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PODCAST

Growthbites by GrowthRocks

Theo Moulos (GrowthRocks)

Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in

business marketing

All Episodes

4:25

S01E33 • The Core Reality and Your Hero Diagram

Growthbites by GrowthRocks ·

2025/12/17

In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world. It covers: The "Position Negative" phenomenon: Why ranking #1 in the classic ...

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3:38

S01E32 • Grow Fast, Stay Safe: The Startup Guide to...

Growthbites by GrowthRocks ·

2025/12/10

This article, “Startup Security: How to Protect Your Data, Your Users, and Your Future,” breaks down the often-ignored but absolutely critical security foundations every startup needs from day one. Instead of treating security as a late-stage checkbox or a “we’ll fix it after launch” problem, the piece reframes it as a strategic advantage one that protects reputation, builds user trust, and prevents costly disasters before they happen. It covers: why early-stage companies are prime targets fo...

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3:01

S01E31 • Turning AI Designs into Branded Elements

Growthbites by GrowthRocks ·

2025/11/04

This article, “Turning AI Designs into Branded Elements”, explores how brands can move beyond simply generating visuals with AI and instead transform those raw outputs into meaningful, on-brand assets. Instead of scattered image prompts and generic results, the piece shows how to layer story, consistency, identity and adaptation so that AI-driven visuals become one unified brand system. It breaks down: how to treat AI-generated visuals as raw material, not final output; how to weav...

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4:25

S01E30 • The War of (Mood) Boards

Growthbites by GrowthRocks ·

2025/10/24

This article, Mixboard: The Ultimate Startup Dashboard for Growth Teams, explores how startups can centralize their growth data, experiments, and insights in one powerful visual hub. Instead of scattered spreadsheets and disconnected tools, Mixboard helps founders see what drives real impact across acquisition, activation, retention, and revenue. It breaks down how to track metrics that matter, align marketing and product teams, and turn raw data into actionable growth loops. With real exampl...

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3:57

S01E29 • Growth Hacking: The Playbook for Non-Tech...

Growthbites by GrowthRocks ·

2025/09/18

This article Growth Hacking: The Playbook for Non-Tech Founders turns the spotlight away from fancy growth-hacker jargon and toward something more vital: how non-technical founders can actually build growth ethically, systematically, and without a developer for every experiment. In a landscape full of quick-fix hacks and tool overload, it argues the biggest wins come from process, curiosity, and experimentation not magic tricks. We unpack what it means to run a true growth strategy: defining ...

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3:40

S01E28 • Branded vs. Non-Branded Keywords: Why It...

Growthbites by GrowthRocks ·

2025/09/14

This episode, inspired by Branded vs Non-Branded Keywords: Why It Matters More, dives into how the tug-of-war between branded and non-branded search terms defines modern growth strategies. In an online world where visibility doesn’t always mean attention, understanding which keywords speak to recognition and which ones open doors to discovery is essential. We explore what distinguishes branded from non-branded keywords: metrics like intent, cost, and where the conversion happens i...

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3:57

S01E25 • Google I/O 2025 – What Matters Most & What...

Growthbites by GrowthRocks ·

2025/07/14

This episode, inspired by What Google I/O 2025 Means for Marketers, explores how Google’s latest wave of AI-powered updates is reshaping the digital marketing landscape—from search behavior to ad strategy and content discoverability. In an AI-curated world, staying visible requires more than optimization—it demands reinvention. We break down the key announcements from Google I/O 2025 and what they signal for the future: AI Overviews dominating search results, Project Astra redefining interact...

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3:00

S01E27 • Welcome to the Era of Story-Driven Brands

Growthbites by GrowthRocks ·

2025/07/14

This episode, inspired by The Rise of Story-Driven Brands, explores why story—not strategy decks or feature lists—is becoming the most powerful asset in modern branding. In a market flooded with noise, data, and disruption, the brands that rise above aren’t the ones shouting the loudest—they’re the ones telling the most compelling stories. We dive into what makes a story-driven brand different: clarity of purpose, emotional resonance, and the ability to connect across platforms without losing...

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3:53

S01E26 • The 3 Growth Forces: Why Some Scale and...

Growthbites by GrowthRocks ·

2025/07/14

This episode, inspired by The 3 Growth Forces: Why Some Scale and Others Stall, unpacks the deeper mechanics behind business growth—and why momentum alone isn’t enough. In a world full of rapid launches and overnight hype, sustainable growth comes down to three forces: market pull, product power, and distribution strength. We explore how these forces interact, where most companies hit friction, and why even great products can fail without the right alignment. From misreading market signals to...

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2:26

S01E24 • How Betting on the Future Made Us Stronger...

Growthbites by GrowthRocks ·

2025/07/11

This episode, inspired by How Betting on the Future Made Us Stronger Today, explores how taking bold, forward-facing risks can reshape a company’s DNA—from reactive to resilient, from uncertain to unstoppable. In a landscape where everything moves fast and breaks often, long-term thinking isn’t a luxury—it’s a growth strategy. We unpack what it means to “bet on the future” in real terms: investing in systems before they’re needed, trusting in emerging trends before they’re mainstream, and mak...

