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PODCAST

The Powerful Content Podcast

Content has the power to connect us all. It’s up to you how you use it. Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration. If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!

business marketing

All Episodes

18:15

The art of nurturing your audience with content

The Powerful Content Podcast ·

2025/10/29

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! Does your content do a good job of connecting with people, but not quite as good a job of converting? In this episode Mel continues the client journey with nurture content - the stage that so many business owners unintentionally skip. It’s the part where you build trust, deepen

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15:23

Turning interest into intention with your content

The Powerful Content Podcast ·

2025/10/22

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! You know you need to build an email list, but how can you do it in a simple, easy and aligned way that attracts the right people, not all the people? In this episode of The Powerful Content Podcast, Mel Daniels explores how to build an aligned and engaged email list — one that feels

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18:19

Building genuine relationships with content that...

The Powerful Content Podcast ·

2025/10/17

How do you create genuine relationships with your content?In this episode of The Powerful Content Podcast, Mel is diving into what connection really means when it comes to your content. Being visible doesn’t automatically create connection. You can post consistently, follow all the advice, and still feel like your content isn’t landing. Genuine connection is what turns followers into true fans who want to be in your world. Mel explores the common mistakes that keep heart-led entrepreneurs stuck at

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18:08

Ditch the sales funnels to create content that feels...

The Powerful Content Podcast ·

2025/10/09

If you’ve ever felt like your content is scattered, inconsistent, or just not connecting the way you want it to, this episode will help you see things differently. In episode 185 of The Powerful Content Podcast, Mel Daniels invites you to shift your content mindset away from the old-school, transactional “sales funnel” and instead embrace a more human-first approach. One that feels good and actually works. She explores the client journey: a simple but powerful pathway that helps you guide your

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14:24

Finding the courage to hit publish

The Powerful Content Podcast ·

2025/10/01

Hitting publish on your content can feel scary, right? In this episode of The Powerful Content Podcast, Mel Daniels tackles what it really takes to find the courage to show up online (and spoiler alert, it’s not about being fearless or perfect. It’s about being more you). Mel shares why the smallest acts of courage, how to reframe visibility as service instead of self-promotion, and why your authenticity is the thing that attracts the right clients. Listen in for ideas to help you show up more

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16:14

How to stop socials sucking the life out of you

The Powerful Content Podcast ·

2025/09/10

Does social media leaves you feeling drained, second-guessing yourself, or stuck in the endless scroll? In this episode Mel Daniels covers why socials can feel so heavy right now. Constant algorithm changes, the pressure to be everywhere, the comparison spiral, and the reality that we don’t actually own those platforms. But socials don’t have to run your business. They can simply be one tool in your toolkit. Mel will walk you through practical ways to take back your time and energy, including how

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17:00

Step out of consumption and into content creation

The Powerful Content Podcast ·

2025/09/08

Have you ever found yourself endlessly scrolling, signing up for just one more freebie, or binge-listening to podcasts (maybe even this one!), all in the name of “research”? It feels productive, but deep down you know it’s keeping you stuck. In this episode Mel Daniels unpacks why you slip into consumption mode, how it holds you back and the real benefits of shifting into creation instead. She’ll walk you through simple, practical steps you can take to move from absorbing everyone else’s content to

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20:34

What to do if you're attracting the wrong people

The Powerful Content Podcast ·

2025/08/20

Do you feel like you’re attracting the wrong people into your world? In this episode of The Powerful Content Podcast, Mel Daniels opens up about one of the biggest struggles every entrepreneur faces — attracting the right ideal clients into their world. Instead of getting stuck in quick fixes or surface-level strategies, Mel shares her Holistic Content Marketing Method that brings your heart, mind, and soul into alignment with your content. She walks through what it really looks like to create

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14:22

Choosing the right ideal client for your business

The Powerful Content Podcast ·

2025/08/13

Did you know that defining your ideal client isn’t just a foundational piece of marketing strategy? It’s actually an energetic decision that shapes your content, your energy and often your entire business experience. In this episode of The Powerful Content Podcast, Mel Daniels takes you beyond the usual demographics and surface-level details to explore a more intuitive, aligned way of choosing who you work with. She shares three simple but powerful questions that will help you uncover the people

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18:24

Attracting your ideal audience with content that...

