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PODCAST

Ecomm Breakthrough

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you"ll learn what is working for the most successful business leaders in

business entrepreneurship

All Episodes

17:27

Throwback: Protecting Your Genius - The Essential...

Ecomm Breakthrough ·

2026/02/25

In this episode, host Josh interviews Afolabi Oyerokun, co-founder of Honu Worldwide, about his journey building successful Amazon brands. Afolabi shares key lessons he’d apply if starting over: focus on innovation, automate processes, and prioritize time for rest and strategic thinking. He emphasizes creating unique products, niching down, and protecting intellectual property through patents and copyrights. Afolabi also discusses using data-driven research for product development and

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59:06

Why Amazon Wants You to Overspend on Ads, The Hidden...

Ecomm Breakthrough ·

2026/02/23

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA

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16:43

Throwback: The Secret Sauce to Scaling Your Brand -...

Ecomm Breakthrough ·

2026/02/19

In this episode, host Josh interviews James Thomson, Managing Partner of Equity Value Advisors, about scaling e-commerce brands, especially on Amazon. James shares practical advice for brand owners aiming to grow from seven to eight figures, emphasizing the importance of delegating tasks, building a competent team, and creating a three-year business plan. He discusses making brands attractive to investors, leveraging capital for faster growth, and focusing on brand equity and customer

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43:01

The Inverted Pyramid: Why Founders Stay Busy But...

Ecomm Breakthrough ·

2026/02/18

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business’s main constraint. Josh shares actionable frameworks and prioritization strategies to help entrepreneurs delegate, systemize, and concentrate

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65:41

Why 99% of TikTok Sellers Will FAIL (Hard Truth) with...

Ecomm Breakthrough ·

2026/02/17

Rafay and Graeme are the founders of The UpTik, an education and mentorship platform that helps eCommerce brands and entrepreneurs scale through TikTok. With over a decade of experience in eCommerce and short-form video, they’ve helped thousands of businesses grow on platforms like TikTok, Shopify, and Amazon using proven frameworks that drive real results. Their approach bridges the gap between traditional eCommerce and the creator economy—turning social media attention into anti-fragile

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14:32

Throwback: How Can Brands Stand Out in a Crowded...

Ecomm Breakthrough ·

2026/02/12

In this episode, the host interviews Brian Johnson, a leading expert in online advertising and Amazon conversion strategies. Brian shares actionable advice on how brands can stand out in crowded marketplaces by highlighting unique product features, understanding buyer psychology, and continuously innovating their listings. He emphasizes the importance of clear, benefit-driven messaging and regularly analyzing competitors and customer feedback. Through real-world examples, Brian illustrates

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38:37

7 Meetings Every Scaling Team Needs

Ecomm Breakthrough ·

2026/02/11

Welcome to the Ecomm Breakthrough Podcast, where I document my journey scaling an e-commerce brand and share the systems, strategies, and lessons learned in real-time. This episode introduces a scalable meeting cadence designed to improve business operations, outlining various types of effective meetings including weekly 1:1s, leadership huddles, and quarterly strategic planning sessions. Each meeting type has specific objectives and agendas to foster leadership and team alignment, ensuring

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72:46

The #1 Mistake TikTok Shop Sellers Make When...

Ecomm Breakthrough ·

2026/02/10

Today on the Ecomm Breakthrough Podcast, let’s welcome a true expert in the world of social commerce, Michelle Barnum Smith. Michelle is the founder of TTShopSellers and one of the leading voices when it comes to helping e-commerce brands unlock the massive potential of TikTok Shop.With years of marketing experience under her belt and a track record of guiding sellers through the ever-changing world of online retail, Michelle has become a go-to strategist for Ecom sellers looking to

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16:26

Throwback: Are You Missing Out on 40% of Your...

