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PODCAST

Go To Market

Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

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All Episodes

22:39

Jake Fackrell: AI Won't Fix Healthcare. But It Will...

Go To Market ·

2026/04/22

What happens when an entrepreneur who built businesses around structuring messy, unstructured data turns his attention to healthcare? You don't get incremental change. You get a complete reimagining of how money moves through the system. In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Jake Fackrell, COO at Savvos Health, for a conversation that challenges one of the most entrenched—and broken—systems in the U.S. economy: healthcare payments. Jake shares how his early

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19:16

David Carlebach: The Hidden Currency of Revenue:...

Go To Market ·

2026/04/15

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with David Carlebach, COO & Head of Business Services at World Trade Center Utah, for a conversation that reframes how revenue leaders should think about growth beyond borders, beyond pipeline, and beyond traditional GTM strategy. From launching his own ventures, advising global companies as a consultant in Germany, to bringing Goldman Sachs to Utah and later leading operations across Asia,

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21:22

Jonathan Kvarfordt: The One AI Question That...

Go To Market ·

2026/04/08

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with Jonathan Kvarfordt — known as "Coach K" — VP of GTM Strategy & Marketing at Momentum (now part of Salesforce), founder of the GTM AI Academy, and one of the most credible AI practitioners in the revenue space today. Jonathan was one of the earliest voices sounding the alarm that AI would reshape GTM — long before ChatGPT made it fashionable. He faced ridicule. Now those same critics are

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20:24

Michelle Seger: The Real ROI of AI? Better Thinking,...

Go To Market ·

2026/04/01

In this episode of the Go-To-Market Podcast, host Amy Cook (CMO & Co-Founder, Fullcast) sits down with Michelle Seger, Chief Operating Officer at Sales Globe. Michelle's extensive background in global consulting, entrepreneurship, and executive leadership gives her a practical perspective on operational excellence, organizational change, and AI adoption. From her early days in change management at Accenture to building an entrepreneurial business importing Italian ceramics (and negotiating contracts

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12:37

Jacob Andra: AI Is NOT the Ozempic of Business: The...

Go To Market ·

2026/03/25

Is your business falling for the biggest myth in AI right now? In this episode of the Go-To-Market Podcast, Dr. Amy Cook, CMO and Co-Founder of Fullcast, talks with Jacob Andra, CEO of Talbot West, about what AI can and cannot do for your business. His take? AI is not the Ozempic of business efficiency. Real AI transformation requires strategy, data readiness, change management, and a clear-eyed understanding of what these tools actually do. In this episode, you'll discover: Why most AI advice

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14:10

Shamir Duverseau: The Real Reason Your Ads Aren't...

Go To Market ·

2026/03/18

What if the biggest problem in modern marketing isn't your ads… it's what happens after someone clicks them? In this episode of the Go-To-Market Podcast, host Amy Cook, Co-Founder and CMO at Fullcast, sits down with Shamir Duverseau, Co-Founder, Managing Director and Chief Strategist at Smart Panda Labs, to challenge one of marketing's biggest blind spots. Most companies obsess over the click—the ad creative, the targeting, the cost per acquisition. But what happens after the click is often where

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21:06

David Homan: From CRM to Connection: Why Most...

Go To Market ·

2026/03/11

What if trust wasn't a soft skill… but a measurable strategy? In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Amy Osmond Cook sits down with David Homan, President and Founder of SOAR Connect, to explore a bold idea: what if we could quantify authentic relationships and use that data to drive meaningful action? David's path to building "connector tech" is anything but traditional. A working classical composer turned international arts philanthropist, he spent 25 years

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16:59

Dan Walter: Why Your Sales Incentive Plan Is Probably...

Go To Market ·

2026/03/04

What if the reason your revenue growth feels harder than it should… isn't your market, your product, or even your talent but your compensation plan? In this episode of the Go-To-Market podcast, host Amy Cook, CMO and Co-Founder at Fullcast, sits down with self-described "mercenary" of incentive compensation, Dan Walter, to challenge one of the most sacred assumptions in go-to-market strategy: that sales roles, and the way we pay them, are simple. Dan has spent 30+ years designing variable

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11:07

Kris Rudeegraap: The Comeback of Direct Mail in the...

Go To Market ·

2026/02/25

Kris Rudeegraap, co-CEO of Sendoso, didn't start in software. He started in sales, hustling during the early days of mail merge when 90% email response rates were real (yes, really). But when inboxes became saturated and automation tools exploded, he asked a pivotal question: What's my competitive advantage now? His answer? Actively listen to what his customers were saying and respond with: –Handwritten notes. –Personalized gifts. For instance, Kris sent swag after hearing a dog bark on a Zoom

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15:20

Navin Persaud: Pace, Not Perfection: The Real Secret...

Go To Market ·

2026/02/18

In this episode of Go To Market, sponsored by Fullcast and Silicon Slopes, host Amy Cook sits down with Navin Persaud, VP of RevOps at 1Password, to talk about what it takes to scale revenue with discipline, data, and operational muscle. But let's start at the beginning. Navin didn't start in operations. Instead, he started in sales, carrying a bag, and chasing quota, until he realized he was far more energized by the systems behind the sale: forecasting models, territory design, tech stack

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21:51

Jon Pierre Francia: The Go-To-Market Strategy Behind...