The Powerful Content Podcast ·

2025/08/07

Do you ever feel like content is a one-sided conversation?In this episode of The Powerful Content Podcast, Mel Daniels takes you behind the scenes of what really makes content resonate and why simply “putting content out there” isn’t enough if it’s not reaching the right people. She explores what it truly means to create intentional content that connects that builds trust and moves your ideal audience through their client journey. Mel begins by breaking down the often-confused terms audience,

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16:17

How to choose the right content expert to listen to

The Powerful Content Podcast ·

2025/07/31

There’s no shortage of content experts online, each with their own blueprint, formula, or “must-do” strategy.But when you’re trying to follow too many of them at once, it’s easy to fall into a spiral of confusion and self-doubt. In this episode of The Powerful Content Podcast, Mel Daniels unpacks how to filter through the noise and find the kind of guidance that actually feels good and works for your business, energy, and values. She shares the five key checkpoints to help solopreneurs determine

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15:57

Consistency is more than just showing up

The Powerful Content Podcast ·

2025/07/23

Do you think that consistency means being everywhere, all the time? In this episode Mel Daniels offers a refreshing take that’s rooted in clarity, alignment, and purpose.Mel shares her thoughts on what consistency really means, why it matters, and how to build it in a way that feels spacious rather than overwhelming. She discusses her signature 4P Framework: Prepare, Plan, Produce, Process, and explains how each phase supports sustainable, human-centered content creation. You’ll also hear Mel

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17:52

How to never run out of content ideas

The Powerful Content Podcast ·

2025/07/16

Do you have the desire to create amazing content for your audience, but just don’t know what to even talk about? When you’re trying to do all the things to keep your business and personal life afloat, content can feel like just another ‘should’ on your list. The reality is that you probably have more ideas than you realise and that inspiration is hiding in plain sight. In this episode of The Powerful Content Podcast, Mel Daniels guides you through the process of discovering and capturing content

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13:51

A week of easy content ideas

The Powerful Content Podcast ·

2025/07/09

If content creation feels like a scary rollercoaster ride you just want to get off, then this episode may give you a new way of looking at your content. In this episode of The Powerful Content Podcast, Mel shares a content planning approach that makes everything feel lighter and more effective. She talks about how to start with one powerful core piece of content, then reimagine it across your platforms in a way that’s aligned with your energy and goals. You’ll hear how this simple strategy can

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13:53

Progress over perfection: Embracing imperfect content

The Powerful Content Podcast ·

2025/07/05

Have you Ever held back from posting something because it wasn’t quite ready? Or maybe you’ve tweaked your caption six times, only to delete it altogether? That my friend, may just be perfectionism.In this episode of The Powerful Content Podcast, Mel Daniels invites you to release the grip of perfectionism and embrace the power of imperfect content. For many women in business, perfectionism can feel like a safety net. But in reality, it’s what’s keeping you stuck. In this conversation, she shares

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32:39

Profit First for purpose-led entrepreneurs with Annie...

The Powerful Content Podcast ·

2025/06/25

Talking about money in business can bring up all sorts of feelings: uncertainty, avoidance, maybe even guilt. Especially if you lead with heart and purpose, it’s easy to wonder how finances fit into your business journey. In this episode, I’m joined once again by the beautiful Annie Love, a holistic business and Profit First coach who helps values-led women set up financial systems that are simple, supportive, and make total sense. We chat about: What Profit First is and why it works so

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17:50

Why people buy (and what that means for your content)

The Powerful Content Podcast ·

2025/06/19

Have you ever found yourself thinking “Why isn’t my content converting?” In this episode of The Powerful Content Podcast, Mel Daniels dives into a question that can shift how you approach every single piece of content you create: Why do people actually buy?She’ll walk you through the three core reasons you decide to hit that “buy now” button and more importantly, how those reasons apply to your content. She explores why connection, ideas, and belief play such a big role in the journey with you,

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19:01

The secret to long term engagement

The Powerful Content Podcast ·

2025/06/12

Do you feel disheartened by the lack of likes on your social media posts? Well, maybe you’re looking at it the wrong way.In this episode of The Powerful Content Podcast, Mel Daniels unpacks what it really takes to create content that stands the test of time, without running yourself into the ground. She explores how business owners can stay visible and connected to their audience in a way that feels sustainable, meaningful, and true to their voice. Instead of chasing trends or constantly creating

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16:58

Selling through connection: Lessons from the retail...

The Powerful Content Podcast ·

2025/06/05

What can folding sheets and chatting with customers in a retail store teach you about content and business? Turns out. . . a lot.In this episode of the Powerful Content Podcast, Mel takes you behind the scenes of one of her casual retail jobs and shares five powerful lessons that have become more obvious on how business owners can show up in their business. This isn’t about sleazy sales tactics or persuading people to buy things they don’t need. It’s about something deeper: 💬 Listening. 🧠 Asking

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36:30

Unlocking the power of bundles with Kate Doster

The Powerful Content Podcast ·

2025/05/28

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you? In this episode, online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and

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