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PODCAST

How They Scaled It

Right Left Agency

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space,

business entrepreneurship

All Episodes

00:39:22

Build Credibility, Grow Your Business w. Rochelle Jacobs

How They Scaled It ·

2025/10/30

In this episode of How They Scaled It, I sit down with Rochelle Jacobs, Co-Founder of Naturally Serious and a Wall Street veteran who returned to her roots in skincare. Rochelle shares how she blended clinical efficacy with clean ingredients to build a brand that's redefining modern beauty. She talks about the power of partnerships, the lessons she learned launching just before the pandemic, and how learning to let go transformed her approach to growth. From bootstrapping a manufacturing facility to

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00:51:42

Sell Top-Down, Scale Faster w. Andre Wouansi

How They Scaled It ·

2025/10/16

In this episode of How They Scaled It, I sit down with Andre Wouansi, Founder of Accurate Legal Billing. He shares how he went from auditing law firm invoices to building an AI-powered platform that’s saved firms over $225M in lost revenue. Hear how he overcame industry resistance, built a product without writing code, and why mindset is his most powerful leadership tool.00:00:13 – The mindset that drives Andre as an entrepreneur00:00:52 – Introducing Accurate Legal Billing (ALB)00:01:32 – From bill

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00:42:53

Stop Selling Features, Start Selling Outcomes w....

How They Scaled It ·

2025/10/02

In this episode of How They Scaled It, I sit down with Pedro Arellano, Co-Founder and CEO of Wallabi. He shares how his 25-year journey through the data and analytics world led him to build a new kind of business intelligence platform. Listen now to learn how AI, accessibility, and empathy intersect to drive better business outcomes, and why simply having more dashboards doesn’t equate to impact.00:00:13 — Pedro introduces himself and credits his team00:00:51 — Courtney introduces Wallabi and

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00:35:55

Retail Isn’t Luck, It’s Strategy w. Elina Wang

How They Scaled It ·

2025/09/18

In this episode of How They Scaled It, I sit down with Elina Wang, Co-Founder and CEO of ESW Beauty, as she shares the inspiring journey behind her wellness-driven skincare brand.From a $25,000 bank loan and DIY packaging to launching in major retailers like Kohl’s, Target, and Whole Foods, Elina reveals the hard-won lessons of retail partnerships, building a values-driven brand, and creating standout experiences through grassroots marketing and creative events.00:00:12 – Meet Elina Wang, founder of

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00:45:06

Building Trust Then Building the Brand w. Scott Kveton

How They Scaled It ·

2025/09/04

In this episode of How They Scaled It, I sit down with Scott Kveton, Co-Founder and CEO of CaseMark, who has a track record of building companies that define categories. Scott shares how intuition, scrappiness, and relentless customer focus shaped his journey, and why AI is set to transform legal tech in the same way the iPhone reshaped mobile.00:00:13 – Scott on brand-building struggles and leaning on experts00:00:52 – Courtney introduces Scott’s career journey00:01:39 – The three T’s: team, tech,

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00:49:55

Empowering Women by Scaling Community w. Dani Pickens

How They Scaled It ·

2025/08/21

In this episode of How They Scaled It, I sit down with Dani Pickens, Founder & Chief Enablement Officer of The Executive Evolution (TEE). Dani shares how a non-compete lawsuit, career pivots, and personal grit led her to build a growing women’s network for tech and channel professionals.With over 120 members across the US, TEE is redefining mentorship and support. No dues, no gatekeeping, just real talk and real community.00:00:13 – Meet Dani Pickens and The Executive Evolution00:01:33 – From

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00:57:22

Turning Expertise Into a Scalable Brand w. Claire Bing

How They Scaled It ·

2025/08/07

In this episode of How They Scaled It, I sit down with Claire Bing, Founder and CEO of Confiance Cosmetic Group. Confiance is a beauty and personal care consulting company specializing in regulatory and supply chain solutions for domestic and international sales.Claire didn’t set out to be a regulatory expert, but today she’s behind the compliance success of over 200 clients. From her start in a donut factory to scaling Confiance into an international consultancy, Claire shares how science, systems,

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00:38:16

Niche, Value, Then Scale w. Rick Clark

How They Scaled It ·

2025/07/24

In this episode of How They Scaled It, I sit down with Rick Clark, VP of Strategic Partnerships at CloudNine and Co-Founder of The Masters Conference.Rick has been on the frontlines of legal technology for over two decades. He has co-founded and developed several successful ventures including The Masters Conference, Wave Software, and ESI Analyst that have provided cutting-edge solutions and insights for complex data challenges.From converting texts into court-ready evidence to crafting conferences

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00:46:53

Scaling Smart: Quality Over Quantity w. Brittany Lo

How They Scaled It ·

2025/07/10

In this episode of How They Scaled It, I sit down with Brittany Lo, Founder and CEO of two separate beauty companies: Beia and Beautini. In this episode, she shares how building a wedding beauty concierge gave her the insight to launch Beia, a premium body care brand solving real, often unspoken problems.From launching during a pandemic to landing major retail partners and rebranding for scale, Brittany walks us through her intentional journey of building not just buzz, but businesses that

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00:43:14

Identifying Your Brand’s “Why” w. Chelsey Hayes

How They Scaled It ·

2025/06/27

In this episode of How They Scaled It, I sit down with Chelsey Hayes, co-founder and CEO of Brown Babee. She shares how her decade-long fertility journey led to the creation of a purpose-driven skincare brand for infants and children with sensitive skin.From overcoming cancer and endometriosis to trusting her instincts and betting on herself, Chelsey opens up about building with intention, leading with story, and finding strength in community. This episode is a must-listen for early-stage founders

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00:43:46

Scaling Community Not Just Revenue w. Natalie Cantave

How They Scaled It ·

2025/06/12

In this episode of How They Scaled It, I sit down with Natalie Cantave, the co-founder of MKTG WMN—a thriving community designed to uplift women and nonbinary professionals in marketing. She shares how a chance conference meetup with her now co-founder sparked a movement, and how they’ve grown it into a mission-led, member-supported platform with real industry impact.Along the way, Natalie opens up about scaling without selling out, navigating imposter syndrome, and choosing intentionality over

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00:46:15

DTC Lessons from a Tween Skincare Breakout w. Corina...

