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PODCAST

Ecomm Breakthrough

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you"ll learn what is working for the most successful business leaders in

business entrepreneurship

All Episodes

17:27

Throwback: How Can Building a Community Transform...

Ecomm Breakthrough ·

2026/10/07

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Carlos Alvarez, CEO of Wizards of Ecom, the largest Amazon meetup group in the world. Carlos shares his journey as a nine-figure Amazon seller, discussing the importance of community building, both online and in-person, for e-commerce success. He reveals insights from launching and exiting 17 brands, managing 50+ businesses, and leading a team of 242 virtual assistants. Key takeaways include prioritizing profit

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50:27

Most Amazon “Brands” Are Just Private Label Arbitrage

Ecomm Breakthrough ·

2026/10/05

Chris Rawlings is the Founder and CEO of Sophie Society, an Amazon PPC expert, entrepreneur, and 7-figure seller who has helped brands navigate the complexities of Amazon advertising and scale their businesses. He’s also known for bringing a scientific, experimentation-first approach to PPC rather than simply following conventional Amazon advice. Highlight Bullets> Here’s a glimpse of what you would learn…. Building sustainable and scalable e-commerce brands on platforms like Amazon and

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32:32

AI Is Making You a Worse CEO

Ecomm Breakthrough ·

2026/10/01

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses why judgment is the most valuable skill he looks for when hiring. Drawing from his experience scaling an ecommerce brand to eight figures, Josh explains that while AI can efficiently handle repetitive tasks, human judgment remains irreplaceable for making sound decisions with incomplete information. He outlines four key indicators of good judgment, shares a Steve Jobs story about ruthless prioritization, and warns

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22:36

Throwback: From Starbucks to Amazon Empire: The...

Ecomm Breakthrough ·

2026/09/30

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Maher, founder of Cartology, an Amazon brand management agency. Michael shares his journey from managing a Starbucks to becoming an Amazon seller and agency owner. They discuss key strategies for scaling on Amazon, including the importance of product reviews, compelling visual content, and diversifying product offerings. Michael also recommends Gap Selling and My Utmost for His Highest, highlights Zapier

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39:46

She Lost Money on the First 2 Orders—Then Kept...

Ecomm Breakthrough ·

2026/09/28

Today, we’re joined by Kai Luttrell of Kreator.ai, an entrepreneur and innovator who has built experience at the intersection of e-commerce, subscription businesses, AI-powered marketing, and creator-driven growth.Kai has a unique perspective on what it takes to identify the right market, build a compelling brand, leverage influencers and creators, and use AI to move faster and create more effective marketing content.Highlight Bullets> Here’s a glimpse of what you would

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34:12

I Built a $20M Business. Yet, I Feel Like I'm 30 Days...

Ecomm Breakthrough ·

2026/09/24

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley explores the unavoidable reality of uncertainty in entrepreneurship. Drawing from his own experiences, including a 90% revenue drop during COVID-19 and pricing pressures in 2024, Josh emphasizes that fear and uncertainty never disappear, even for industry giants like Nvidia. He shares key lessons from Nvidia CEO Jensen Huang's leadership through near-bankruptcy moments and offers eight practical strategies for managing

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17:24

Throwback: Why Your Amazon Listing Needs to Stop...

Ecomm Breakthrough ·

2026/09/23

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Leo Sgovio, CEO of Convomat, an influencer and affiliate marketing software for Amazon sellers. Leo shares insights from his research on Amazon's A9 algorithm, emphasizing semantic relevance in product listings and competitor-based keyword strategies. Josh highlights actionable takeaways, including competitor targeting campaigns, keyword optimization in product images, and leveraging Amazon's search query

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48:57

The TikTok Shop LIVE Formula: Hosts, Scripts,...

Ecomm Breakthrough ·

2026/09/21

Today's guest is Jason Termechi. He is a former TikTok employee as a live account manager. He was in the world of all things live selling on TikTok, and he helped generate over $14 million of revenue through those live strategies. Now, he's working with other brands as a consultant to help them formulate their own live selling strategy and implement the playbook that he's seen work.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of live selling on TikTok for

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29:09

If Your Business Is Stuck, Don’t Make This Mistake

Ecomm Breakthrough ·

2026/09/17

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley draws from his decade-long ecommerce experience to explore the critical role of perseverance in entrepreneurial success. Using relatable analogies like video game bosses and concrete walls, Josh candidly shares his own struggles with business growth while emphasizing that persistent challenges signal worthwhile problems, not failure. He encourages entrepreneurs to combine patience with strategic focus, make incremental

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18:31

Throwback: How to Successfully Enter New Markets with...

Ecomm Breakthrough ·

2026/09/16

In this episode, host Josh interviews Andy Hooper, CEO of Global Ecommerce Experts, about expanding US-based e-commerce brands into the UK and EU. Andy shares a three-pillar framework—compliance, logistics, and online distribution—for successful international growth. He emphasizes starting with the UK, Germany, and the Netherlands, and highlights the importance of market research, mentorship, and taking action. Andy also recommends key business books and productivity tools, and invites

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37:24

TikTok Shop Performance Score Explained: The Metric...

