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PODCAST

The FORTIFIED Factor

Knockout Inspections

An AI assisted podcast discussing all things resilient, reliable and severe-weather ready as it pertains to one of of your most important investments: YOUR HOME! This is a work product of Knockout Inspections. Our company has a team of in-house FORTIFIED Evaluators ready to answer any and all of your questions. Give us a call at 855-GO-FOR-KO, or visit fortifiedhome.com.

education home & garden

All Episodes

16:07

Possible Future Materials & Technologies of FORTIFIED

The FORTIFIED Factor ·

2025/10/31

In this forward-looking episode of The FORTIFIED Factor, our AI Experts—powered by Knockout Inspections—explore what’s next for the FORTIFIED home movement. From self-healing concrete and hurricane-resistant composites to AI-driven home monitoring systems, we dive into emerging materials and technologies that could redefine how we build resilience into our homes.Discover how innovation in construction science, climate adaptation, and smart-home technology could soon transform the way homes

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15:53

Annual Maintenance Checklist for a FORTIFIED Home

The FORTIFIED Factor ·

2025/10/24

Keeping your home resilient, reliable, and severe-weather ready starts with proactive care! In this episode of The FORTIFIED Factor, our AI Experts (informed by Knockout Inspections) walk you through the essential annual maintenance checklist every FORTIFIED homeowner should follow.Whether you’re a new homeowner or have lived in your FORTIFIED home for years, this checklist will help you stay storm-strong and inspection-ready all year long.📞 Have questions about maintaining your FORTIFIED

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12:21

Roof Penetration & Ventilation Standards

The FORTIFIED Factor ·

2025/10/17

In this episode of The FORTIFIED Factor, our AI Experts — informed by the team at Knockout Inspections — unpack two of the most important systems working quietly above your head: roof penetrations and ventilation.From the way vents, pipes, and flashing are sealed, to how air moves through your attic, every detail plays a role in how well your roof performs — especially during severe weather. We’ll explain how proper installation and balanced ventilation can prevent leaks, reduce energy

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13:09

Metal Roof Fastening Zones & Patterns

The FORTIFIED Factor ·

2025/10/10

Ever wondered why roof fastening patterns matter so much when it comes to protecting your home from severe weather? In this episode of The FORTIFIED Factor, we’re diving deep into the world of metal roof fastening zones and patterns — a crucial part of achieving a FORTIFIED Roof™ that stands strong against high winds and heavy storms.Our "AI experts" (informed by Knockout Inspections) break down how different fastening zones are designed, why proper installation is key to performance, and

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17:25

FORTIFIED Gold Foundation Anchoring Requirements

The FORTIFIED Factor ·

2025/10/03

In this episode, learn how a Gold FORTIFIED Home is one continuously strong structure — from the roof all the way down to the foundation.For any questions following this episode, contact Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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8:44

FORTIFIED Procedures to Retrofit Existing Homes (Pt. 2)

The FORTIFIED Factor ·

2025/09/26

We're continuing in our two-part series on retrofitting existing homes to the FORTIFIED Standard. In this 9-minute episode, we're discussing what it takes for a previously built home to earn a Gold FORTIFIED designation status... Spoiler alert: it's a lot of work!For any questions following this episode, reach out to Knockout Inspections at 855-GO-FOR-KO, or visit fortifiedhome.com.

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10:38

FORTIFIED Procedures to Retrofit Existing Homes (Pt. 1)

The FORTIFIED Factor ·

2025/09/19

Can you make an existing home more resilient to severe weather events? The answer is "yes!" In this episode, we discuss the procedures of retrofitting a previously built home with the purpose of receiving a FORTIFIED Roof or Silver designation.For any questions following the episode, please reach out to Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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11:19

FORTIFIED Resilience (Pt. 2) - Load Path Verification...

The FORTIFIED Factor ·

2025/09/12

In Part 2 of our FORTIFIED Resilience series, we dive into how evaluators verify and validate a home’s continuous load path — the crucial process that ensures every connection in the structure is tied together to stand up to high winds. We’ll explain what evaluators look for, why it matters for homeowners, and how this step helps guarantee a stronger, safer home.For any questions following this episode, call Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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13:06

FORTIFIED Resilience (Pt. 1) - Continuous Load Path...

The FORTIFIED Factor ·

2025/09/05

In this episode, our AI moderators break down the backbone of the FORTIFIED Gold Standard: the continuous load path. Learn how specific materials and construction techniques work together to help these homes stand strong against severe weather.If you have questions after listening—or want to learn how FORTIFIED can strengthen your home—reach out to Knockout Inspections for expert guidance at 855-GO-FOR-KO or visit fortifiedhome.com.

