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PODCAST

B is for Book Coach

A hub for nonfiction non-writers.

Hi, I’m Brannan (you can call me B). I help non-writers write books that change themselves, their readers, and the world. And I do it all without asking them to become anything other than the expert, thoughtful, conscious, brilliant humans they already are. bisforbookcoach.substack.com

education how to

All Episodes

5:27

Finding Words that Belong

B is for Book Coach ·

2026/04/06

Welcome back to B is for Book Coach. Today, we’re making space for words that belong.For the past several months, I’ve been working with the incredible Hussein al-Baiaty over at Rising Authors to get my new website up and running.But the website was just the output. What we were really spending all that time on was what the website should contain.Not should as in “supposed to.” Should as in “belongs.”- The difference between checking the boxes and making it right- Creating the conditions for

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9:34

Magenta Books & Stories that Take Up Space

B is for Book Coach ·

2026/03/23

Welcome back to B is for Book Coach. Today, we’re making space for connection.You and your experience are worth witnessing.This is a true statement, no matter who you are or what your experience is.You matter.Your story matters.Choosing to share any part of yourself—from ideas to lived experience to insights—is a generous gift that holds intrinsic value whether or not it creates a return.And if you’re writing a Magenta Signature Connection book type, this belief is the cornerstone of your entire

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39:42

The Power of Noticing: An Author's View of His Final...

B is for Book Coach ·

2026/03/02

Welcome back to B is for Book Coach. Today, we’re making space for noticing.Hear directly from my friend and author about the experience of writing his last book, with clips of a conversation recorded a month into post-publish territory—a month into borrowed time, according to the prognosis he’d been given, and only a few months before he passed away.Before we go any further, I want you to know that it’s okay if this one’s too heavy to sit with. If for any reason you don’t want to continue on, I

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9:06

The Ocean Workbook: Using the Table of Content

B is for Book Coach ·

2026/02/23

Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors.If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well.Today, we’re reading from: Using the Table of Content.A follow up to this episode:

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7:10

The Mess is Where the Magic Happens

B is for Book Coach ·

2026/02/16

Welcome back to B is for Book Coach. Today, we’re making space for the mess.Do you remember the old Reese’s candy campaign, “There’s no wrong way to eat a Reese’s”?In retrospect, this was probably meant to counter KitKat’s “break me off a piece of that KitKat bar” methodology.KitKat might not be my favorite candy, but their approach makes sense.Simplicity is appealing.So when I talk about simplified templates and processes and systems for writing (and I get a smidge of irritation in my voice), I

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10:00

Why Books Are Worth All...This

B is for Book Coach ·

2026/02/09

Welcome back to B is for Book Coach. Today, we’re making space for the future.In this month’s subscriber update, I said something that might need a bit more explanation.I said that “community is the future of books.”And I meant it.- Why we're looking tot he future of books- What I mean by community- What books can actually create- How to make that happenEnjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen.First, you

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11:24

The Evolution of Publishing (Isn't What You Think)

B is for Book Coach ·

2026/01/27

Welcome back to B is for Book Coach. Today, we’re making space for publishing.Humans have always told stories. From campfires to city centers, wherever someone would listen (and occasionally when no one would), someone else was ready to share.This made written language a radical technology, allowing a single person to be heard far beyond and long after they spoke.We carved, we scribed, and eventually we printed—finding ever faster and better mediums to carry our visions to the world.For most of our

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13:43

The Ocean Workbook: The Table of Content

B is for Book Coach ·

2026/01/19

Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors.If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well.Today, we’re reading from: Table of Content.Enjoying this space? It takes all of us to create it together! When you become an ongoing

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9:50

It's OK If 'It's Complicated'

B is for Book Coach ·

2026/01/12

Welcome back to B is for Book Coach. Today, we’re making space for weirdness.Raise your hand if you’ve heard yourself say any of the following things about your book:I don’t know if it’s the RIGHT way to do it, but…there it is…It’s a little bit of X and a little bit Y…It’s complicated.It’s complex.It’s weird.Can I tell you a secret? All the best books are.- Why we're good with weird- What it really takes to make the weird work- A framework you can use - A reminder you can keepEnjoying this space? It

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10:17

All or Nothing (and What's in Between)

B is for Book Coach ·

2026/01/06

Welcome back to B is for Book Coach. Today, we’re making space for constraints.We’ve been talking a lot about releasing external obligations, and for good reason. Especially now, at the start of the year, they’re loud, they’re pushy, and they’re often unrelated to what we actually want and need.But I find that internal pressure is much more difficult to release.- Unhelpful brain stories - The Cynefin Framework- Governing and enabling constraints- How to emerge from the chaosThanks for creating this

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14:53

You Don't *Need* to Have a Book, Even When You're...