Ecomm Breakthrough ·

2026/02/05

In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sourced recipes, across Amazon posts and social media. He also highlights the benefits of hosting

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63:07

Amazon Supply Chain Secrets with Ephraim Ausch

Ecomm Breakthrough ·

2026/02/03

Ephraim Ausch, Chief Logistics Officer at Tactical Logistic Solutions. With years of hands-on experience helping brands navigate the complexities of Amazon FBA and global supply chains, Ephraim has been instrumental in guiding 7-figure sellers to scale with smarter, more reliable shipping and logistics strategies.At Tactical Logistic Solutions, he oversees everything from freight forwarding and customs clearance to warehousing and FBA prep, ensuring sellers not only get their products where

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17:12

Throwback: Don’t Let Your Listings Get Hijacked - The...

Ecomm Breakthrough ·

2026/01/29

In this episode, the host interviews Howard Thai, a former top 50 Amazon seller and founder of the Elite Seller Society mastermind. Howard discusses how his mastermind group helps sellers solve problems, access mentorship, and gain valuable resources. He shares insights on black hat tactics in the Amazon marketplace and stresses the importance of understanding these to protect your business. Howard advises sellers to fully optimize their listings, monitor for unauthorized changes, and

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52:41

Amazon Keyword Optimization is DEAD (The New Way to...

Ecomm Breakthrough ·

2026/01/27

Today’s guest is someone who’s on the cutting edge of Amazon growth strategy and tech innovation. I’m thrilled to welcome Jonathan “Jon” Tilley, the CEO and Co-Founder of ZonGuru—a powerful, AI-powered software suite built by Amazon sellers for Amazon sellers.With over a decade of experience in branding, digital strategy, and now SaaS leadership, Jon has helped thousands of serious sellers optimize their listings, scale profitably, and build businesses that last. Under his leadership,

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14:35

Throwback: Stop Hiring Helpers - Why You Shouldn't Be...

Ecomm Breakthrough ·

2026/01/22

In this episode, host Josh interviews Ryan Deiss, founder of DigitalMarketer, about the smartest way for entrepreneurs to hire their first employees. Ryan explains why business owners should avoid hiring assistants for minor tasks and instead recruit experienced professionals who can fully own critical business functions. He discusses overcoming fears around big hires, financial considerations, and the importance of mapping out your value creation process. Ryan also shares strategies for

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56:20

Ecom Cash Flow Hack: How to Borrow from Yourself, Not...

Ecomm Breakthrough ·

2026/01/20

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17:02

Throwback: Avoiding the Price Race - Build a...

Ecomm Breakthrough ·

2026/01/15

In this episode, host Josh interviews Simon Hammer, VP of Product at Vimbly Group, about acquiring and managing e-commerce brands. Simone shares a case study from the cocktail shaker market, illustrating how focusing solely on quantitative metrics led to missed opportunities. He emphasizes the importance of qualitative customer feedback, brand storytelling, and product-market fit to build lasting brands and avoid competing only on price. The discussion highlights key lessons for e-commerce

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62:49

How to Launch Products That Competitors Can’t Copy...

Ecomm Breakthrough ·

2026/01/13

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15:12

Throwback: From Optometrist to Amazon PPC Domination!

Ecomm Breakthrough ·

2026/01/08

In this episode, host Josh interviews Dr. Travis Zigler, a former optometrist who founded "Eye Love", a brand focused on healing dry eye naturally and funding free eye care clinics. Travis shares his journey from optometry to e-commerce and Amazon PPC, leading to the creation of Profitable Pineapple Ads. He discusses the importance of finding personal fulfillment beyond business, explains the 80/20 rule for Amazon advertising, and offers actionable strategies for optimizing PPC campaigns

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43:06

2026 Ecom Predictions With Ezra Firestone: The...

Ecomm Breakthrough ·

2026/01/06

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17:00

Throwback: From Suspended to Successful - Brad...

Ecomm Breakthrough ·

2026/01/01

In this episode, the host interviews Brad Allen, an Amazon seller and entrepreneur, about his journey from eBay and retail arbitrage to building a successful Amazon FBA business. Brad shares how he sourced high-end European skincare products, overcame a major account suspension and $400,000 debt, and transitioned to private label. He highlights the importance of active business management, cash flow planning, and creativity. The episode concludes with actionable advice for Amazon sellers:

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67:04

The 4 Steps to Explode Your TikTok Shop Sales in 2026...

Ecomm Breakthrough ·

2025/12/30

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