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PODCAST

Done By Lunch

With automations, AI and everything else available to online entrepreneurs, why does it still feel like our work is never-ending? Listen to Episode 1 to hear Jerry Potter explain the simple realization he had that changed everything, and now allows him to be done running his business by lunch everyday. Spoiler alert: It’s not time management hacks. Then Season 2 picks up as Jerry rebuilds his Done By Lunch business after a pivot.

business entrepreneurship

All Episodes

18:39

3 Things You'll Need To Get Sales In 2026

Done By Lunch ·

2026/01/09

I spend a lot of time thinking about the future, and even though I hate being wrong, I'm sharing 3 predictions for what you'll need to make sales in 2026 - and beyond. Mentioned in this episode: Scale your income and business without having to work more or hire a team with Done By Lunch Coaching. Have me develop and/or review your YouTube strategy in YT90 Activation Lab. When you're ready... ➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes ⏰ Start g...

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18:00

3 Cautionary Lessons About AI

Done By Lunch ·

2025/12/05

Have you ever leaned on a tool so hard that, when it suddenly wasn't available, you felt like you couldn’t work without it? I watched someone go through that with AI this year, and it made me stop and rethink how I’m using it myself. Today I want to share 3 cautionary lessons about AI, along with how I'm using it, and more importantly how I'm NOT using it. Mentioned in this episode: Social Media Marketing World & AI Business WorldVideo: How Much YouTube Paid Me When you're ready... ➡️ Ma...

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20:56

3 NEW Lessons From A Messy Membership Launch

Done By Lunch ·

2025/11/21

In this episode, I share the behind-the-scenes lessons learned from launching my new YT 90 Growth Lab membership, including why launching messy can be okay, and how an offer that's "too good" can backfire. When you're ready... ➡️ Make sure to follow/subscribe here in your app to get notified of Bonus Episodes ⏰ Start growing a YouTube channel in only 90 minutes a week with my YT90 Roadmap 📥 Join thousands of entrepreneurs and get the Done By Lunch newsletter 📺 Subscribe on YouTube for

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22:08

Before You Create a New Offer, Try This

Done By Lunch ·

2025/11/14

Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...

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17:32

Make Yourself Immune To Shiny Object Distractions

Done By Lunch ·

2025/11/07

Shiny objects don't always look like distractions—sometimes they feel like legitimate opportunities that could change everything. In this episode, discover the single question that instantly reveals whether something deserves your attention or is just another red herring pulling you away from what actually drives results. Plus, learn the two-step system for protecting your focus before the chaos of daily business demands takes over. When you're ready... ➡️ Make sure to follow/subscribe here...

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16:58

The High Leverage Guarantee That Guarantees More Sales

Done By Lunch ·

2025/10/31

I used to be freaked out about offering money-back guarantees, but eventually I learned how to do it effectively, and in a way that I LOVE offering them! I'm breaking that down in this episode. 00:00 — What if your biggest business fear could actually unlock more sales? 01:45 — How a simple idea and a quick launch led to unexpected results. 05:05 — The secret math behind guarantees 08:30 — The wording that changes how people feel about your offer 12:00 — What most people won’t tell you—and ho...

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18:02

How To Make More Offers When Selling Makes You...

Done By Lunch ·

2025/10/24

You need to make more offers. So do I. Only 3-7% of your audience is ready to buy at anytime. But how can you do that if selling makes you uncomfortable? In this episode I'll share what I'm doing to remove the pressure and still make lots of sales. 0:00 – Why you might be missing out on sales (and what most people never realize) 1:00 – A behind-the-scenes look at a new offer (and what happened when I shared it) 2:52 – The real reason selling feels hard - and a mindset shift you might need 4:0...

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20:55

Getting Paid To Stop Procrastinating

Done By Lunch ·

2025/10/17

In this episode I'm kicking of Season 2 with a totally new format that hopefully will be helpful (let me know!). 🤞 00:00 Introduction to Season Two 00:25 What is a Done by Lunch Business? 01:52 High Leverage Assets Explained 04:12 Low Leverage Assets vs. High Leverage Assets 05:23 Rebuilding my Done by Lunch Business 08:27 Getting Paid to Stop Procrastinating 09:52 Building a Multipurposing Engine 17:15 My High Leverage Tasks For Next Week Stop missing out on views and leads - make sure all

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17:58

Why I Pre-Announced My YouTube Channel (And Some...

Done By Lunch ·

2025/07/31

I'm sharing how I am launching a brand new YouTube channel from scratch so you can copy the strategy, as well as why some people didn't like the fact that I announced the channel before it was ready. 00:00 Announcement 03:24 Why I Announced Early 06:11 My Pre-Launch Strategy 06:55 Unique Premise: YouTube in 90 Minutes 09:26 Launch Process & Early Results MENTIONED IN THIS EPISODE: My new channel: https://www.youtube.com/@scaleonyoutubeYT90 Roadmap (Grow on YouTube in 90 minutes a week): h...

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7:38

Stop Your Podcast From Losing Leads (3 Easy Fixes!)

Done By Lunch ·

2025/06/12

An episode of your podcast that only gets 50 downloads but generates 10 warm leads is more valuable than one that gets 100 downloads but only 2 warm leads. Yet as entrepreneurs we usually spend too of our time chasing more downloads! Even if you are only getting a handful of downloads, the 3 easy fixes I'm sharing in this episode could dramatically increase the warm leads you get. Listen now, and fix this starting with your very NEXT episode. 👉 For even more leads, combine what you lear...