B is for Book Coach ·

2025/12/15

Welcome back to B is for Book Coach. Today, we’re making space for relief.A well-respected leader in a niche industry sent out an email recently that had me yelling and drawing out charts like I had missed my calling as a sports commentator. The same message hit a friend of mine via a podcast just days before, and my authors tell me they hear it all the time. It’s everywhere.- The sales messaging formula that stresses us all out about our books- A truer version to translate it to whenever it crops

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9:19

The Ocean Workbook: Reimagine Your Next Steps

B is for Book Coach ·

2025/12/08

Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors.If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well.Today, we’re reading from: Reimagine Your Next Steps.To get the rest of the workbook right away, look for You Don’t Get to the Ocean by

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13:44

Guided 5 Minute Outline: What's On the Other Side?

B is for Book Coach ·

2025/12/05

Welcome back to B is for Book Coach. Today, we’re making space for a guided 5 Minute Outline.- Why I don't believe in writer's block- One kind of block many of us do face- 5 Minute Outline (If you’re new to 5 Minute Outlines, you can click through to an introduction.)- What are you going to do with this book?- Why are you writing?- What might feel unshareable?- What will it take for you to write through the unwritable?- What will happen when you do?The B is for Book Coach space is one way I create

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8:05

What a Year of Posting on Substack Taught Me

B is for Book Coach ·

2025/11/24

Welcome back to B is for Book Coach. Today, we’re making space for growth.One year and one month of posting on Substack has taught me that when you’re in the right place, you can create one year and one month of content.That’s it.And it’s everything.- What I've learned about growth in the content space- What I've learned about myself in the content space- What it takes to grow beyond the content spaceThe B is for Book Coach space is one way I create direct support for authors as they bring their

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9:47

Willpower Alone Can't Carry Your Book

B is for Book Coach ·

2025/11/10

Welcome back to B is for Book Coach. Today, we’re making space for mobility.I have hyper mobile joints—or, as we might have called it in the ‘90s, “stupid human tricks.” Without any real awareness of this imbalance, I couldn’t put any intention toward rectifying it. So my body did what bodies do best: it contorted itself, according to its overriding command to survive at all costs. This came to mind earlier this past week, when a friend and client sent me an article about why creatives aren’t

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5:12

The Ocean Workbook: Your Idea

B is for Book Coach ·

2025/11/03

Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors.If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well.Today, we’re reading from: Your Idea.Previous workbook

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22:44

Guided 5 Minute Outline: Structuring for Complexity

B is for Book Coach ·

2025/10/27

Welcome back to B is for Book Coach. Today, we’re making space for a guided 5 Minute Outline.When you are writing for something more than the transaction of it all, the bigness of the work is twofold.There’s the complexity of constructing a book, and then there’s the complexity of leading change in your corner of the world.So when I say “start with the small,” I don’t mean that we’re going to shrink that bigness down at all.The complexity stays. It has to.This is a structure that can hold it.You

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11:33

How Productivity Steals Our Power

B is for Book Coach ·

2025/10/20

Welcome back to B is for Book Coach. Today, we’re making space for momentum.From time to time, I have to pause to look up definitions of very basic words, because I’ve realized my neurodivergent self isn’t using them quite the same way dominant society does.- Checking our definitions around productivity- Checking our assumptions around our own productivity- Checking the societal expectations that keep us from progressingHey, thanks for creating this space with me today. The B is for Book Coach space

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9:46

Sometimes, the Weeds Win

B is for Book Coach ·

2025/10/13

Welcome back to B is for Book Coach. Today, we’re making space for weeds.Do you remember last spring, when I landed in the middle of a tangled mess of roots in my garden bed—one that I decided could serve as a metaphor for my life?It started with an attempt to clear surface level weeds from a garden bed tucked alongside my house, journeyed through the pit of despair that was the realization that those roots ran deep, and ended with the hope that the medicinal plants gifted to me by a friend would

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6:44

The Ocean Workbook: Your Reader

B is for Book Coach ·

2025/10/06

Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors.If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well.Today, we’re reading from: Your Reader.The B is for Book Coach space is one way I create direct support for authors as they bring their

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