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PODCAST

Go To Market

Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.

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All Episodes

30:44

Is SaaS Dead? How AI Is Breathing New Life into Old...

Go To Market ·

2026/01/21

What happens when AI meets your SaaS stack? During this panel discussion, industry leaders tackle one of the most pressing questions in tech today: Is SaaS dead, or evolving with AI? Panelists: Pete Kazanjy – Co-founder, Atrium (now part of Fullcast). Shawn Killpack – VP, GTM Strategy & Operations, Gong. Aditya Gautam – Tech & ML Lead, Meta. Louis Poulin – Principal Advisor, Quantum Fused AI Moderator: Bala Balabaskaran, Fullcast Co-founder & CTO In this special episode of

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14:54

Justin Rashidi: The future of SDRs, BDRs, and...

Go To Market ·

2026/01/14

AI is everywhere in go-to-market conversations. But is it actually helping revenue teams grow? In this episode of the Go-To-Market Podcast with Dr. Amy Cook, Justin Rashidi, co-founder of Cedex (CDX), discusses what's really working in modern B2B go-to-market strategy and what's being overhyped. Justin shares insights from working with CMOs and revenue leaders across B2B, B2C, and B2B2C organizations, and explains why many teams are overcomplicating GTM with AI, attribution models, and complex

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25:06

From Marine Biology to RevOps: Helena Aryafar's...

Go To Market ·

2026/01/07

What do marine biology, revenue operations, and bloated tech stacks have in common? According to Helena Aryafar, SVP of Revenue Operations at Interos.ai, a lot more than you think. In this episode of Go-To-Market, host Amy Cook, CMO and co-founder of Fullcast and Helena share some of the biggest challenges facing modern GTM teams today, particularly tooling overload that looks powerful but doesn't actually solve the problem. Helena shares her unconventional journey from fisheries biologist to RevOps

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50:02

The Future of AI, Revenue & Work: What GTM Leaders...

Go To Market ·

2025/12/31

One discussion. Five leading voices, spanning AI, academia, RevOps, and startups, come together to dodge the hype and answer the questions revenue leaders are really asking: Where is AI headed in the next 24 months? How will AI reshape entry-level roles, career progression, and education? What does "AI-first" actually mean for GTM and RevOps teams? Which human skills become more valuable as AI accelerates? What are the real risks—and opportunities—around agents, security, robotics,

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03:23

A Holiday Message from Dr. Amy Cook: Celebrating a...

Go To Market ·

2025/12/24

As we wrap up the holiday season, Dr. Amy Cook—CMO and co-founder of Fullcast and host of Go-To-Market with Dr. Amy Cook—shares a heartfelt message of gratitude and reflection with our listeners, partners, customers, and the entire go-to-market community. This special holiday episode is both a thank-you and a year-in-review, highlighting the bold moves, meaningful connections, and real-world outcomes that defined Fullcast's journey in 2025. None of it would have been possible without the trust,

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30:11

Timothy Hughes: Why Traditional Sales Is Failing and...

Go To Market ·

2025/12/17

Cold calls. Spammy emails. AI-generated "personalization." If your pipeline still depends on these tactics, this episode is a must-listen. In this conversation, Dr. Amy Cook sits down with Timothy Hughes, one of the original architects of modern social selling, to unpack why traditional outbound sales motions are collapsing under their own weight and how top-performing teams are quietly replacing them with something far more effective: human influence at scale. With 35+ years in complex B2B sales,

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46:14

Ryan Westwood: The Boardroom Strategies No One Talks...

Go To Market ·

2025/12/10

Think you understand how boards work? Think again. In this keynote, Ryan Westwood, entrepreneur, board member, and CEO of Fullcast, reveals the boardroom dynamics that most executives NEVER learn until it's too late. Keep in mind, this is not a talk about sales, marketing, or RevOps. Instead, this is the career-unlocking discussion that top operators wished they had heard ten years ago. Ryan breaks down: The hidden rules of boards that even seasoned CEOs misunderstand. Why most executives fail

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17:12

Jon Bradshaw: Where AI Is Taking Us, And Why Most...

Go To Market ·

2025/12/03

Are you uptight about AI taking over the C-suite? Relax! The CRO role isn't disappearing. It's just having the biggest glow-up in GTM history. In this conversation, Amy Cook, co-founder and CMO at Fullcast and host of the Silicon Slopes Go-To-Market Podcast, sits down with Jon Bradshaw, founder of CodeBase and creator of AI Utah to speculate on one of the spiciest AI debates of the year. Where is AI taking us? According to Jon, AI is changing how we build products, and it's changing what it means

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47:52

How Copy.ai + Fullcast Are Resetting the Future of GTM

Go To Market ·

2025/11/26

How do we move faster without breaking quality and without breaking our teams? Don't look now, but your go-to-market may need a reset. In this exclusive conversation, Fullcast CEO Ryan Westwood, CMO Dr. Amy Cook, and Copy.ai founder Chris Lu unpack the real story behind their groundbreaking collaboration and what it means for the future of go-to-market, productivity, and human-centered AI. During this interview, the expert panel explores why most companies are "AI powered" in name only and how true

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27:23

Warren Zenna: Redesigning Revenue Teams for Long-Term...