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9:34

FORTIFIED Zones: Hurricane vs. High Wind

The FORTIFIED Factor ·

2025/08/29

Think FORTIFIED Standards are the same everywhere? Not quite! Depending on where you live, your home’s requirements change to match your region’s biggest wind threats. In this quick episode, we’ll unpack what makes the Hurricane Zone different from the High Wind Zone—and why it matters for your home.For any questions following this episode, contact Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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7:20

FORTIFIED Professional Network Directory

The FORTIFIED Factor ·

2025/08/22

Starting a FORTIFIED project and not sure where to begin? Have no fear! IBHS provides a directory of professionals who are certified in FORTIFIED services - including roofers, builders, engineers and evaluators. In this episode, we'll discuss how to use this tool to find the right experts for your project.For any questions following this episode, contact Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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11:58

IBHS Roofing Roadmaps

The FORTIFIED Factor ·

2025/08/15

Tune into this episode of "The FORTIFIED Factor" to learn about the roofing roadmaps developed by IBHS to identify key components of a roof and how they should be constructed in order to achieve the FORTIFIED Roof Standard.For any questions following this episode, please call Knockout Inspections at 855-GO-FOR-KO or visit fortifiedhome.com.

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10:21

Wind-Driven Rain Research by IBHS

The FORTIFIED Factor ·

2025/05/23

In this episode, we dive into the groundbreaking research from the Insurance Institute for Business & Home Safety (IBHS) on wind-driven rain — a powerful but often underestimated force in severe storms. Join us as we explore how IBHS scientists simulate hurricane conditions in their state-of-the-art lab to better understand how rain penetrates buildings during high-wind events. You'll hear how this research directly influences FORTIFIED Home™ standards, improves building practices, and

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18:29

IBHS Hail Testing Protocols on Asphalt Shingles

The FORTIFIED Factor ·

2025/05/16

Did you know a #FORTIFIEDRoof is a roof that's more resilient against hail damage?In this episode of The FORTIFIED Factor, we take you behind the scenes at the Insurance Institute for Business & Home Safety (IBHS) to explore how asphalt shingles—the most common roofing material in the U.S.—are put to the test against hail. Whether you're a roofer, homeowner, or inspector, this deep dive into hail impact testing will give you a new appreciation for science-backed protection.For questions

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31:35

Commercial Building FORTIFIED Standards

The FORTIFIED Factor ·

2025/05/09

Did you know that commercial buildings can be built or retrofitted to FORTIFIED standards? In this episode, we learn how the residential construction methods are modified and applied to a different kind of development.For any questions following this episode, give Knockout Inspections a call at 855-GO-FOR-KO or visit fortifiedhome.com.

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5:59

Why IBHS Renamed FORTIFIED Bronze

The FORTIFIED Factor ·

2025/05/02

When the FORTIFIED Home Program first began, the three tiers of designations were known as Bronze, Silver and Gold. But in 2019, IBHS changed Bronze to "Roof." Want to know why? Take a listen to this quick 5-minute episode of The FORTIFIED Factor Podcast and find out!If you have any questions following this episode, give Knockout Inspections a call at 855-GO-FOR-KO or visit fortifiedhome.com.

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11:05

FORTIFIED Gold - Home Protection Against Severe Weather

The FORTIFIED Factor ·

2025/04/25

What can keep your home in one piece when severe weather strikes? In this episode, our AI hosts discuss what makes FORTIFIED Gold the true "gold standard" of home construction when severe weather is a regular reality.For any questions following the episode, visit fortifiedhome.com or call 855-GO-FOR-KO.

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14:18

FORTIFIED Silver - Storm Damage Resistance

The FORTIFIED Factor ·

2025/04/18

Is your chimney braced properly to withstand severe storms and high winds? In this episode, our AI hosts are checking out facets of the FORTIFIED Silver that make homes more resilient to hurricane and tornado-force winds. We're moving beyond the roof to examine home elements like gables, soffits, windows and more.For any questions following the episode, visit fortifiedhome.com or call 855-GO-FOR-KO.

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13:48

Strengthen Mississippi Homes - FORTIFIED Roof Grant...

The FORTIFIED Factor ·

2025/04/11

In this episode of The FORTIFIED Factor, we’re shining a spotlight on the Strengthen Mississippi Homes program — a game-changing grant initiative helping homeowners across the Magnolia State upgrade to a FORTIFIED Roof. Join us as we break down how the program works, who qualifies, and what makes a FORTIFIED Roof so essential in protecting homes from hurricanes and severe weather. For questions following the episode, contact the Strengthen Mississippi Homes program by calling 1-800-562-2957

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19:52

Design Pressure Ratings & FORTIFIED Homes

The FORTIFIED Factor ·

2025/04/04

In this episode of The FORTIFIED Factor Podcast, we break down design pressure ratings and their crucial role in building resilient, FORTIFIED homes. Understanding how windows, doors, roofs and other structural components are rated for wind and pressure resistance can make all the difference when preparing for severe weather.Have questions after listening? Knockout Inspections is here to help! Contact us at 855-GO-FOR-KO or visit GoForKO.com for expert guidance on building stronger, safer

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