Go To Market ·

2026/02/11

In this episode of Go To Market, host Dr. Amy Cook sits down with Jon Pierre Francia, Founder & President of Life Cider, to discuss the health crisis that sparked a fast-growing consumer brand built on real science—not trends. This conversation exposes why many people don't have too much stomach acid but too little, how apple cider vinegar can transform digestion and blood sugar response, and what it takes to bring a science-backed product to market at scale. In this episode, you'll learn: Why

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25:29

Michael Maximoff: AI Didn't Break Sales. Broken...

Go To Market ·

2026/02/04

In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Dr. Amy Cook, CMO at Fullcast, sits down with Michael Maximoff, Chief Growth Officer and Co-Founder of Belkins, to discuss what's actually holding sales and marketing teams back in 2026. With a background that spans B2B sales, agency leadership, and scaling an eight-figure company at nearly 200% year-over-year growth, Michael offers a rare operator's perspective to the AI SDR debate. His take is clear: AI is one of the

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24:14

Will Spendlove: AI for GTM Isn't About...

Go To Market ·

2026/01/28

In this episode of the Go-To-Market Podcast, Dr. Amy Cook sits down with longtime collaborator and GTM leader Will Spendlove to share how AI, analytics, and RevOps are colliding to fundamentally change how companies operate, sell, and scale. From Will's early days in product and growth marketing to carrying a bag as an AE at Symantec, to leadership roles at Salesforce, DocuSign, and now Alteryx, this conversation dives deep into what it actually takes to democratize data, operationalize AI, and

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30:44

Is SaaS Dead? How AI Is Breathing New Life into Old...

Go To Market ·

2026/01/21

What happens when AI meets your SaaS stack? During this panel discussion, industry leaders tackle one of the most pressing questions in tech today: Is SaaS dead, or evolving with AI? Panelists: Pete Kazanjy – Co-founder, Atrium (now part of Fullcast). Shawn Killpack – VP, GTM Strategy & Operations, Gong. Aditya Gautam – Tech & ML Lead, Meta. Louis Poulin – Principal Advisor, Quantum Fused AI Moderator: Bala Balabaskaran, Fullcast Co-founder & CTO In this special episode of

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14:54

Justin Rashidi: The future of SDRs, BDRs, and...

Go To Market ·

2026/01/14

AI is everywhere in go-to-market conversations. But is it actually helping revenue teams grow? In this episode of the Go-To-Market Podcast with Dr. Amy Cook, Justin Rashidi, co-founder of Cedex (CDX), discusses what's really working in modern B2B go-to-market strategy and what's being overhyped. Justin shares insights from working with CMOs and revenue leaders across B2B, B2C, and B2B2C organizations, and explains why many teams are overcomplicating GTM with AI, attribution models, and complex

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25:06

From Marine Biology to RevOps: Helena Aryafar's...

Go To Market ·

2026/01/07

What do marine biology, revenue operations, and bloated tech stacks have in common? According to Helena Aryafar, SVP of Revenue Operations at Interos.ai, a lot more than you think. In this episode of Go-To-Market, host Amy Cook, CMO and co-founder of Fullcast and Helena share some of the biggest challenges facing modern GTM teams today, particularly tooling overload that looks powerful but doesn't actually solve the problem. Helena shares her unconventional journey from fisheries biologist to RevOps

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50:02

The Future of AI, Revenue & Work: What GTM Leaders...

Go To Market ·

2025/12/31

One discussion. Five leading voices, spanning AI, academia, RevOps, and startups, come together to dodge the hype and answer the questions revenue leaders are really asking: Where is AI headed in the next 24 months? How will AI reshape entry-level roles, career progression, and education? What does "AI-first" actually mean for GTM and RevOps teams? Which human skills become more valuable as AI accelerates? What are the real risks—and opportunities—around agents, security, robotics,

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03:23

A Holiday Message from Dr. Amy Cook: Celebrating a...

Go To Market ·

2025/12/24

As we wrap up the holiday season, Dr. Amy Cook—CMO and co-founder of Fullcast and host of Go-To-Market with Dr. Amy Cook—shares a heartfelt message of gratitude and reflection with our listeners, partners, customers, and the entire go-to-market community. This special holiday episode is both a thank-you and a year-in-review, highlighting the bold moves, meaningful connections, and real-world outcomes that defined Fullcast's journey in 2025. None of it would have been possible without the trust,

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30:11

Timothy Hughes: Why Traditional Sales Is Failing and...

Go To Market ·

2025/12/17

Cold calls. Spammy emails. AI-generated "personalization." If your pipeline still depends on these tactics, this episode is a must-listen. In this conversation, Dr. Amy Cook sits down with Timothy Hughes, one of the original architects of modern social selling, to unpack why traditional outbound sales motions are collapsing under their own weight and how top-performing teams are quietly replacing them with something far more effective: human influence at scale. With 35+ years in complex B2B sales,

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46:14

Ryan Westwood: The Boardroom Strategies No One Talks...

Go To Market ·

2025/12/10

Think you understand how boards work? Think again. In this keynote, Ryan Westwood, entrepreneur, board member, and CEO of Fullcast, reveals the boardroom dynamics that most executives NEVER learn until it's too late. Keep in mind, this is not a talk about sales, marketing, or RevOps. Instead, this is the career-unlocking discussion that top operators wished they had heard ten years ago. Ryan breaks down: The hidden rules of boards that even seasoned CEOs misunderstand. Why most executives fail

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80 results

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