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PODCAST

FuzeCast Podcast

MotoFuze, a division of FuzeCast, is revolutionizing how automotive dealers connect with consumers and engage employees with the industry"s first Customer Experience Management (CEM) system. Our podcast is dedicated to providing FuzeCast users with the latest information and trends in social media advocacy and digital engagement technology. Visit us at motofuze.com

business management & marketing

All Episodes

02:55

72% of Marketers Say Social Media Helps Them Build...

FuzeCast Podcast ·

2015/08/28

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales. So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing. A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace. So when it comes to earning the trust of

02:19

73% of Americans Have a Social Media Profile-99...

FuzeCast Podcast ·

2015/08/22

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the U.S. population has a social media profile—a 6% increase from last year. This is a significant statistic that represents the sway social media has within the U.S. marketplace.As your dealership processes the dramatic impact social media has on the consumers and the way they now shop and research goods and services, it’s important to

03:03

74% of Consumers Rely on Social Networks When Shopping

FuzeCast Podcast ·

2015/08/14

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up. Social media’s importance to consumers is becoming more and more apparent as higher numbers of individuals lean on various networks like Facebook,

29:38

Host Joey Little with Susan Givens, Publisher with ...

FuzeCast Podcast ·

2015/08/13

From Susan Givens, Publisher of AutoSuccess Magazine Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be the measure of achievement on the surface, the most successful dealerships know that selling a car is only the first step on the road to lasting success. In the pages of AutoSuccess, many of our articles deal with the subject of customer loyalty and retention, and how important — and beneficial — it is to the health of your dealership

03:41

75% of the World's Leaders are On Twitter

FuzeCast Podcast ·

2015/08/07

Tweet Your Leaders...75% of the World's Leadership is on Twitter Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position. Now, however, things are quite a bit different. In fact, the power of Twitter has taken hold of nearly everyone, so much so that in 2013 individuals could

33:31

Subi Ghosh, Dealer Authority's EVP of Marketing with...

FuzeCast Podcast ·

2015/08/05

Subi Ghosh, Executive Vice President of Dealer Authority Joins Host Joey Little When it comes to giving dealers what they need from a marketing perspective, it’s important to have a strategy that utilizes hands-on dealership experience. That’s one of the things that helps Dealer Authority to separate itself from the competition. We take “car people” and train them about marketing versus taking marketing people and trying to teach them about automotive. With Subi Ghosh as our Vice President of

05:16

76% of Women are Active Social Media Users

FuzeCast Podcast ·

2015/08/03

It's probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading to more expressive posts and interactions. For businesses and dealerships who reach these consumers, this means women are open to sharing their experiences and recommendations with their online social circles. According to

29:32

Joey Little and Jennifer Briggs One-on-One at Feldman...

FuzeCast Podcast ·

2015/07/30

Jennifer Briggs is a self-described numbers wonk. A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit. Her goal is to create a mini version of AutoNation's new digital strategy, which relies on strong websites and Google placement to reduce reliance on third-party shopping sites for prospects. "I want to go from 10 websites to three mega-websites, she said. Briggs is well on the

02:06

Meet FuzeCast

FuzeCast Podcast ·

2015/07/28

This is a short intro/explainer video we created to share all FuzeCast can do for your dealership. We'd love to get your feedback! #StrongerTogether

27:28

MotoFuze Strategy Team with Data Scientist, Paul Chua

FuzeCast Podcast ·

2015/07/23

MotoFuze Strategy Team welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the MotoFuze Development Team. Most of us don't exactly understand what he does, but we know it's smart and important.

21:43

MotoFuze Strategy Team Roundtable-Evolution of...

FuzeCast Podcast ·

2015/07/14

The way businesses communicate with one another has evolved drastically over the years and at the speed of light over the last decade. Join MotoFuze VP of Social Strategy Joey Little, Content and Marketing Director, Kristin Huntley and Director of Product, Cody Garnett for this roundtable discussion highlighting the importance of having a #strongertogether strategy for communication at your dealership that's designed to deliver a positive customer experience from the first interaction with your

18:11

Charlene Li, author of Engaged Leadership: A Strategy...

FuzeCast Podcast ·

2015/07/07

To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership. Charlene is the Founder and CEO of Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed,

35:47

Tracy Myers with our host Joey Little, talking Social...

FuzeCast Podcast ·

2015/06/19

Tracy Myers is a 7X Best-Selling Author, 2X Emmy Winning Movie Producer, 7X Telly Award Winner, Speaker, Wrestling Promotor, Entrepreneur & Automotive Industry Leader. To learn more about Tracy Myers visit his website: http://www.tracymyers.com/ For information about the Unfair Advantage Mastermind Group visit: http://unfairadvantagemastermind.com/

24:00

Social Strategy Roundtable with Team MotoFuze -...

FuzeCast Podcast ·

2015/06/18

Sites we referenced today: strikingly.com [website builder] visualize.me [infographic from your LinkedIn profile] Want more? http://motofuze.com/blog Follow Joey Little on Twitter @sociallittleman Follow Julian Johnston on Twitter @julianjohnston Follow Kristin Huntley on Twitter @seekristintweet

29:01

Laura Madison of Alan Ram Training with Joey Little...

FuzeCast Podcast ·

2015/06/16

Follow Laura on Twitter @lauradrives. To learn more about Alan Ram Training visit: http://proactivetrainingsolutions.com/ Follow Joey on Twitter @sociallittleman or find him on the Motofuze blog at: http://motofuze.com/blog/

03:16

79% of Salespeople Who Use Social Media Outsell Their...

FuzeCast Podcast ·

2015/06/15

Welcome to our series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by Motofuze VP of Social Strategy Joey Little @SocialLittleMan

02:29

80% of your posts to Facebook need to be content...

FuzeCast Podcast ·

2015/05/27

Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little. According to LinkedIn 80% of your page's posts to Facebook need to be content marketing; posts that provide information on your goods, services, culture, successes. Read more: Go Where the Customers Are - 80% of your posts to Facebook need to be content marketing.

02:16

81% of small & medium sized businesses use social media.

FuzeCast Podcast ·

2015/05/27

Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little This video focuses on the fact that according to LinkedIn 81% of small and medium sized businesses use social media in their marketing plan. Read more: Go Where the Customers Are - 81% of small & medium sized businesses use social media.

03:19

82% of consumers use Facebook for customer service.

FuzeCast Podcast ·

2015/05/27

Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little 82% of consumers use Facebook for customer service...Read more: Go Where the Customers Are - 82% of consumers use Facebook for customer service.

02:35

Facebook advertising spend increased 83% from 2013 to...

FuzeCast Podcast ·

2015/05/27

From Q1 2013 to Q1 2014, marketers have observed an 83% increase inadvertising spend on Facebook—a number that is telling for various reasons. With over 750 million users, Facebook is recognized as the world’s most popular network and a place people go to connect, keep in touch, and inspire various circles of friends and acquaintances. More and more, however, savvy marketers and businesspeople are discovering the sheer marketing power that exists on the social networking site, offering up goods

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