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PODCAST

Bank Marketing Show

Chris Bates & Dan Novalis

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today"s marketplace. It"s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you"re wanting to impact your personal success and position your company as the best choice in your market, then you"re in the right place!

business marketing

All Episodes

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Ep 96 – Crucial Considerations for your 2026...

Bank Marketing Show ·

2025/10/13

If your 2026 plan looks like 2025's...you may not be adapting to all the technology- and user behavior-driven changes that have happened this year. In this episode, Chris and Dan chat about all these changes, and lay out a simple checklist to use as...

en-us

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Ep 95 – AI Search – How to Stay Ahead of the Curve

Bank Marketing Show ·

2025/09/29

Is SEO really dead—or is AI search just the new shiny object? In this episode, Chris and Dan break down the buzz around Generative Engine Optimization (GEO) and what it actually means for community banks. (spoiler: SEO isn’t going anywhere, but...

en-us

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Ep 93 – Use AI to Build a 90-Day Content Calendar (in...

Bank Marketing Show ·

2025/09/01

EP 93: Use AI to Build a 90-Day Content Calendar (in Real Time) In this second hands-on demo (see Ep 89: AI Starter Kit for the first one), Dan shares his screen to walk through a real example: how a custom GPT can take just three real customer...

en-us

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Ep 91 – Autumn Jose – Creating Social Stars for...

Bank Marketing Show ·

2025/08/04

Can your employees become your most powerful marketing tool? In this episode, we sit down with Autumn Jose, AVP and Brand Marketing Coordinator of Civista Bank to talk about how she turned a simple idea into a thriving employee advocacy program—and...

en-us

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Ep 90 – The Power of Connection with Neil Stevens...

Bank Marketing Show ·

2025/07/21

The Power of Connection with Neil Stevens Connection – with your team, your bank, your customers, and your own self - is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel...

en-us

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Ep 88 – Skill Building In The Age of AI

Bank Marketing Show ·

2025/06/19

In this episode, Dan and Chris explore how AI is reshaping the bank marketing world— and what marketing professionals need to do to stay ahead. From prompting effectively in ChatGPT to building efficient workflows and bringing human insight to...

en-us

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Ep 87 – Essential Website Strategy Insights with...

Bank Marketing Show ·

2025/06/09

Ep 87 – Essential Website Strategy Insights with Brent Feldman Many community banks don’t hesitate to invest hundreds of thousands, or even millions, in a new brick and mortar branch—but balk at the cost of a new website. In this episode, we...

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Ep 85 – Turning Stories Into Strategy – Humanize Your...

Bank Marketing Show ·

2025/05/12

Turning Stories Into Strategy: Humanizing Your Brand Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while...

en-us

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Ep 84 – Guerrilla Marketing – High-Impact Engagement...

Bank Marketing Show ·

2025/04/28

Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can’t pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked...

en-us

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Ep 83 – The Future of Community Bank Marketing with...

Bank Marketing Show ·

2025/04/14

Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From...

en-us

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Ep 81 – Traits of a Successful Marketing Director

Bank Marketing Show ·

2025/03/17

We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any...

en-us

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Ep 80 – Marketing in a Cookieless Future with Hollie...

Bank Marketing Show ·

2025/03/03

Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out,...

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Ep 79 – How Much Should You Spend on Marketing

Bank Marketing Show ·

2025/02/17

Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it's not! It's an investment!). In this...

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Ep 77 The Essentials and Benefits of Brand Messaging...

Bank Marketing Show ·

2025/01/20

With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online. “Brand messaging” is the collection of words, imagery, and stories that you use to explain the...

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Ep 73 – The Great Brand Refresh Tale of A Community...

Bank Marketing Show ·

2024/11/25

It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about...

en-us

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Ep 72 – The Latest Essentials In Bank Marketing...

Bank Marketing Show ·

2024/11/11

Finding the right balance between marketing and compliance is essential for community banks. The first step is ensuring that marketers and compliance officers build a trusting relationship. Compliance should always be involved in marketing decisions...

en-us

16 results

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