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2:33

S01E23 • AI mode – All you need to know

Growthbites by GrowthRocks ·

2025/07/10

This episode, inspired by AI Mode: All You Need to Know, unpacks how AI tools are shifting from being assistants to becoming default operating modes for marketers, creators, and tech teams. As automation embeds deeper into daily workflows, understanding how to work with AI—rather than around it—is no longer optional. We explore the core concepts of “AI mode”: what it looks like in action, how it changes decision-making, and why it's becoming essential for staying competitive. From faster idea...

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3:19

S01E22 • Is Informational Content Needed

Growthbites by GrowthRocks ·

2025/07/09

This episode, inspired by Is Informational Content Still Needed in 2024?, explores the evolving role of educational content in a digital world dominated by AI tools, zero-click searches, and shrinking attention spans. With platforms increasingly prioritizing immediate answers over deep engagement, many marketers are questioning whether blog posts, how-tos, and guides still hold their ground. We unpack what “informational content” means today—from SEO-driven articles and FAQs to top-of-funnel ...

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3:15

S01E21 • Pricing Strategy for High-Ticket SaaS With...

Growthbites by GrowthRocks ·

2025/07/07

This episode, inspired by High-Ticket SaaS Pricing Strategy: How to Sell Big Without Breaking Trust, explores the psychology, positioning, and precision behind selling premium-priced software in a competitive market. As SaaS products scale in value and complexity, so does the challenge of pricing them in a way that reflects their worth—without alienating your audience. We unpack the core pillars of high-ticket pricing: perceived value, buyer readiness, frictionless onboarding, and strategic t...

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2:35

S01E20• The Rise of Polyworking in Marketing

Growthbites by GrowthRocks ·

2025/07/03

This episode, inspired by The Polyworking Marketer: Navigating Growth in a Multi-Skilled World, explores how today’s marketers are evolving into hybrid operators — part strategist, part creator, part analyst. In a landscape where job titles blur and tech shifts fast, traditional marketing roles are being replaced by multi-skilled professionals who thrive across platforms, tools, and disciplines. We dive into what it means to be a “polyworker” in the age of AI, automation, and agile growth. Fr...

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3:58

S01E19 • Social Media’s News Takeover

Growthbites by GrowthRocks ·

2025/07/01

This episode, inspired by The New News Feed: Social Media’s News Takeover, explores how social platforms have fundamentally transformed news consumption. It highlights that TikTok, Facebook, YouTube, X, and others now rival traditional TV and news websites — blending entertainment, personalization, and real-time updates into our feeds. The episode delves into the influential role of creators as modern news anchors, the algorithm-driven economics shaping what goes viral, and the rise of snacka...

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2:17

S01E18 • Growth Hacking Was Never a Trend.

Growthbites by GrowthRocks ·

2025/04/25

This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making. It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth. Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but ra...

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3:20

S01E17 • The 5Ws Keyword Framework

Growthbites by GrowthRocks ·

2025/04/07

Based on the article “Keyword Clustering: The Ultimate Guide for Better SEO and Content Marketing” from GrowthRocks, the content explains the concept of keyword clustering and its impact on SEO strategy. It highlights how grouping related keywords by search intent enhances topical authority, content relevance, and organic traffic. The article provides practical steps and tools for effective keyword clustering, making it a valuable resource for marketers aiming to improve their SEO performance...

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2:52

S01E14 • Growth Hacker: Navigating Career Transitions

Growthbites by GrowthRocks ·

2025/04/04

What does a growth hacker do when it’s their own career that needs hacking? In this episode, we follow the journey of Teo Moulos—CEO of GrowthRocks—as he reflects on navigating professional pivots, embracing uncertainty, and turning transition into transformation. Based on the article “Growth Hacking: Navigating Career Transitions,” this conversation dives into how Teo applied the same mindset he uses to grow businesses to grow himself—experimenting with new directions, embracing failure as d...

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3:30

S01E13 • AI: Addressing The Elephant In The Room

Growthbites by GrowthRocks ·

2025/04/03

As artificial intelligence becomes more embedded in how we work, market, and create—are we truly in control of it, or are we adapting ourselves to fit its logic? In this episode, inspired by GrowthRocks’ article “Working with AI: Insights and Issues Raised,” we explore the double-edged nature of AI in the workplace. From productivity boosts to ethical dilemmas, convenience to creative compromise, AI is no longer a tool we simply use—it’s a force we negotiate with. Are we asking the right ques...

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2:12

S01E12 • Forging Strategic Partnership with...

Growthbites by GrowthRocks ·

2025/04/03

What does it truly mean when two growth-driven forces come together? In this episode, we reflect on the strategic partnership between GrowthHackers and GrowthRocks, as announced in the article “GrowthHackers and GrowthRocks Forge Strategic Partnership.” Is it about tools and tactics—or is it about a shared philosophy of experimentation, iteration, and transformation? When two growth ecosystems converge, does it signal the beginning of a new growth culture—one built on collaboration rath...

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36 results

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