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PODCAST

Influence Anyone

Howie Chan, Influence Strategist @ The Behavioring Company

The #1 podcast on applied influence psychology. Each episode, I sit down with the world"s leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling

science social sciences

All Episodes

39:32

100 Episodes Later: "The Power Lies in the Pause" and...

Influence Anyone ·

2026/10/06

After 100 episodes, Howie Chan finally says the thing most podcasters won't say out loud. In this season one finale, he gets honest about the money, the growth, and the grind behind Influence Anyone.He pulls back the curtain on a question every creator eventually faces, then he turns to the 12 guests who most influenced him and how he thinks about influence, from Robert Cialdini and a $700,000 thank-you note to Navy SEAL Rich Diviney and a lesson on fear learned during Hell Week. Chapters 00:00:00

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64:21

Dissecting Persuasion: How a Black Jazz Musician Got...

Influence Anyone ·

2026/09/29

Hundreds of Ku Klux Klan members have handed their robes to Daryl Davis, a Black jazz musician who won them over by listening instead of arguing. His opening question: How can you hate me if you don't even know me?Howie Chan sits down with Joshua Bandoch, former academic, speechwriter, and author of How to Get What You Want, to unpack why that approach works and why most persuasion fails before it starts. Josh defines persuasion as shared action, not winning, and makes the case that leading with

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55:01

Neuroscience of Resistance: How to Use ‘No’ as a Way...

Influence Anyone ·

2026/09/22

Every leader, parent, and consultant runs into the same wall: resistance. Someone pushes back on an idea or a change, and the instinct is to push harder. Travis Hahler, who has led transformation work inside Google and Salesforce and worked with over 100 organizations, says that instinct is exactly backwards.In this conversation, Howie Chan sits down with Travis to unpack why the human brain treats change as a threat before it treats it as an opportunity. Travis breaks down the six neurological

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63:51

Royalty Voice Coach: "Confidence Is NOT What Makes...

Influence Anyone ·

2026/09/15

Confidence, according to one of the world’s leading voice coaches, Caroline Goyder, comes from shutting your mouth. It's a strange claim from someone who has spent her career teaching leaders how to command a room, but she has the science, the client stories, and the physiology to back it up.Howie Chan sits down with Caroline, author of Gravitas and Find Your Voice, to unpack why competence alone rarely earns anyone's attention, and why the stillest, most breath-regulated person in a meeting is

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54:10

The HYPE Formula: How Michael Schein Builds Instant...

Influence Anyone ·

2026/09/08

Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a person, but with an idea everyone else has agreed to accept without question.In this conversation, Howie Chan sits down with Michael to unpack how he turned himself from a broke, forgettable marketing copywriter into an in-demand ghostwriter and hype strategist, using the same psychological principles that built cult

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21:57

Brand Is a Memory: The Positioning Framework Behind...

Influence Anyone ·

2026/09/01

Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask.In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someone else's mind, and why trying to serve everyone leaves that memory

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53:25

The Purple Cow Effect: Freelancer Magazine Founder...

Influence Anyone ·

2026/08/25

Most people think building a community means throwing up a Circle page or a Slack channel and waiting for people to show up. Sophie Cross, founder of Freelancer Magazine, built an 800-member paid community without a single group chat, and she tells Howie Chan why that absence was intentional.In this conversation, Sophie shares how she launched her print magazine for freelancers through a fast, high momentum Kickstarter campaign, the psychological tricks she used to push past fear before hitting

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59:55

Chicken Soup for the Soul Co-Creator: From 144...

Influence Anyone ·

2026/08/18

Mark Victor Hansen got rejected 144 times before Chicken Soup for the Soul became one of the bestselling book series in history. In this episode, Howie Chan sits down with the legendary author, publisher, and co-creator of the Chicken Soup for the Soul franchise to unpack the psychology behind persistence, goal-setting, destiny, and influence.Hansen breaks down why most people never figure out what they actually want, and shares the mental technique he and Jack Canfield used to program their

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37:57

Career Pivoting After Getting Laid Off at 42 (and 3...

Influence Anyone ·

2026/08/11

In this solo episode, Howie shares a very personal story. It happened in March, 2022. A brief phone call ended his dream job and he was forced to rebuild his career. Now, in hindsight, if he could redo the 18 months that followed, there are three things he'd do (very) differently.Hit play and listen to Howie break down why being good at your job will not keep you safe in the modern workplace and how most professionals confuse personal branding with professional branding — that confusion is exactly

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70:46

The “Inner Propaganda:” How To Change Your Beliefs,...

Influence Anyone ·

2026/08/04

Howie Chan sits down with Owen Fitzpatrick, social psychologist and author of Inner Propaganda, to unpack why your brain is running a quiet campaign against your own objectivity. Owen reveals that belief has almost nothing to do with logic. It has to do with what feels right, safe, and stable. Together they break down the four different kinds of truth we mistake for objective fact, why argumentation almost never changes anyone's mind, how to build a belief growth mindset, and why your brain decides

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22:20

The 7 Signals: Why Your Attention Span Isn't Short...

Influence Anyone ·

2026/07/28

The goldfish attention span myth has been repeated in TED Talks, boardrooms, and marketing decks for years, but it never actually existed. In this solo episode, Howie Chan traces the myth back to its source, then asks a better question: if attention span isn't shrinking, what actually decides where the brain looks?Howie breaks down why psychologists rarely study attention the way we imagine it, and unpacks the deeper mechanism behind why some ideas get noticed while others disappear into the noise

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71:50

Personal Branding 101 with LinkedIn Video Pioneer &...

Influence Anyone ·

2026/07/21

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like.In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s

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11:11

The Psychology of LinkedIn Success: 5 Traits That...

Influence Anyone ·

2026/07/14

Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology. In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from

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61:55

Emotional Targeting Expert: The Secret Behind Every Sale

Influence Anyone ·

2026/07/07

Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards. In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes. Talia shares the exact interview questions she uses to uncover emotions that

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16:07

The 5 Influence Styles: Why Some People Are...

Influence Anyone ·

2026/06/30

Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information. He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, and salespeople. He reveals what

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71:20

Cognitive Neuroscientist: The Only 10% That Matters...

Influence Anyone ·

2026/06/23

Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends. You'll learn how to clarify and repeat

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13:33

You're Not Broke, You're Behaving Broke: 7...

Influence Anyone ·

2026/06/16

Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this solo episode, Howie Chan breaks down the seven science-backed reasons people stay stuck, and adds a critical bonus eighth that most people never see coming.Drawing from neuroscience, behavioral economics, and psychology, Howie explains why logic loses to emotion, why stories outperform facts, and why being talented but

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63:02

What Fundraisers Know About Human Behavior That Most...

Influence Anyone ·

2026/06/09

Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the fastest path to trust, loyalty, and lasting behavior change. Together,

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71:43

Buyer Psychology Expert Explains How To Become...

Influence Anyone ·

2026/06/02

Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible.In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding buyer psychology completely changed the trajectory of her career. They dive deep into the psychology of

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8:06

Story Selling vs. Data Selling: The...

Influence Anyone ·

2026/05/26

In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change minds and how stories psychologically prime people to care, remember, and take action. Drawing from neuroscience, behavioral psychology, and persuasion research, Howie explains how emotion drives decision-making before logic ever enters the picture. He unpacks the hidden roles stories and data play in the

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101 results

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