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PODCAST

The MarTech Matrix

The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.

business marketing

All Episodes

00:44:24

Kill the ROAS Crutch: Build a Profit Stack

The MarTech Matrix ·

2025/11/14

For years, ROAS (Return on Ad Spend) was the go-to metric for performance marketers. It was simple, clear, and instantly gratifying — the higher, the better. But as Mark Deruyter points out in our latest episode of The MarTech Matrix, that once-reliable metric has quietly become one of the most misleading KPIs in modern marketing.We cover:The Problem with ROASThe Better Stack: MER, CAC, and LTVMeasuring What MattersHow AI Is Changing the GameSpeed, Fit, and Impact: A New Way to Buy TechTakeawaysROAS

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00:35:52

See What Your Ads SOLD: From Proxy Metrics to Real...

The MarTech Matrix ·

2025/10/31

Presented byThe MarTech Matrix — a Blurbs production helping marketers find clarity in the chaos of MarTech. No fluff. Just the truth.SummaryMarketers have been “data-driven” for years—but mostly by proxies. In this conversation, Attain President & COO Ben Kartzman joins host Sean Simon to show how connecting ad exposure to permissioned, first-party purchase data changes everything: measure real sales, optimize mid-flight, and build smarter audiences with competitive switching insights. If

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00:42:21

Podcasts Audio: The Hidden Growth Channel Every Brand...

The MarTech Matrix ·

2025/10/24

Podcasting has never been more culturally relevant. Listeners are engaged, loyal, and attentive — yet the channel continues to punch below its weight when it comes to marketing budgets. Despite commanding millions of daily listeners and deep audience trust, podcast advertising still accounts for a small fraction of total media spend. So what’s holding it back? And what will it take for audio to claim its rightful share of the marketing pie?In this episode of The MarTech Matrix, host Sean Simon sits

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00:41:23

CTV Thriving, Confusing, and Ready for Clarity with...

The MarTech Matrix ·

2025/10/01

Welcome to the Martek Matrix, where we delve into the dynamic world of Connected TV (CTV) advertising. Hosted by Sean Simon, alongside industry experts Dan Larkman, CEO of Keen’s Digital, and Rick Egan, owner of Riviera Marketing, we explore the challenges and opportunities in the rapidly evolving CTV landscape. From fragmented platforms to innovative solutions, our discussions aim to provide clarity and actionable insights for brands navigating this exciting channel. Join us as we cut through the

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00:33:43

Faster eCommerce Websites Matter: The MarTech Matrix

The MarTech Matrix ·

2025/09/16

In this episode of the MarTech Matrix, Sean Simon interviews Arthur Root, CEO of Nostra, discussing the critical importance of site speed for e-commerce brands. Arthur explains how Nostra enhances website performance through its Edge Delivery Engine, optimizing load times and improving personalization without compromising user experience. The conversation delves into the technical aspects of site speed, the role of cookies in personalization, and how Nostra integrates seamlessly with existing tech

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00:31:12

Modern Media Measurement: A Marketer’s Superpower

The MarTech Matrix ·

2025/09/08

TakeawaysPixels are broken. Nearly half of online conversions (42%) go untracked due to blockers, privacy settings, and attribution window limitations.Sales aren’t just on your site. 40% of eCommerce sales happen off-site (Amazon, Walmart, marketplaces), invisible to pixel tracking.Ad spend leakage. 17% of spend goes into channels like audio and TV that pixels can’t measure, leaving major blind spots.Last click is lazy. It oversimplifies the customer journey, rewarding the final step and ignoring

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00:58:04

Amazon & Direct Sales: A Balancing Act

The MarTech Matrix ·

2024/12/01

In this conversation, Andrew Maff and Sean Simon delve into the complexities of marketing in the e-commerce landscape, particularly focusing on the challenges and strategies surrounding Amazon selling and direct-to-consumer (D2C) approaches. They discuss the importance of balancing Amazon sales with D2C growth, the operational challenges brands face, and the significance of utilizing the right marketing tools. The conversation also touches on the nuances of 1P versus 3P selling on Amazon, revenue

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00:52:16

Mark Cuban, broadcast.com, and AI: A Journey from...

The MarTech Matrix ·

2024/11/09

In this engaging conversation, Sean Simon and Robert Davidman explore their intertwined careers, starting from their early days at AudioNet and Broadcast.com to the evolution of marketing technology. They discuss the impact of the Yahoo acquisition, the rise of Fearless and LS Digital, and the importance of integrating technology into marketing strategies. The conversation also delves into the role of AI in marketing, the future of agencies, and emerging trends in advertising technology, emphasizing

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00:59:41

The SMSpocalypse is Here—Politicians, Marketers, and...

