two worlds that often struggle to speak the same language. Jim shares what it was like to

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17:20

Michelle Pietsch: The Truth About Tripling Revenue:...

Go To Market ·

2025/07/23

In this episode of Go To Market, Dr. Amy Cook sits down with Michelle Pietsch, the early-stage sales team architect and Co-Founder of Beacon GTM, to sort through the messy middle between product-market fit and scalable revenue. With battle-tested experience scaling sales orgs at Datadog, Drift, and Dooly, Michelle shares tactical advice for founders, sales leaders, and marketers who are grappling with one key question: how do we grow—realistically? Michelle outlines the foundational pillars of

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19:01

Andy Mowat: From Four Unicorns to Driving The Future...

Go To Market ·

2025/07/16

How do you land leadership roles at four unicorns, then and come out wiser, not just more polished? On this episode of Go to Market with Dr. Amy Cook, we’re joined by Andy Mowat, a RevOps and Demand Gen powerhouse whose résumé reads like a startup investor’s dream: Upwork, Box, Culture Amp, and Carta. Oh, and he’s founded multiple companies—most recently, the data-first GTM platform, Whispered. Andy’s story isn’t your typical Silicon Valley rocket ride. From running a business in Eastern Europe for

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60 results

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