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8:45

How To Deal With Hateful Comments Online

Done By Lunch ·

2025/05/29

This will happen to everyone, so let's talk about how to deal with hateful comments online so you're ready when it does. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE): https://mrjerrypotter.com/done-by-lunch-entrepreneurs-newsletter/?utm_source=youtube&utm_medium=description&utm_campaign=en Leave a (hopefully nice) comment on YouTube about this episode: https://youtu.be/xtcRASWinBs Make sure all 12 parts of your YouTube channel are optimized:

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12:18

Evacuation Test for Your Business (Efficiency Hack)

Done By Lunch ·

2025/05/15

What would happen if you inspired the urgency of evacuation to streamline your business. Inspired by a true story. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The news story I heard that inspired a fast way to declutter my businessThe 3 questions to ask yourself to streamline quickly Want A Podcast That Grows Your Audience, Authority & Income? Get our 2025 Podcasting Blueprint for Online Entrepreneurs: http://donebylunch...

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8:48

How To Build A Dream Business Online (3 Simple Steps!)

Done By Lunch ·

2025/04/24

We start businesses for freedom, but most of us go about it the wrong way (myself included!). But now I'm sharing what I figured out. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: How we're defining a "dream business"The only 3 things your business needsHow entrepreneurs get time freedom wrongGet the full Show Notes: https://donebylunchpodcast.com Recommended next episode: Choosing THE Asset That Will Build Your Multi 6-Figure ...

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09:42

How Less Than 100 YouTube Subscribers Transformed My...

Done By Lunch ·

2025/04/10

Struggling on YouTube? Don't quit. I'm sharing how less than 100 subscribers transformed my life.👉 Make sure your channel (new or old) has all 12 areas optimized with the YouTube Incubator workshop: https://donebylunch.co/youtube-incubator/👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE)----------In this episode:The sad reality my channel started withRealistic YouTube journeysThe BIG early mistake I madeWhy small channels can be powerfulWhy you shouldn't just start

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11:15

What They WON’T Tell You About Podcasting on YouTube

Done By Lunch ·

2025/03/27

Is podcasting on YouTube worth it? Yes and No.👉 Traditional podcasts usually fail on YouTube, but here's how to make sure yours works: https://donebylunch.co/3-secrets-to-a-successful-podcast-on-youtube----------In this episode:Is Podcasting on YouTube Worth They Hype?Will People "Watch" Someone Just Talk? Why Just Putting A Podcast On YouTube Won't WorkReasons Video Podcasts Are Better Than Audio OnlyWhy Podcasts Often Fail On YouTube3 Secrets To A Successful Podcast on YouTube:

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14:06

My Best Course Launch Ever (But I’d Still Change...

Done By Lunch ·

2025/03/13

This was my best online course launch ever with 37% of people joining the program - but there was one big mistake that probably cost me even more, and it had nothing to do with strategies or tactics.👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE)----------In this episode:The one thing that 47% of buyers had in commonA big thing that went wrong that had nothing to do with strategy or tacticsTwo elements of my offer that made it really appealing for the right

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15:25

Podcast Downloads STUCK!?! Listen Before Wasting More...

Done By Lunch ·

2025/02/27

If your Podcast Downloads are STUCK, these are the 3 most common, but easily missed reasons why.👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE)----------In this episode:The reason podcasters don't get new listens even when you feel like you're promoting everywhereThe mistake our brains make when promoting that hurts our download numbersThe reason well-loved podcasts aren't getting sharedGet the full Show Notes: https://donebylunchpodcast.com Recommended next

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13:20

BEST Content Platform For Entrepreneurs! (Podcast vs....

Done By Lunch ·

2025/02/06

Stuck on Podcast vs. YouTube for your business or personal brand? This episode will help you choose before committing.👉 3 Secrets To A Successful Podcast On YouTube (FREE): https://thenewwaytopodcast.com/?utm_source=podcast&utm_medium=description&utm_campaign=en👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE)----------In this episode:Why YouTube & Podcasts are both great options for entrepreneurs who want to grow their authority and lead generationThe top

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18:23

Launching My New YouTube Course Step-By-Step (How To...

Done By Lunch ·

2025/01/23

Sharing my 4 phases of launching an online course by explaining how I'm launching my new YouTube course for entrepreneurs (and my potential $20,000 mistake).👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE)👉 Join the YouTube Incubator to properly optimize your channel (Not free but powerful!)----------In this episode:The 4 phases I use to launch an online courseLeads PhaseOpportunity PhaseHand Raising PhaseOffer PhaseWhen you're ready:➡️ Make sure to follow/subscribe

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15:16

Podcast Marketing Strategies (14 Free Marketing Ideas...

Done By Lunch ·

2024/12/23

I'm sharing 14 podcast marketing strategies, and every one of these free marketing ideas can bring new people into your show.👉 Want the full list of 25 Podcast Marketing Strategies? Get it here ➜ https://donebylunch.co/podcast-marketing-strategies/----------In this episode:Podcast marketing strategies for Social MediaPodcast marketing strategies for YouTubePodcast marketing strategies for shows with guestsPodcast marketing strategies for shows without guests👉 Join thousands of entrepreneurs and

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