How They Scaled It ·

2025/05/30

In this episode of How They Scaled It, I sit down with Corina Pfeffer, co-founder and COO of Pipa Skin Care, to unpack how a Venezuelan trio of moms turned a gap in the skincare market into a viral, best-selling DTC brand for tweens. With almost no paid ads, zero outside funding, and hands-on everything from fulfillment to customer service, Pipa is proving that thoughtful branding, organic growth, and a deep understanding of your customer can beat big budgets. Corina shares the scrappy strategies,

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00:53:38

How Knowing Your Numbers Drives Growth w. Kunle Campell

How They Scaled It ·

2025/05/21

In this episode of How They Scaled It, I sit down with Kunle Campbell, co-founder of Octillion Capital Partners and host of the 2X eCommerce podcast. Kunle shares how a curiosity-fueled SEO career led him to the operator seat—where he now acquires and grows wellness-first brands through a private equity-style model rooted in purpose, not just profit.Along the way, Kunle breaks down how Octillion finds hero products, why subscriptions fuel their growth engine, and what it really takes to scale

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00:35:25

How to Grow in Retail Without Selling Out w. Cat Lepetit

How They Scaled It ·

2025/04/24

In this episode of How They Scaled It, I sit down with Cat Lepetit, the visionary founder of Sun Drunk, a beach lifestyle brand rooted in joy, sustainability, and good vibes. She shares how a day at the sandbar sparked a movement and how she built a community-driven business—one pop-up at a time. Along the way, Cat opens up about letting go of corporate playbooks, embracing slow growth, and redefining what success looks like on her own terms. From hand-selecting eco-conscious materials to building a

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01:06:24

How Good Product Can Change Consumer Behavior w. Chaz...

How They Scaled It ·

2025/04/11

In this episode of How They Scaled It, I sit down with Chaz Dean, the visionary founder behind WEN Hair & Body Care. From starting out as a photographer to launching a billion-dollar beauty brand, Chaz shares how he pioneered the cleansing conditioner category, defied industry norms, and stayed true to his values—long before clean beauty was trending.He opens up about scrappy beginnings, getting burned early in business, developing a cult product in secret, and how a moment with Oprah changed

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00:54:36

Glitter, Grit, and Going Viral w. Fazit

How They Scaled It ·

2025/03/13

In this episode of How They Scaled It, I sit down with Aliette Buttelman and Nina LaBruna, the dynamic co-founders behind Fazit Beauty, the viral skincare and cosmetics brand redefining beauty with innovative patches (including their glitter freckle patches that Taylor Swift herself wore!).They share how they bootstrapped their brand with just $13K, leveraged TikTok to explode their sales, and navigated the challenges of building a business without investors. If you're a founder, marketer, or just

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00:46:20

Scaling a Luxury Brand w. Lita Cunningham

How They Scaled It ·

2025/02/27

In this episode of How They Scaled It, Isit down with Lita Cunningham, founder and CEO of Lalais, a luxury skincare brand redefining solutions for misunderstood skin.From her corporate HR career to creating an award-winning skincare brand, Lita shares how a personal frustration with available skincare options led her to take a leap into entrepreneurship. In just 13 months, Lalais has landed in Neiman Marcus, made it onto Oprah’s Favorite Things, and won multiple industry awards.00:00 Introduction

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00:40:34

Breaking Into an Untapped Market w. Lekha Vyas

How They Scaled It ·

2025/02/13

How do you build a skincare brand that breaks stigma and empowers men to look and feel their best? In this episode, I chat with Lekha Vyas, the founder and CEO of Elvy Lab, a groundbreaking men's skincare brand she launched in 2022. Lekha's journey from working with beauty giants like L'Oréal, Estée Lauder, and Chanel to becoming a trailblazing entrepreneur is inspiring. Today, Lekha is well on her way to scaling Elvy Lab into a legacy brand with lasting impact in the cosmetic hygiene

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00:45:43

Scaling DTC Brands w. Jessie Healy

How They Scaled It ·

2025/01/30

In this episode, I sit down with Jessie Healy, a celebrated marketer and the founder of Ecomm Rockets Coaching Group, a platform that helps DTC brands scale profitably by focusing on foundational business strategies. As the former owner of Webtopia, Jessie scaled her agency to 20 employees, worked with global clients, and eventually sold the business to focus on coaching and consulting.00:00 Introduction to How They Scaled It 00:52 Jessie Healy's Journey to Webtopia 04:07 Challenges and

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00:52:18

The Psychology of Scaling w. Sarah Levinger

How They Scaled It ·

2025/01/16

Customer behavior, identity, and emotions have the biggest impact on the success or failure of your marketing efforts. Still, so many businesses are unable to account for consumer psychology. This week on How They Scaled It, I had the absolute pleasure of chatting with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah is an expert at bridging the gap between psychology and marketing, helping D2C brands like Hexclad, True

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26 results

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