Ecomm Breakthrough ·

2026/09/14

Anisa Casalino, Amie’s TikTok Shop ECommerce and Operations Manager that works 1:1 with Amie’s Sephora and Ulta Beauty brands to make sure their Shop is set up for success before you even send out samples to creators.Highlight Bullets:Strategies for growing sales on TikTok ShopImportance of shop operations managementUse of virtual bundles to increase average order value (AOV)Role of affiliate marketing in driving salesCustomer outreach techniques on TikTok ShopMonitoring and maintaining

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8:31

Should You Reinvest Your Business Profits or Take the...

Ecomm Breakthrough ·

2026/09/10

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles a critical question for e-commerce entrepreneurs: when to pull cash out versus reinvesting profits. Using two contrasting entrepreneur stories, he illustrates the risks of over-reinvesting and maintaining excessive working capital. Josh advocates for keeping businesses lean by maintaining minimal working capital while diversifying income outside the business. He emphasizes that since most e-commerce businesses never

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16:59

Throwback: From Chaos to Clarity - Revolutionizing...

Ecomm Breakthrough ·

2026/09/09

In this episode, Josh conducts a strategy audit for Andrew Gilliland and Dave Hunt of Action Holdings, an e-commerce asset management company in Tampa. The conversation explores their unique business model, challenges in hiring and team management, and the need for more frequent, effective performance reviews. Josh introduces a simplified review system focused on self-assessment, manager feedback, and clear KPIs, recommending reviews every four months. The discussion highlights the

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45:18

The Exact System We Use to Scale Beyond Amazon

Ecomm Breakthrough ·

2026/09/07

Maciej is the CEO of Base.com in the United States, where he’s leading the charge in helping brands remove operational bottlenecks and scale across multiple sales channels more efficiently.Before this, he was with Amazon—so he understands both sides of the ecosystem—and brings a unique perspective on what it actually takes to go from a successful Amazon business to a truly scalable, multi-channel brand.Originally from Poland and now based in Seattle, Maciej is driven by a simple but

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17:20

Why Some E-Commerce Brands Scale to $100M and Others...

Ecomm Breakthrough ·

2026/09/03

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why businesses hit growth plateaus, identifying two key factors: execution and market size. Drawing from his experience scaling an ecommerce brand to eight figures, Josh emphasizes that even skilled operators are limited by their total addressable market (TAM). He advises entrepreneurs to evaluate their market's size and growth trajectory, warning against shrinking niches like keto snacks. Josh recommends pivoting

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15:41

Throwback: How Can E-Commerce Sellers Boost Repeat...

Ecomm Breakthrough ·

2026/09/02

In this episode, host Josh interviews Jeff Campbell, a digital marketing expert and co-founder of AI Commerce. They discuss effective strategies for e-commerce sellers on platforms like Amazon and Walmart, focusing on increasing repeat purchases, leveraging first-party data, and tracking key metrics such as ROAS, CPC, and customer lifetime value. Jeff emphasizes the importance of consistent data analysis, understanding break-even points, and balancing efficiency with growth. He shares

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50:47

The Hidden Math Behind How Shopify Brands Actually...

Ecomm Breakthrough ·

2026/08/31

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets. He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here’s a glimpse of what you would learn…. Differences

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22:22

What a CEO Should Actually Be Doing in an 8 Figure...

Ecomm Breakthrough ·

2026/08/27

In this solo episode, Josh Hadley explores how the CEO's role evolves as an ecommerce business scales. He traces the journey from hands-on operator managing every detail to strategic leader focused on high-level priorities. Drawing from his own experience, including a four-week time study, Josh outlines where CEOs should invest their time at each growth stage. Key focus areas include attracting top talent, defining brand vision, building strategic partnerships, and optimizing financial

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18:09

Throwback: The Best Strategies for Building Long-Term...

Ecomm Breakthrough ·

2026/08/26

In this episode, host Josh interviews Vincenzo Toscano, CEO of an Amazon consultancy, about influencer marketing strategies for Amazon sellers. Vincenzo shares practical tips on finding and negotiating with influencers, building long-term ambassador relationships, and tracking campaign results. He emphasizes the importance of authentic partnerships and outlines team roles needed for effective influencer outreach. The discussion also covers expanding Amazon brands internationally, with

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45:34

How to Optimize GMV Max Ads on TikTok Shop (Most...

Ecomm Breakthrough ·

2026/08/24

Abbie Bekov (Head of Paid Media) shares her expertise in advanced paid media strategies and the best ways to leverage ad spend for maximum performance, including GMV Max ad campaigns.Working with The Amie TikTok Agency for who has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating original and trending content, running highly effective

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312 results

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