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PODCAST

Good Enough Counsellors

Josephine Hughes

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you"ll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I"ll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you"re faced with so many options, an empty

business marketing

All Episodes

48:20

Feel the fear (but ask for help) with Gemma Anderson

Good Enough Counsellors ·

2025/11/06

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.About this episodeIn this honest and encouraging conversation, Gemma talks about:What first drew her into counselling

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41:23

Is Email Counselling Real Therapy? With Chloe Foster

Good Enough Counsellors ·

2025/10/30

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it.In this episode of Good Enough Counsellors, I’m joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply reflective way of working.Chloe explains:What email counselling actually involves - the structure,

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35:49

The Roller Coaster of Private Practice - and how to...

Good Enough Counsellors ·

2025/10/22

Do you ever feel like running your private practice is a bit of a roller coaster?One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.There’s no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to

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51:45

What are you? Therapy for Mixed Race Clients with Dr...

Good Enough Counsellors ·

2025/10/15

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where identity is constantly questioned. From internalised racism to the pressure to choose a side, and the

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31:17

Safe Self-Disclosure on Social Media for Therapists

Good Enough Counsellors ·

2025/10/08

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I share some of my own experiences - from being terrified teaching peers for the first time, to hitting

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56:23

Building Private Practice as an Autistic Therapist...

Good Enough Counsellors ·

2025/10/01

This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good therapist.If you’ve ever wondered whether being neurodivergent might hold you back in private practice - or

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18:20

Do Therapists Need to Be Experts to Niche? Corrected...

Good Enough Counsellors ·

2025/09/29

** NOW WITH THE CORRECT AUDIO**If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares

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48:40

Do Therapists Need to be Experts to Niche?

Good Enough Counsellors ·

2025/09/24

Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares her own story of how her niche “found her,” explains why expertise grows through focus and experience, and offers gentle encouragement for anyone feeling “too ordinary” to stand out.You’ll hear:Why “I need to be an expert first” is one

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48:40

Trusting What Clients Know with Nicola Blunden:

Good Enough Counsellors ·

2025/09/17

What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks?In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matters for all of us.We talk about:what epistemic injustice is — and how it can show up in therapythe impact

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19:20

The Social Media Mistake That's Costing You Clients

Good Enough Counsellors ·

2025/09/10

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling people clearly what we offer.You’ll learn why this “sales post” mistake is so common, how to reframe it

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50:35

How to Work Safely with Trauma Clients - with Maaike...

Good Enough Counsellors ·

2025/09/03

In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins.We explore the real risks of re-traumatising clients, what makes trauma therapy different from general talking

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50:03

The Myth of the Perfect Therapist with Samantha Lee

Good Enough Counsellors ·

2025/08/27

Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients?In this episode of Good Enough Counsellors, I’m joined by Samantha Lee, counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and built a successful private practice by showing up authentically – both with clients and on social media.We

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14:51

How to Stay Motivated in Private Practice When It's...

Good Enough Counsellors ·

2025/08/20

When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.Takeaways:Why past challenges can become a source of strength in your businessHow to reconnect with the deeper reasons you became a counsellorPractical ways to keep yourself motivated when marketing feels slow

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47:04

From No Self-Belief to a Thriving Private Practice:...

Good Enough Counsellors ·

2025/08/13

What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and

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44:36

How to Get Therapy Clients Using Social Media, Part...

Good Enough Counsellors ·

2025/08/06

In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.Takeaways:Why community is one of the most powerful ways to attract therapy clientsHow giving (not numbers) is the heart of

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53:40

ADHD Meets Mindfulness & CBT - with Liezl Laidlaw

Good Enough Counsellors ·

2025/07/30

What happens when a CBT therapist with ADHD decides to rewrite the rules on mindfulness? In this episode, I’m joined by Liezl Laidlaw of Rewire Therapy — a therapist who combines mindfulness, CBT and personal insight to support ADHD clients in ways that actually work.We talk honestly about how traditional approaches can fall short, and how small shifts in language, structure and permission can make a huge difference.Whether you’re a therapist who works with ADHD clients, or someone who struggles to

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52:37

Grow Your Therapy Practice by Nurturing Connection -...

Good Enough Counsellors ·

2025/07/23

In this episode of Good Enough Counsellors, I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care.Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic, and energetic approaches shape her sessions, and why her therapy space plays such a key role. She also

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30:00

How to Get Therapy Clients Using Social Media: Part 2...

Good Enough Counsellors ·

2025/07/09

Do you ever feel like you’re posting into the void - wondering if anyone’s even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time.Drawing on personal stories (including one about Chub Rub shorts!), I’ll show you why consistency works - even when it feels like nothing’s happening. Plus, I’ll share tips for staying consistent, from batching and scheduling to repurposing your best content.The

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51:04

How to Work with Male Survivors of Sexual Abuse with...

Good Enough Counsellors ·

2025/07/02

Jeremy Sachs joins me to explore how identity, masculinity, and shame shape male survivors’ healing — and what therapists need to know.In this episode of Good Enough Counsellors, I’m speaking with therapist and author Jeremy Sachs about his upcoming book, An Intersectional Guide for Male Survivors of Sexual Abuse and their Allies: Masculinity Reconnected (Routledge, July 2025).Drawing on years of experience running recovery groups for men, boys, and trans survivors, Jeremy brings a deeply

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17:13

What to Include in an Equality & Diversity Statement...

Good Enough Counsellors ·

2025/06/25

If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you.In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can do to show they’re truly inclusive.I’ll walk you through why these statements matter, what often holds us

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91 results

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