You"re Overthinking Marketing

Let me ask you something:Are you running your business like a marathon… or white-knuckling, and panic-sprinting this week? Frantic because you haven’t posted in two weeks?This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know.Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle.It comes from rhythm, rest, and a strategy

The You're Overthinking Marketing slow-roll, podcasting re-entry! Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the time for me to walk my talk in terms of business and content marketing. Remember that old McDonald's jingle?! Well, Your Voice is your special sauce in your marketing. You need to bring that flavor to everything you do. This comes originally from an

Solopreneur pals we need to stop looking for the Staples Easy Button and to also stop with all the perfectionism. Done beats perfect every time. But how can we embrace the concept of 'good enough' and done in our content? To stop tweaking our home pages, sales pages, emails, and every design in Canva? Did you know there's science and even a Nobel prize behind 'good enough'?! Let me give you 4 ways we can embrace 'good enough' and actually get out there in front of our right-for-us clients. Plus a

There are times - good, bad, and ugly - when life intrudes on business and it's hard to think, let alone create content. Should we even be creating content, running a workshop, having a flash sale? There's no single answer there. But at some point as solopreneurs, as business owners, we will need to deal with the moments when it's beyond overthinking, and we just can't think at all. What do we do now and next? Some big picture, general tips plus 4 concrete content tips as you build up an emergency

Solopreneurs, do you ever hear that voice in your head saying "but I've said it all already ... what now?" and you thought your were out of content ideas? You didn't mean to disappear or ghost your audience, but it happened. Or you worried about boring people by talking about X, Y, Z AGAIN?Let me give you 3 reasons you DO want to put yourself on repeat and how that helps avoid the burnout blahs! Also stick around for an example for a parenting coach on evergreen topics. Two of the common comments I

Welcome to You're Overthinking Marketing! I hate to break it to you, but chances are really high that you are overthinking some - or ALL- aspects of marketing. But help is here! I'm Jennifer Burke, a marketing coach and in my nearly 30 years of experience in business, research, marketing and running my own business I now see 4 core areas we tend to overthink and get stuck in around our online businesses and marketing.I'll spell out these 4 areas for you - maybe you see yourself in one of these spots

Solopreneurs and online business owners, welcome to a friendly chat with a No B.S. vibe as experienced business, research, and marketing pro Jennifer Burke. In this new podcast she serves up hot takes, valuable tips and insights from hard-earned experience plus smart advice from business pals on all aspects of marketing in today's content- driven world. There's a lot of conflicting advice out there around email, social media, courses, personas, websites, AI, copy, tools and every other bit under the