Go To Market ·

2025/11/19

In this episode of the Go To Market Podcast, host Dr. Amy Cook, CMO at Fullcast, sits down with Warren Zenna, Founder and CEO of The CRO Collective, to explore one of the most misunderstood executive roles in modern business: the Chief Revenue Officer. Warren has spent years studying the CRO function across startups, scaleups, private equity rollups, and enterprise organizations. His conclusion? Most companies want a CRO… but very few actually understand what a CRO does, how the role differs from

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18:45

Roee Hartuv: Forget the Tools—Talk Strategy, Instead

Go To Market ·

2025/11/12

"Stop talking about tools. Start talking about impact—revenue, conversion, and growth." — Roee Hartuv In this episode of Go-To-Market, host Amy Cook sits down with Roee Hartuv, a seasoned go-to-market strategist and senior pricing advisor at Willingness to Pay, to unpack how fast-changing market conditions—from COVID to AI—are reshaping the modern revenue engine. Roee shares his journey from engineer to sales leader to global advisor and reveals how system thinking can help businesses eliminate

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24:08

Nathan Thompson: How to make AI your creative...

Go To Market ·

2025/11/05

What happens when a former Paris "tour guide" and SEO expert decides to reinvent how we think about content marketing in the age of AI? You get Nathan Thompson, Director of Marketing at Fullcast and core member of the newly acquired Copy.ai team, who believes the future belongs to those who stay human in an automated world. In this episode, Nathan and Amy dive deep into: Why content marketing isn't "content marketing" anymore. It's just marketing. How to use AI as your research and structure

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19:32

Jeremy Baras: Which GTM Roles Are Hot (and Which to...

Go To Market ·

2025/10/29

When every quarter feels like a reset button, who's really driving growth? Join Dr. Amy Cook and Jeremy Baras, Executive Senior Partner and Go-To-Market Practice Lead at TalentFoot, for a candid, insider conversation about the power players shaping the new GTM era — and the roles that might be going extinct. In this episode, Jeremy shares what he's hearing straight from the boardroom: Why AI isn't replacing RevOps (but bad strategy might) The rise of product-led growth and the hybrid GTM model

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21:23

Saul Marquez: GEO, Not SEO: How GenAI Is Rewriting...

Go To Market ·

2025/10/22

What happens when a childhood hospital stay sparks a lifelong mission to improve healthcare? Meet Saul Marquez, founder and CEO of Outcomes Rocket, who went from the medical device field to building one of the most trusted healthcare marketing agencies today. In this episode of Go-To-Market with Dr. Amy Cook, Saul opens up about his journey from humble Chicago beginnings to leading a San Diego-based company that helps healthcare brands solve real commercial problems with strategy, empathy, and

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25:02

The AI Wake-Up Call: What Happens When Technology...

Go To Market ·

2025/10/15

What happens when the speed of innovation outpaces society’s ability to adapt? In this episode of Go To Market with Dr. Amy Cook, tech visionary Jason Lowe, AI consultant and host of AI Diatribe, joins Amy to unpack one of the most urgent questions of our time: how do we, as business leaders and human beings, keep up with AI’s exponential acceleration? From coding his first programs in high school to building an AI practice inside a global tech distributorship, Jason has lived through every era of

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16:10

Garth Fasano: How Raynmaker Is Revolutionizing...

Go To Market ·

2025/10/08

In this episode, Amy Cook sits down with Garth Fasano, President and Co-Founder of Raynmaker, to discuss how AI sales automation is reshaping the future of sales and service. Discover how Garth’s journey from managing 8,000-agent call centers to building AI voice assistants for sales led to the creation of the Raynmaker platform, a tool that can answer calls, qualify leads, handle objections, schedule services, and take payments automatically. Listen to Garth describe the future of AI that is

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15:11

Emme Thacher: Rethink Everything You Thought You Knew...

Go To Market ·

2025/10/01

What does it really take to build and scale Revenue Operations? Beyond the buzzwords, the dashboards, and the endless “alignment” meetings, of course. On this episode, Amy Cook goes straight to the source: Emme Thacher, VP of Revenue Operations at Beam Benefits. Together, they dig into the messy, powerful, and often misunderstood role of RevOps in rewriting GTM strategy, fueling sales enablement, and tearing down the walls between sales, marketing, and customer success. Here’s what you’ll get:

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16:51

Guy Rubin: Benchmarking, Buyer Trends, and the Next...

Go To Market ·

2025/09/24

This week on Go To Market with Dr. Amy Cook, we sit down with Guy Rubin, one of the most influential voices in revenue operations today. As the founder of Ebsta, Guy reshaped how companies think about customer engagement with data-driven sales intelligence. Now, in his role as Managing Director of Insights at Fullcast, he’s helping revenue leaders harness data, technology, and strategy to fuel sustainable growth. What makes this conversation unmissable? Guy has lived the full go-to-market

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Gui Costin: AI Can’t Shake Your Hand: Why Human...

Go To Market ·

2025/09/10

In this episode, Dr. Amy Cook sits down with Gui Costin, founder of Dakota and author of The Dakota Way, to talk about what really drives sales in a world obsessed with technology. Here’s what you’ll learn: Why face-to-face connection will always beat AI The secret to cold emails that actually get answered How to scale teams without losing culture The career hack millennials and Gen Z can’t ignore Why kindness—not niceness—creates high-performance teams From raising billions to

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22:03

Dave Boyce: Do We Still Need Salespeople?

Go To Market ·

2025/09/04

Automation, AI, and product-led growth—where’s it all taking us? In this episode, Amy Cook sits down with Dave Boyce of Winning By Design to explore the evolution of automation, the rise of freemium and product-led growth, and how authenticity is reshaping the buyer journey. Dave shares his journey building and selling five SaaS companies, why empathy is the cornerstone of growth, and how companies can balance self-service with human connection. From switchboard operators of the past to prompt

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67 results

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