PODCAST

Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice.

business marketing

All Episodes

27:02

Turning awards into a marketing strategy with Heather...

Marketing Espresso ·

2025/09/22

Send us a text So many business owners see awards as nothing more than a shiny trophy or a pat on the back. But what if entering awards could actually be one of the smartest marketing moves you make this year? In this episode, I sit down with Heather Marano, who knows the awards space inside out. She explains why awards are far more than vanity metrics and how they can become a fast track to building credibility, visibility, and trust with your audience. We talk about how awards can open door...

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26:45

Stop doing one-off marketing & start building...

Marketing Espresso ·

2025/09/15

Send us a text If you’ve ever boosted a post on a whim, tried a week of ads, sent one email and then decided the channel “doesn’t work”, this chat is for you. I sat down with strategist Simran Kaur to unpack why one-off marketing keeps stalling and what it actually takes to build momentum you can measure. We didn’t chase hacks. We talked about rhythm, small tests, learning loops and the unsexy truth that consistency beats clever every time. Simran and I started with the two mindsets that sink...

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20:20

Traditional Media and why it's still relevant...

Marketing Espresso ·

2025/09/08

Send us a text In this episode I’m joined by marketing strategist TanIa Fielding (Little Luxe Marketing), whose career spans Nova, 3AW, Fairfax Media, the Canberra Times and WIN. Between us we’ve lived through marketing before social, watched the rise of digital, and now blend both every day. We dig into what many businesses are missing right now: traditional media still delivers when you pair it with smart digital execution. Think radio activations that feed email lists, local print that dri...

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36:52

The Role of Mindset in Business Operations with...

Marketing Espresso ·

2025/09/01

Send us a text In this episode of Marketing Espresso, I’m joined once again by Nicole Smith, founder of The Artisan Solutions, fractional COO and business systems strategist. Nicole and I often work alongside each other with clients, and this conversation dives deep into one of her favourite topics: why outsourcing expertise doesn’t mean outsourcing your understanding. It’s tempting as a business owner to just “handball” things off our plate, especially when we’re stretched thin and overwhelm...

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10:06

Verification but whats the real cost?

Marketing Espresso ·

2025/08/27

Send us a text Verification on social media sounds like a badge of credibility, but is it really worth your money, data, or peace of mind? In this episode of Marketing Espresso, I unpack the truth about Meta and LinkedIn verification and why I personally won’t be handing over my cash or passport details anytime soon. Remember when the Instagram blue tick was a symbol of influence and credibility? It used to mean you’d built a large following and had a presence worth protecting. Fast forward t...

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24:50

Embracing Thought Leadership with Karen Chalmers

Marketing Espresso ·

2025/08/25

Send us a text Thought leadership has become a buzzword in marketing, but what does it really mean and how can businesses use it to their advantage? In this episode of Marketing Espresso, I’m joined again by Karen Chalmers, Vice President of Marketing at Interval, to unpack the real meaning of thought leadership and how to empower your team to step into it. Karen has over 25 years of experience at the intersection of creativity, media, and marketing. She’s built strategies that drive brand aw...

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28:04

Unpacking AI Myths

Marketing Espresso ·

2025/08/18

Send us a text In this episode of Marketing Espresso, I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important – how to build marketing foundations that actually work for your business. We explore why so many businesses jump into tactics too quickly, the trap of chasing shiny marketing tools, and why slowing down to get clear on your goals and audience will always deliver better results. Quinn shares her experience working with brands...

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10:25

The Telstra Ad Campaign

Marketing Espresso ·

2025/08/13

Send us a text In this week’s Marketing Espresso, I’m diving into what makes advertising actually work — and yep, we’re using that Telstra ad as our case study. You know the one… catchy song, slightly annoying guy, and now, a bunch of versions popping up all over social media. But here’s the clever bit...Telstra didn’t just sit back and hope it went viral. They went all in, re-creating it with user-generated content and letting the internet do its thing. We’ll break down why it’s working — fr...

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26:32

The Realities of Launching a Podcast with Leah...

Marketing Espresso ·

2025/08/11

Send us a text In this episode of Marketing Espresso, I chat with Leah from Snappystreet Creative about the ins and outs of podcasting. We explore whether starting a podcast is worth it for your business, the dedication required, and how impactful it can actually be. Leah shares her extensive experience in the field and provides key insights on optimising your podcast journey. We talk about the importance of knowing your 'why,' the challenges of maintaining consistency, and practical ti...

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32:36

Google is changing the rules again with Clare Walter

Marketing Espresso ·

2025/08/04

Send us a text In this episode, I’m joined by Clare Walter - digital designer, branding expert and founder of Ignitely, to unpack what’s really going on with SEO right now. With AI changing how users search and how platforms like Google serve results, we’re diving deep into what this means for your website, your content and your broader marketing strategy. Clare brings two decades of experience and a practical approach to digital strategy. Together, we explore how AI-generated content is floo...

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7:32

Is long-form content creation still important

Marketing Espresso ·

2025/07/30

Send us a text This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions — and half of them contradict each other. Once upon a time, we were all told to write 1,500-word blogs stuffed with keywords like it was our full-time job. Now? It’s all TikToks, AI, and short-form everything. So… do we just throw the blog out with the bathwater? Spoiler: it’s not that simple. (Of course it’s not.)...

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22:44

LinkedIn Company Pages - are they a thing? With...

Marketing Espresso ·

2025/07/28

Send us a text This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort? Like many of you, I’ve always leaned heavily into personal brand content on LinkedIn. But Michelle completely shifted my perspective. She explains why ignoring your company page could be a missed opportunity, especially if you're serious...

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26:29

Why your ads aren't converting and what you can do...

Marketing Espresso ·

2025/07/21

Send us a text Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick. This week on Marketing Espresso, I’m joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising. We’re diving into the juicy stuff: What makes ad copy different from your everyday postsHow to write ...

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7:02

How to market to your existing clients

Marketing Espresso ·

2025/07/16

Send us a text We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books? This episode was sparked by a DM I got asking: “How do I market to my existing clients?” And honestly… what a bloody great question. Because the clients you’ve already got? They’re the ones most likely to buy again, refer you, and sing your praises. (If you’re doing it right, that is.) In this episode,...

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18:15

Why events? How events can help you achieve your...

Marketing Espresso ·

2025/07/14

Send us a text This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and network. With 15+ years of experience and over 350 corporate events under her belt, Jodie knows exactly how to turn an event into a high-impact marketing tool that drives real business results. We’re talking lead nurture, brand building, client retention —...

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24:27

The Methodology of story telling with Nimarta Verma

Marketing Espresso ·

2025/07/07

Send us a text Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you. This week, I’m joined by the brilliant Nimarta Verma—leadership facilitator, storytelling strategist, and someone who’s not here for performative vulnerability or sugar-coated advice. Her Story Sharing methodology is all about ditching the polished perfection and actually connecting with ...

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7:50

Marketing without social media is it possible?

Marketing Espresso ·

2025/07/02

Send us a text Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it? In this episode of Marketing Espresso, I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesn’t rely on ...

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24:59

Funnels are dead with Bonnie Wicks

Marketing Espresso ·

2025/06/30

Send us a text In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships. Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a mo...

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13:35

Why is LinkedIn so shit right now?

Marketing Espresso ·

2025/06/25

Send us a text In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed. I als...

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25:26

Why you can't stay consistent with your marketing...

Marketing Espresso ·

2025/06/23

Send us a text In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it ...

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Marketing Espresso

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