The MarTech Matrix ·

2024/10/18

In this conversation, Sean, Scott, and Garin discuss the increasing prevalence of SMS marketing, particularly in the context of political campaigns, and the challenges it presents to consumers. They explore the trends in SMS marketing, the importance of customer-centric strategies, and the differences between SMS and WhatsApp as marketing tools. The discussion highlights the need for brands to adopt effective engagement strategies that consider the frequency and relevance of their messages to avoid

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00:41:05

The MarTech Matrix with Luiza Libardi

The MarTech Matrix ·

2024/10/07

SummaryIn this conversation, Luiza shares her journey with FlueVog, a unique shoe brand that has transitioned from offline to online sales. The discussion covers the importance of storytelling in marketing, the challenges faced during the pandemic, and the pros and cons of having a homegrown e-commerce system. Luiza emphasizes the significance of personalization in customer experience and the brand's efforts to build relationships beyond transactions through community engagement and events. The

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00:39:12

The MarTech Matrix with Former Breeo Leader

The MarTech Matrix ·

2024/09/30

In this conversation, Mike Cantafio shares his extensive experience in e-commerce, particularly in the high-end outdoor product market. He discusses the unique challenges faced during the COVID-19 pandemic, the importance of adapting marketing strategies, and the significance of customer engagement and education in driving sales. Mike emphasizes the need for effective website optimization, the role of traditional media in brand awareness, and the complexities of measuring marketing effectiveness in

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00:33:39

The MarTech Matrix with Aaron Zagha, CMO, Newton Baby

The MarTech Matrix ·

2024/09/22

SummarySean and Aaron Zagha discuss the intersection of marketing and e-commerce, exploring the unique challenges and strategies faced by brands in the digital landscape. Aaron shares insights on the importance of integrating marketing with e-commerce, the extensive use of technology and tools, and the complexities of influencer marketing. They delve into measurement and attribution, the impact of AI on marketing strategies, and the significance of personalization in customer engagement. Aaron also

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00:25:28

Business Content: Distribution, Discoverability, and...

The MarTech Matrix ·

2024/07/31

SummaryVideoXRM is a business media platform that centralizes, indexes, and categorizes company videos, providing visibility, distribution, and business intelligence. It differs from company websites by offering more content and precise and relevant search capabilities. The platform serves as a two-sided marketplace, connecting companies that upload content with viewers who search for specific business content. The business model is freemium, with enhanced visibility options available for a fee

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00:39:31

Owning the Sales Channel: Easy App Tech for Brands

The MarTech Matrix ·

2024/07/20

AppBrew is a platform that helps brands build high-performance sales channels through mobile apps. They aim to democratize access to app technology and provide brands with a native mobile app experience that enhances customer engagement, increases conversion rates, and leverages data for personalized marketing. The platform integrates with popular e-commerce platforms like Shopify, Magento, and Salesforce, allowing brands to sync their inventory, pricing, and product information in real-time

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00:48:39

It's Not Google's Fault, It's the U.K.'s

The MarTech Matrix ·

2024/06/20

SummaryIn this conversation, Sean and Jason Gillespie discuss their experiences working together at Criteo and the impact Jason had on Sean's understanding of retargeting. They also delve into the concept of deep learning and neural networks, and how RTB House, a direct competitor of Criteo, is using these technologies in retargeting. They explore the future of retargeting in a cookie-less world and the role of Google's Privacy Sandbox in maintaining privacy while still enabling

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00:49:24

User Generated Content: It's Power in Marketing &...

The MarTech Matrix ·

2024/06/17

SummaryCohley is a software platform that helps consumer brands generate content, including photos, videos, and product reviews. It focuses on creating content that fosters connection and trust between brands and consumers throughout the consumer journey. Cohley facilitates the relationship between brands and creators, allowing brands to tap into a network of over 100,000 creators. The platform also integrates with various channels and provides tools for brands to communicate directly with creators

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00:49:24

Harnessing the Power of User-Generated Content in...

The MarTech Matrix ·

2024/06/14

SummaryColey is a software platform that helps consumer brands generate content, including photos, videos, and product reviews. It focuses on creating content that fosters connection and trust between brands and consumers throughout the consumer journey. Coley facilitates the relationship between brands and creators, allowing brands to tap into a network of over 100,000 creators. The platform also integrates with various channels and provides tools for brands to communicate directly with creators

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00:53:12

Retailers Are Turning Into Media Powerhouses

The MarTech Matrix ·

2024/06/07

Greg Stellato discusses the vision and objectives of M3, a brand advertising company focused on helping specialty retailers generate additional revenue through brand advertising and sponsorship opportunities with Fortune 1000 advertisers. The conversation delves into the challenges faced by retailers, the evolution of brand advertising, the differences between retail media and commerce media, and the impact of programmatic advertising on brand safety and consumer experience. The conversation delves

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00:54:07

Personalized eCommerce Website Experience are a Reality

The MarTech Matrix ·

2024/06/01

The conversation covers the acquisition of Intellimize by Webflow, the unique features of Intellimize's A-B testing and personalization products, the challenges of integrating acquisitions, and the founding story of Intellimize. It also delves into the application of machine learning and AI in personalization, the impact of personalization on user experience, and the potential for personalized experiences on e-commerce websites. The conversation delves into the application of AI and machine

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00:36:54

A Window into the Walled Gardens: Who are Your...

The MarTech Matrix ·

2024/05/24

SummaryConsumer AI, offered by Profit Wheel, helps brands gain insights about their customers and target high-value audiences. The platform uses AI and cohort-level data to analyze customer behavior and interests, allowing brands to understand their customers better and find new potential customers. By uncovering common themes and interests among customer cohorts, brands can optimize their advertising and marketing strategies. Consumer AI offers various services, including audience identification,

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38 results

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